Love this data Matt! So helpful!

I think there's a lot of savvy brands out there who're prioritising communities and real ambassadors over influencers. Seeing this within lifestyle, makeup fashion etc where brands are inviting real customers who embody the brand to events, PR trips etc! I think this will become even bigger!

www.emailtooltester.com/en/email-sub... is a great one for previewing your subject lines on different devices

(you can export your bookmarks so you can just move them over when you get a new laptop btw 😉)

Ooh I love this! Thanks for sharing! Haha yeah I really should have thought about that before leaving my last work laptop 🙈

Lastly, JBH's PR percentage calculator is ideal to help make stats pop in your press release - we love attention grabbing data-led headlines jbh.co.uk/pr-percentag...

The Similarweb extension - another lifesaver when it comes to building a media list and targeting relevant publications www.similarweb.com/corp/extensi...

Hunter IO - even with the best media databases finding a journos contact can be tricky. This little tool might just save you a lot of time (and your sanity) hunter.io/chrome

Exploding Topics - this is essential to get ahead of trends for your reactive offering giving you a chance to beat your competitors to it!

explodingtopics.com

Percentage calculator - maths absolutely isn't my strong suit and I rely on this page daily for reporting, campaign data and more percentagecalculator.net

The NoFollow Chome extension - at a glance see what kind of link you've built without needing to inspect the page chromewebstore.google.com/detail/nofol...

Full story here! www.premierinn.com/gb/en/news/2...