I have really been missing the possibility to write Time To Live to Firestore from Server-side GTM.
And because of that, I decided to make the Template myself.
#gtm #sgtm #GoogleTagManager

Nice twist with GTM pipeline.

Is also on the annotation bandwagon, so made this sheet as a testing solution. Going to be integrated somewhere else later on.

Still a long way to go, but working on making it easier to analyse A/B-tests using BigQuery.

So, my GA4 was hammered with bot/spam traffic again. But my duplicate GA4 Property was not.

This filter works because this bot/spam traffic doesn't go through Server-side GTM.

At least this was a real test for my anomaly detection in BQ. Testing both Standard Deviation and BQ ML.

F*ck! Someone have been hammering the page_view Event on my personal site today. It's not bot traffic to the site since the "traffic" haven't passed through Server-side GTM.

By coincidence, I disocvered a new event and some incorrect parameters showing up in a GA4 property today. Had to waste some time figuring out where this came from (app). Time to ramp up my anomaly detection + new events & parameters detection solution.
#GA4