Eivind Savio
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savio.no
Eivind Savio
@savio.no
Analytics dude from Norway. Love coffee. Posts in NorwEnglish.
Item List & Item Promotion attribution are now independent of each other.
Search Term can be attributed on Item Level.
If you are using SGTM and Firestore, no more Cloud Functions to write TTL.
May 27, 2025 at 7:27 AM
Here is my original blog post about the solution from February 2023:
www.savio.no/google-tag-m...
GA4 - Item List, Promotion & Search Term Attribution with GTM - Savio.no
GA4 has Item List & Promotion reports, but no attribution. This solution for GTM Web or Server-side GTM fixes the missing attribution.
www.savio.no
May 26, 2025 at 7:42 PM
I'm using it on 2 different projects, and it seems to work nice. Adding it to 2 more projects later this week that has more volume, and they are using the Timestamp + Cloud Functions hack. Curious how much this would reduce Firestore reads and writes.
May 5, 2025 at 6:44 PM
I had some logic based on the old format, which broke.
May 3, 2025 at 9:24 PM
Nice twist with GTM pipeline.

Is also on the annotation bandwagon, so made this sheet as a testing solution. Going to be integrated somewhere else later on.
April 17, 2025 at 6:29 PM
Will update the "GA4 documentation solution" that uses this concept eventually (after I have written some other updates to the solution as well).
April 7, 2025 at 8:19 PM
One client is about to start to use Growthbook. Looks promising.
March 10, 2025 at 9:12 AM
He is a ruzzian asset.
March 6, 2025 at 6:51 PM
I bought my first electric car 6 years ago. On my checklist was no Tesla because Elon.
Already then he was a disgusting person which I wouldn't support with my money.
March 2, 2025 at 2:34 PM