Santiago
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santiagovillegas.bsky.social
Santiago
@santiagovillegas.bsky.social
CEO+Founder @1903pr.com
Public Relations|Communications

www.1903pr.com
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While AI is an incredibly powerful tool leveraging it to create content, I believe will open up companies to risk around ownership until there are clearer regulations on who owns content on paid plans. Unpaid plans likely offer no real protections and should not be used for proprietary information.
AI is becoming an essential tool across industries for analyzing massive data sets & generating content, & PR is no exception. However, ignoring copyright infringement risks or the uniquely human aspect of meaningful communications could derail any PR effort. Read about it here: bit.ly/4234KeM
How AI is Impacting The PR Industry | 1903 PR
By: 1903 Public Relations Artificial Intelligence (AI) is rapidly evolving and having an impact on industries across the board, making some processes faster ...
bit.ly
Reposted by Santiago
Messaging that tries to please everyone ends up resonating with no one.

Mamdani’s electoral win in NYC is a reminder that brands need clarity, relevance, and the courage to speak directly to the people they want to move. bit.ly/3M75qd8

#BrandStrategy #MessagingMatters #CommsInsights
Zohran Mamdani’s Win: Messaging Lessons for Brands | 1903 PR
How Zohran Mamdani’s NYC victory proves clarity, not caution, drives modern persuasion — and what brands must apply now.
bit.ly
December 18, 2025 at 4:48 PM
Reposted by Santiago
A simple PR rule for storytelling: show it, don’t just say it. Instead of telling people you’re innovative or caring, let your actions and real stories prove it. That’s how you go from selling a message to truly convincing people. bit.ly/464BdlC

#PRBasics #StorytellingTips #Comms101
B2B PR Storytelling That Builds Trust and Engagement | 1903 PR
Discover how B2B PR storytelling builds trust, engages audiences, and inspires action through authentic, relatable brand narratives.
bit.ly
December 17, 2025 at 4:53 PM
Reposted by Santiago
Nonprofits get more attention when they explain why their work matters right now. This week’s 1903 PR feature breaks down how pairing community context, data, and real stories helps reporters see the impact behind the mission. bit.ly/44xvUuW

#1903PR
#PublicRelations
#MediaRelations
How Nonprofits Can Attract Media Attention | 1903 PR
Learn how nonprofits can attract meaningful media attention with strong storytelling, relevant data, timely insights, and clear purpose-driven messaging.
bit.ly
December 16, 2025 at 4:08 PM
Reposted by Santiago
Federal law requires the government’s files to be released by Dec. 19.
Epstein Files May Finally Come Out This Week—But Could Be Missing Details On High-Profile Friends
Federal law requires the government’s files to be released by Dec. 19.
www.forbes.com
December 15, 2025 at 11:35 AM
Reposted by Santiago
Analyst Relations 101: Share big news with analysts first and give them the full story. Early, open briefings build trust, help them explain your company accurately, and ensure your message lands the right way. bit.ly/4plIDsH

#AnalystRelations #MarketInfluence #StrategicComms
Analyst Relations | 1903 PR
1903 PR connects partners to analysts who develop and distribute market reports and consult buyers on purchasing decisions.
bit.ly
December 15, 2025 at 4:08 PM
Reposted by Santiago
But Fox News said...
December 12, 2025 at 7:37 PM
Reposted by Santiago
A PR pro’s toolbox is never empty:

→Message discipline to keep the story sharp
→Relationship capital built on trust
→Situational awareness to read the room and act with intention

#PRPros #ToolsforPR #PublicRelationsToolbox
December 12, 2025 at 7:14 PM
Reposted by Santiago
MAGAZINER: How many veterans have you deported?

NOEM: We haven't deported veterans

MAGAZINER: We are now joined on Zoom by a combat veteran you deported to Korea
December 11, 2025 at 4:22 PM
Reposted by Santiago
You have one hour to acknowledge, three hours to speak, and three days to demonstrate action when hit with a PR Crisis. Is your plan in place? bit.ly/4nVimjO

#CrisisCommunications #PR #PRCrisisResponse
Crisis Communications For Organizations | 1903 PR
1903 PR supports companies, from startups to publicly traded, address challenges by implementing strategies that prevent & manage crises
bit.ly
December 11, 2025 at 4:00 PM
Reposted by Santiago
AgTech brands win when their stories show real change, not just longevity. Because the strongest narratives aren’t about what you build, but what you transform. Full piece: bit.ly/4iLQQ7g
Netafim celebrates six decades of revolutionizing farm irrigation
A global company with a major Central Valley presence is celebrating six decades of helping farmers save water and produce bigger yields. Netafim is an Israeli-based manufacturer of drip irrigation eq...
bit.ly
December 10, 2025 at 4:14 PM
Reposted by Santiago
Netafim’s 60 years isn’t just a milestone — it’s a masterclass in legacy. Trust built with growers, solutions that scale, and impact that reshapes water-stressed regions.

#AgTech #Sustainability #WaterInnovation #NarrativeStrategy #1903PR
Netafim celebrates six decades of revolutionizing farm irrigation
A global company with a major Central Valley presence is celebrating six decades of helping farmers save water and produce bigger yields. Netafim is an Israeli-based manufacturer of drip irrigation eq...
bit.ly
December 10, 2025 at 4:14 PM
Reposted by Santiago
Strong PR starts with 1) Clear goals 2) A compelling story 3) Internal alignment.
Get those right, and every tactic has an impact. Simple as that.

#PRStrategy #Leadership #Communications
December 8, 2025 at 5:04 PM
Reposted by Santiago
When a PR crisis happens, it's likely to keep blooming; it doesn't pause while you mull your options. This week’s 1903 PR feature distills the "musts" one should do in the critical response window. bit.ly/48JCFLs
How Fast Brands Must Respond in a Media Crisis | 1903 PR
Learn how quickly brands should act during a media crisis, from the first 15 minutes to long-term recovery. Understand response windows and protect your reputation.
bit.ly
December 9, 2025 at 3:17 PM
Reposted by Santiago
Plex Submits $35 Bid For Warner Bros.
Plex Submits $35 Bid For Warner Bros.
LOS GATOS, CA—In an attempt to fend off growing competition from Paramount and Netflix, Plex CEO Keith Valory announced Monday that the streaming platform had submitted a $35 bid for Warner Bros. Disc...
theonion.com
December 8, 2025 at 10:30 PM
Reposted by Santiago
The conditions in many immigration detention centers are horrifying.

Inedible food. Individuals forced to sleep on the floor next to overflowing toilets. Pregnant women shackled and suffering miscarriages.

It is a system designed to break peoples’ spirit, akin to torture.
December 8, 2025 at 1:32 AM
Reposted by Santiago
Right now is one of the smartest times for brands to engage a PR agency. Planning cycles are shifting, budgets are being finalized, & narratives are being shaped for the year ahead. The companies that invest early don’t just react to the market, they influence it. #PRStrategy #1903PR
December 8, 2025 at 12:08 AM
Reposted by Santiago
PR isn’t a ‘gotcha’ game. When companies hold back info or share updates last minute, the narrative weakens, opportunities slip, and trust takes longer to build. The strongest partnerships share one thing: alignment. Transparency + leadership engagement = strategic, proactive PR. #PRStrategy #1903PR
December 5, 2025 at 5:03 PM
Reposted by Santiago
“Communication is the real work of leadership.”
– Nitin Nohria, Former Dean of Harvard University

Effective corporate communications align teams, boost morale, and drive productivity. Discover how: bit.ly/40RH23Y

#CorporateCommunications #EmployeeEngagement #Leadership
Corporate Communications For Organizations | 1903 PR
1903 PR has created manageable and authentic communications for teams ranging from Fortune 100 organizations to startups.
bit.ly
December 4, 2025 at 8:33 PM
Reposted by Santiago
PR is more than press releases; it’s about psychology. Social proof, emotion, framing and repetition shape how people think, feel and act. Pros who tap into this build trust that lasts. bit.ly/3K8nGCf

#PublicRelations #PRStrategy #Comms
Why Public Perception Psychology Matters for Brands | 1903 PR
Learn how the psychology of public perception shapes brand reputation, trust, and growth—and why it matters for your success.
bit.ly
December 3, 2025 at 8:32 PM
Reposted by Santiago
You know your PR activity is working when your ideas start circulating without you pushing them. This week’s 1903 PR feature breaks down how to track the signals that show your story is taking hold, not just getting mentioned. bit.ly/4rwIpRj

#1903PR
#PublicRelations
#PR
PR Measurement: The Metrics That Truly Matter | 1903 PR
Explore the core elements that help brands measure PR performance with clarity, confidence, and strategy with 1903 PR insights.
bit.ly
December 2, 2025 at 4:54 PM
Reposted by Santiago
PR is more than reputation management. It’s reputation design. Every choice in press, content, and partnerships shapes how the world sees you. Choose strategically.

#StrategicComms #BrandTrust #PRTips
December 1, 2025 at 8:27 PM
Reposted by Santiago
Strong PR partnerships are built on clarity, shared focus & accountability. We work as an extension of the team, aligning on the business first, pressure-testing the story, & bringing perspective that sharpens the narrative. Great PR doesn’t just support growth; it strengthens it #PRStrategy #1903PR
November 26, 2025 at 9:45 PM
Reposted by Santiago
Sure looks like Karoline Leavitt had her nephew's mother deported right before Thanksgiving as a favor to her brother.
November 26, 2025 at 7:29 AM
Reposted by Santiago
78% of journalists say irrelevant pitches make them block PR pros. The takeaway? Relevance matters.
Are your pitches landing or getting lost? bit.ly/3IFq2ry

#PublicRelations #MediaRelations #PRTips
Press Release Timing: A Guide for Companies | 1903 PR
Wondering how often to issue press releases? Learn best practices to stay relevant without oversaturating your audience.
bit.ly
November 26, 2025 at 7:22 PM