Sarah Feldberg
@sarahfeldberg.bsky.social
Writer, editor, product. Probably planning an event you want to go to. | Editor, Emerging Product @ SF Chronicle. | Formerly: Bylines everywhere / Editor, Las Vegas Weekly.
When you click through the Wirecutter Cyber Week sales guide ... to a $409 cashmere sweater (that's the sale price!)
Thanks guys.
Thanks guys.
December 1, 2025 at 8:57 PM
When you click through the Wirecutter Cyber Week sales guide ... to a $409 cashmere sweater (that's the sale price!)
Thanks guys.
Thanks guys.
Reposted by Sarah Feldberg
Another very fun story from a reader tip:
Had a great time hanging out in The Flipper Room, a Concord frame shop that's also ... a pinball arcade? (They blend together perfectly.)
Also a stealth story about work/life balance.
www.sfchronicle.com/totalsf/arti...
Had a great time hanging out in The Flipper Room, a Concord frame shop that's also ... a pinball arcade? (They blend together perfectly.)
Also a stealth story about work/life balance.
www.sfchronicle.com/totalsf/arti...
This Bay Area pinball arcade is hiding where you’d least expect it
The Flipper Room may be the only business in the world where you can play “Stranger Things” pinball and frame a Monet print. Turns out that makes perfect business sense.
www.sfchronicle.com
October 2, 2025 at 3:39 PM
Another very fun story from a reader tip:
Had a great time hanging out in The Flipper Room, a Concord frame shop that's also ... a pinball arcade? (They blend together perfectly.)
Also a stealth story about work/life balance.
www.sfchronicle.com/totalsf/arti...
Had a great time hanging out in The Flipper Room, a Concord frame shop that's also ... a pinball arcade? (They blend together perfectly.)
Also a stealth story about work/life balance.
www.sfchronicle.com/totalsf/arti...
RIP Angel/Zeke.
The extremely small, very cute, resident two-headed snake at the East Bay Vivarium is no more.
www.sfchronicle.com/totalsf/arti...
The extremely small, very cute, resident two-headed snake at the East Bay Vivarium is no more.
www.sfchronicle.com/totalsf/arti...
Two-headed snake that enchanted the internet dies at Berkeley pet shop
East Bay Vivarium’s rare California kingsnake was expected to live just a few hours. The reptile became a social media star and survival story.
www.sfchronicle.com
September 8, 2025 at 11:23 PM
RIP Angel/Zeke.
The extremely small, very cute, resident two-headed snake at the East Bay Vivarium is no more.
www.sfchronicle.com/totalsf/arti...
The extremely small, very cute, resident two-headed snake at the East Bay Vivarium is no more.
www.sfchronicle.com/totalsf/arti...
The problem with being a former travel writer is you still get the press trip invites.
August 21, 2025 at 5:52 PM
The problem with being a former travel writer is you still get the press trip invites.
Such a fun project from @peterhartlaub.bsky.social
Ruth Asawa's "San Francisco Fountain" is a local treasure, so densely detailed you can always find something new.
Her son, Paul, showed us some of the secrets, including one that requires a flashlight to view.
www.sfchronicle.com/projects/202...
Ruth Asawa's "San Francisco Fountain" is a local treasure, so densely detailed you can always find something new.
Her son, Paul, showed us some of the secrets, including one that requires a flashlight to view.
www.sfchronicle.com/projects/202...
Ruth Asawa's Union Square fountain is a San Francisco treasure hunt. Here are its secrets
Asawa’s son shows us the delightful details and hidden scenes of the artist’s ‘San Francisco Fountain’
www.sfchronicle.com
August 21, 2025 at 5:04 PM
Such a fun project from @peterhartlaub.bsky.social
Ruth Asawa's "San Francisco Fountain" is a local treasure, so densely detailed you can always find something new.
Her son, Paul, showed us some of the secrets, including one that requires a flashlight to view.
www.sfchronicle.com/projects/202...
Ruth Asawa's "San Francisco Fountain" is a local treasure, so densely detailed you can always find something new.
Her son, Paul, showed us some of the secrets, including one that requires a flashlight to view.
www.sfchronicle.com/projects/202...
We have 2 great @sfchronicle.com events coming up in the next 3 weeks!
First: How the Valkyries Took Flight (Aug. 27) at Manny's w/ @annkillion.bsky.social & @mingemi.bsky.social, @wgoldenstate.bsky.social Pres. Jess Smith, WNBA expert @macsmith413.bsky.social
www.sfchronicle.com/events/artic...
First: How the Valkyries Took Flight (Aug. 27) at Manny's w/ @annkillion.bsky.social & @mingemi.bsky.social, @wgoldenstate.bsky.social Pres. Jess Smith, WNBA expert @macsmith413.bsky.social
www.sfchronicle.com/events/artic...
Live event: How the Golden State Valkyries took flight
The Chronicle’s Ann Killion and Marisa Ingemi, Valkyries President Jess Smith and WNBA expert Michelle Smith discuss the team’s extraordinary debut season.
www.sfchronicle.com
August 20, 2025 at 11:53 PM
We have 2 great @sfchronicle.com events coming up in the next 3 weeks!
First: How the Valkyries Took Flight (Aug. 27) at Manny's w/ @annkillion.bsky.social & @mingemi.bsky.social, @wgoldenstate.bsky.social Pres. Jess Smith, WNBA expert @macsmith413.bsky.social
www.sfchronicle.com/events/artic...
First: How the Valkyries Took Flight (Aug. 27) at Manny's w/ @annkillion.bsky.social & @mingemi.bsky.social, @wgoldenstate.bsky.social Pres. Jess Smith, WNBA expert @macsmith413.bsky.social
www.sfchronicle.com/events/artic...
Am I listening to a palliative care in urology podcast for work right now?
Yep.
Yep.
August 6, 2025 at 9:07 PM
Am I listening to a palliative care in urology podcast for work right now?
Yep.
Yep.
Reposted by Sarah Feldberg
My ride-along with @sfgiants.com broadcaster David Flemming — who has been quietly commuting by bike to Oracle Park
(Including night games!)
On the city's coyotes, focaccia & the ballpark bike move that got him in trouble
Gift link ⬇️ for Giants fans only 🚴 🏟️ 🎁
www.sfchronicle.com/totalsf/arti...
(Including night games!)
On the city's coyotes, focaccia & the ballpark bike move that got him in trouble
Gift link ⬇️ for Giants fans only 🚴 🏟️ 🎁
www.sfchronicle.com/totalsf/arti...
San Francisco’s most famous bike commuter? This Giants broadcaster
In the broadcast booth Dave Flemming is a composed professional. On his bike pedaling through San Francisco to Oracle Park another side emerges: unabashed fan.
www.sfchronicle.com
June 18, 2025 at 2:13 PM
My ride-along with @sfgiants.com broadcaster David Flemming — who has been quietly commuting by bike to Oracle Park
(Including night games!)
On the city's coyotes, focaccia & the ballpark bike move that got him in trouble
Gift link ⬇️ for Giants fans only 🚴 🏟️ 🎁
www.sfchronicle.com/totalsf/arti...
(Including night games!)
On the city's coyotes, focaccia & the ballpark bike move that got him in trouble
Gift link ⬇️ for Giants fans only 🚴 🏟️ 🎁
www.sfchronicle.com/totalsf/arti...
@peterhartlaub.bsky.social explores San Francisco for his job. But this week he experienced the city from a totally new perspective that left him wondering: "Why don’t more people know about this?"
www.sfchronicle.com/totalsf/arti...
www.sfchronicle.com/totalsf/arti...
The most unique view of San Francisco? A paddle through its industrial past
This surprising tour of San Francisco is a bay paddle where past meets present. You might make friends with a baby seal along the way.
www.sfchronicle.com
May 22, 2025 at 4:44 PM
@peterhartlaub.bsky.social explores San Francisco for his job. But this week he experienced the city from a totally new perspective that left him wondering: "Why don’t more people know about this?"
www.sfchronicle.com/totalsf/arti...
www.sfchronicle.com/totalsf/arti...
A sport I've never watched. A public figure I've never followed. But this story is just tremendous:
www.washingtonpost.com/sports/2025/...
www.washingtonpost.com/sports/2025/...
Chasing ghosts with Dale Earnhardt Jr.
Approaching the age his dad was when he died at Daytona, a second-generation legend went looking for answers. I went looking, too.
www.washingtonpost.com
May 22, 2025 at 4:41 PM
A sport I've never watched. A public figure I've never followed. But this story is just tremendous:
www.washingtonpost.com/sports/2025/...
www.washingtonpost.com/sports/2025/...
Sam and Jony introduce io
Building a family of AI products for everyone.
openai.com
May 21, 2025 at 8:42 PM
Join @sfchronicle.com tomorrow night with @sfaidsfound.bsky.social as we mark the final year of AIDS/LifeCycle, talk about how it's impacted thousands of lives, and why it's ending now.
www.sfchronicle.com/events/artic...
www.sfchronicle.com/events/artic...
Chronicle Live: How AIDS/LifeCycle made history — and why it’s ending
As AIDS/LifeCycle embarks on its final ride, join the Chronicle and the S.F. AIDS Foundation to hear about the fundraiser’s origin, impact and why it’s ending.
www.sfchronicle.com
May 19, 2025 at 6:39 PM
Join @sfchronicle.com tomorrow night with @sfaidsfound.bsky.social as we mark the final year of AIDS/LifeCycle, talk about how it's impacted thousands of lives, and why it's ending now.
www.sfchronicle.com/events/artic...
www.sfchronicle.com/events/artic...
Reposted by Sarah Feldberg
Chronicle restaurant critic MacKenzie Chung Fegan went to the French Laundry for dinner.
Then Thomas Keller, one of the world's most famous chefs, asked her to leave.
Then Thomas Keller, one of the world's most famous chefs, asked her to leave.
This is what happened when Thomas Keller asked me to leave the French Laundry
Thomas Keller is a legendary chef. Chronicle critic MacKenzie Chung Fegan hadn’t met him, until she went to the French Laundry and he asked her to leave.
www.sfchronicle.com
May 19, 2025 at 4:44 PM
Chronicle restaurant critic MacKenzie Chung Fegan went to the French Laundry for dinner.
Then Thomas Keller, one of the world's most famous chefs, asked her to leave.
Then Thomas Keller, one of the world's most famous chefs, asked her to leave.
The end of an era: In June @sfaidsfound.bsky.social & a bunch of fit folks in spandex will embark on the final AIDS/LifeCycle.
Before they pedal off, we're sitting down next Tue. at Manny's to talk about the magic of the ride, its huge impact & why it's ending. www.sfchronicle.com/events/artic...
Before they pedal off, we're sitting down next Tue. at Manny's to talk about the magic of the ride, its huge impact & why it's ending. www.sfchronicle.com/events/artic...
Chronicle Live: The last ride of AIDS/LifeCycle
As AIDS/LifeCycle embarks on its final ride, join the Chronicle and the S.F. AIDS Foundation to hear about the fundraiser’s origin, impact and why it’s ending.
www.sfchronicle.com
May 13, 2025 at 11:01 PM
The end of an era: In June @sfaidsfound.bsky.social & a bunch of fit folks in spandex will embark on the final AIDS/LifeCycle.
Before they pedal off, we're sitting down next Tue. at Manny's to talk about the magic of the ride, its huge impact & why it's ending. www.sfchronicle.com/events/artic...
Before they pedal off, we're sitting down next Tue. at Manny's to talk about the magic of the ride, its huge impact & why it's ending. www.sfchronicle.com/events/artic...
How do you get Donny Osmond in "Mulan" out of your head? Asking for myself and the last 48 hours.
May 13, 2025 at 10:56 PM
How do you get Donny Osmond in "Mulan" out of your head? Asking for myself and the last 48 hours.
Reposted by Sarah Feldberg
Noah Berger is a good hang & took some excellent photos & video
(The Dorado class is the best @sfbayferry.com boat to launch a drone!)
Also, I’ve asked @sarahfeldberg.bsky.social to please use this on brand Berger photo ⬇️ in my future @sfchronicle.com obituary
www.sfchronicle.com/totalsf/arti...
(The Dorado class is the best @sfbayferry.com boat to launch a drone!)
Also, I’ve asked @sarahfeldberg.bsky.social to please use this on brand Berger photo ⬇️ in my future @sfchronicle.com obituary
www.sfchronicle.com/totalsf/arti...
April 21, 2025 at 3:56 PM
Noah Berger is a good hang & took some excellent photos & video
(The Dorado class is the best @sfbayferry.com boat to launch a drone!)
Also, I’ve asked @sarahfeldberg.bsky.social to please use this on brand Berger photo ⬇️ in my future @sfchronicle.com obituary
www.sfchronicle.com/totalsf/arti...
(The Dorado class is the best @sfbayferry.com boat to launch a drone!)
Also, I’ve asked @sarahfeldberg.bsky.social to please use this on brand Berger photo ⬇️ in my future @sfchronicle.com obituary
www.sfchronicle.com/totalsf/arti...
Reposted by Sarah Feldberg
Easy to geek out looking at this, love what @peterhartlaub.bsky.social, @sarahfeldberg.bsky.social Emily Jan & Alex Fong achieved with this great snapshot of history and the bones of the old SF that survived into the present. www.sfchronicle.com/projects/202...
The 1906 earthquake devastated downtown San Francisco. Here’s a tour of what survived
From the Fairmont Hotel to the Flood Building, a visual tour of landmarks that survived the 1906 San Francisco earthquake and fire.
www.sfchronicle.com
April 18, 2025 at 6:53 PM
Easy to geek out looking at this, love what @peterhartlaub.bsky.social, @sarahfeldberg.bsky.social Emily Jan & Alex Fong achieved with this great snapshot of history and the bones of the old SF that survived into the present. www.sfchronicle.com/projects/202...
119 years ago, the great earthquake shook San Francisco and ignited a fire that consumed more than 25,000 buildings.
6 weeks later, a photographer rigged a camera to kites to see what remained.
Here's a tour of what survived — and how it seeded a new city: www.sfchronicle.com/projects/202...
6 weeks later, a photographer rigged a camera to kites to see what remained.
Here's a tour of what survived — and how it seeded a new city: www.sfchronicle.com/projects/202...
The 1906 earthquake devastated downtown San Francisco. Here’s a tour of what survived
From the Fairmont Hotel to the Flood Building, a visual tour of landmarks that survived the 1906 San Francisco earthquake and fire.
www.sfchronicle.com
April 18, 2025 at 4:44 PM
119 years ago, the great earthquake shook San Francisco and ignited a fire that consumed more than 25,000 buildings.
6 weeks later, a photographer rigged a camera to kites to see what remained.
Here's a tour of what survived — and how it seeded a new city: www.sfchronicle.com/projects/202...
6 weeks later, a photographer rigged a camera to kites to see what remained.
Here's a tour of what survived — and how it seeded a new city: www.sfchronicle.com/projects/202...
Reposted by Sarah Feldberg
On this day, an earthquake and fire laid waste to San Francisco. But you'll be surprised how much endured.
Check out our visual tour!
One of my all-time fav @sfchronicle.com collaborations. Love the combination of innovation & storytelling & archive coolness.
www.sfchronicle.com/projects/202...
Check out our visual tour!
One of my all-time fav @sfchronicle.com collaborations. Love the combination of innovation & storytelling & archive coolness.
www.sfchronicle.com/projects/202...
The 1906 earthquake devastated downtown San Francisco. Here’s a tour of what survived
From the Fairmont Hotel to the Flood Building, a visual tour of landmarks that survived the 1906 San Francisco earthquake and fire.
www.sfchronicle.com
April 18, 2025 at 2:56 PM
On this day, an earthquake and fire laid waste to San Francisco. But you'll be surprised how much endured.
Check out our visual tour!
One of my all-time fav @sfchronicle.com collaborations. Love the combination of innovation & storytelling & archive coolness.
www.sfchronicle.com/projects/202...
Check out our visual tour!
One of my all-time fav @sfchronicle.com collaborations. Love the combination of innovation & storytelling & archive coolness.
www.sfchronicle.com/projects/202...
The twist in this blurb
April 8, 2025 at 4:41 PM
The twist in this blurb
Reposted by Sarah Feldberg
We saw cows, missed trains, visited 50 stations, covered 131.2 miles of track and sampled three @bart.gov bathrooms. For journalism.
(The cost for the entire trip? $9.90)
Read about the day @thebiscuitdan.bsky.social & I spent without leaving the BART system.
www.sfchronicle.com/totalsf/arti...
(The cost for the entire trip? $9.90)
Read about the day @thebiscuitdan.bsky.social & I spent without leaving the BART system.
www.sfchronicle.com/totalsf/arti...
8 hours on BART? I tried the latest transit trend, and it almost broke me
Why are so many transit fans attempting the Bay Area Rapid Transit speedrun? I tried it and it nearly broke me.
www.sfchronicle.com
March 24, 2025 at 3:15 PM
We saw cows, missed trains, visited 50 stations, covered 131.2 miles of track and sampled three @bart.gov bathrooms. For journalism.
(The cost for the entire trip? $9.90)
Read about the day @thebiscuitdan.bsky.social & I spent without leaving the BART system.
www.sfchronicle.com/totalsf/arti...
(The cost for the entire trip? $9.90)
Read about the day @thebiscuitdan.bsky.social & I spent without leaving the BART system.
www.sfchronicle.com/totalsf/arti...
Reposted by Sarah Feldberg
Thank you @sarahfeldberg.bsky.social for seeing my note in the Chronicle Slack and hustling to bring me this Kind bar (the only thing I’ve eaten today) to Powell St. BART while somehow finding my exact train.
(Don’t mistake my sad face as a lack of gratitude. It was very good!)
(Don’t mistake my sad face as a lack of gratitude. It was very good!)
March 21, 2025 at 1:50 AM
Thank you @sarahfeldberg.bsky.social for seeing my note in the Chronicle Slack and hustling to bring me this Kind bar (the only thing I’ve eaten today) to Powell St. BART while somehow finding my exact train.
(Don’t mistake my sad face as a lack of gratitude. It was very good!)
(Don’t mistake my sad face as a lack of gratitude. It was very good!)
Sometimes a lede is so good it's aggravating. I give you this one, by Michael Lewis: www.washingtonpost.com/opinions/int...
Opinion | The free-living bureaucrat
Michael Lewis on Heather Stone of the Food and Drug Administration.
www.washingtonpost.com
March 19, 2025 at 10:33 PM
Sometimes a lede is so good it's aggravating. I give you this one, by Michael Lewis: www.washingtonpost.com/opinions/int...
I guess it was only a matter of time before Ragnar turned itself into an ultra. But (as someone who will never tackle one solo) the best part of Ragnar is it's race, a slumber party and a camping trip rolled into one. Doing it by yourself, just ain't the same.
March 18, 2025 at 6:45 PM
I guess it was only a matter of time before Ragnar turned itself into an ultra. But (as someone who will never tackle one solo) the best part of Ragnar is it's race, a slumber party and a camping trip rolled into one. Doing it by yourself, just ain't the same.