Samuel Lavoie
@samuellavoie.bsky.social
Inbound Marketing & SEO Consultant. Making sites Findable by humans and the like. Québécois ⚜️
Even if OpenAI is making $200 billion by 2030, it would still need a staggering $207 billion in funding to stay afloat. 💸
Analysis: OpenAI is a loss-making machine, how can it survive?
Don't call it a bubble! Loss-making monster OpenAI is on the hook for $1.4 trillion (with a T) in compute commitments. How can this go on?
www.windowscentral.com
November 30, 2025 at 9:53 PM
Even if OpenAI is making $200 billion by 2030, it would still need a staggering $207 billion in funding to stay afloat. 💸
Les élections municipales au Québec en direct en ligne 🗳️
YouTube: youtu.be/s9vGg4GHHyA
touTV: ici.tou.tv/evenement-en...
YouTube: youtu.be/s9vGg4GHHyA
touTV: ici.tou.tv/evenement-en...
Élections municipales au Québec 2025
Nouvelles, analyses, résultats : informez-vous sur les élections municipales qui auront lieu le dimanche 2 novembre dans 1091 municipalités au Québec.
ici.radio-canada.ca
November 3, 2025 at 12:44 AM
Les élections municipales au Québec en direct en ligne 🗳️
YouTube: youtu.be/s9vGg4GHHyA
touTV: ici.tou.tv/evenement-en...
YouTube: youtu.be/s9vGg4GHHyA
touTV: ici.tou.tv/evenement-en...
Reposted by Samuel Lavoie
Google admitted that “the open web is already in rapid decline" in a court filing made ahead of another trial that will determine how it will address its monopoly in the advertising technology business. The statement sharply contrasts Google’s recent narrative about the health of search on the web.
Google admits the open web is in ‘rapid decline’
One Google exec recently said the web is “thriving.”
www.theverge.com
September 14, 2025 at 8:13 PM
Google admitted that “the open web is already in rapid decline" in a court filing made ahead of another trial that will determine how it will address its monopoly in the advertising technology business. The statement sharply contrasts Google’s recent narrative about the health of search on the web.
It's worth repeating: Google doesn't care if content is AI-generated; it should be reviewed and curated by humans.
@methode.bsky.social explained that the creation method doesn't matter as long as "the quality and accuracy of the content" are high.
@methode.bsky.social explained that the creation method doesn't matter as long as "the quality and accuracy of the content" are high.
【独占】GoogleのGary Illyes氏が語る最新SEO｜AI関連・SNSシグナル・Z世代のAI検索など
YouTube video by SEOならミエルカチャンネル
youtu.be
August 18, 2025 at 4:38 PM
It's worth repeating: Google doesn't care if content is AI-generated; it should be reviewed and curated by humans.
@methode.bsky.social explained that the creation method doesn't matter as long as "the quality and accuracy of the content" are high.
@methode.bsky.social explained that the creation method doesn't matter as long as "the quality and accuracy of the content" are high.
Splitting SEO and GEO functions doesn’t make sense. There’s very little to gain by separating your classic SEO from your AI/search optimization efforts.
Must read by @chris-green.net 👇
Must read by @chris-green.net 👇
Why Splitting SEO and GEO Functions Doesn’t Make Sense
Splitting SEO (Search Engine Optimisation) and what some are calling “GEO” (Generative Engine Optimisation) is, in most cases, a new solution in search of a old problem. I can't deny that GEO's abilit...
www.chris-green.net
August 11, 2025 at 5:16 PM
Splitting SEO and GEO functions doesn’t make sense. There’s very little to gain by separating your classic SEO from your AI/search optimization efforts.
Must read by @chris-green.net 👇
Must read by @chris-green.net 👇
🤔 Gary Illyes from Google said at the recent Google Search Live Deep Dive event that you don't need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.
Google Says Normal SEO Works To Get Into AI Overviews
Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don't need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.
www.seroundtable.com
July 24, 2025 at 3:33 PM
🤔 Gary Illyes from Google said at the recent Google Search Live Deep Dive event that you don't need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.
The ability to ask good questions is underrated 👀
If you ever worry about feeling like an intellectual fraud or impostor in academia, never fear - you will never be as much of an impostor as Sartre was when he met with Herbert Marcuse.
July 18, 2025 at 6:45 PM
The ability to ask good questions is underrated 👀
Here we go. 👀
Google Search Core Udpate
Google Search Core Udpate
June 30, 2025 at 6:00 PM
Here we go. 👀
Google Search Core Udpate
Google Search Core Udpate
Les licornes sont de retour à l’événement Interface Québec (ex-WAQ). #interfaceqc
May 28, 2025 at 5:30 PM
Les licornes sont de retour à l’événement Interface Québec (ex-WAQ). #interfaceqc
Google I/O 2025 just started; how often will they mention Gemini?
Google I/O 2025
Don't miss Google I/O, featuring product launches, innovations, and insights. Tune in for the live keynotes and sessions.
io.google
May 20, 2025 at 5:10 PM
Google I/O 2025 just started; how often will they mention Gemini?
Must read analysis on the State of SEO in 2025. Glen shares trends and insights as the SEO industry navigate changes:
- study of 35,000 websites found search drives 43.8% of their traffic, vs 0.1% for LLMs
- 5 trillion searches are being made on Google each year (and growing)
- study of 35,000 websites found search drives 43.8% of their traffic, vs 0.1% for LLMs
- 5 trillion searches are being made on Google each year (and growing)
The State of SEO in 2025 - Detailed.com
With the growing presence of AI in search results and legitimate pressure on Google’s dominance in the space, the SEO industry is seeing some huge changes. As someone who has been focused on SEO for m...
detailed.com
May 18, 2025 at 8:22 PM
Must read analysis on the State of SEO in 2025. Glen shares trends and insights as the SEO industry navigate changes:
- study of 35,000 websites found search drives 43.8% of their traffic, vs 0.1% for LLMs
- 5 trillion searches are being made on Google each year (and growing)
- study of 35,000 websites found search drives 43.8% of their traffic, vs 0.1% for LLMs
- 5 trillion searches are being made on Google each year (and growing)
Good on ya 🗳️ 🇦🇺
The Australian conservative party’s loss mirrored that of the recent election in Canada where the centre-left Liberal party won a fourth-term despite being well behind in the polls in the leadup to the election.
The Australian conservative party’s loss mirrored that of the recent election in Canada where the centre-left Liberal party won a fourth-term despite being well behind in the polls in the leadup to the election.
Australia re-elects Anthony Albanese as Labor rides anti-Trump wave to seal crushing win
Opposition leader Peter Dutton fails to dissociate himself from Trump-like rhetoric and policies – and loses his seat
www.theguardian.com
May 3, 2025 at 4:28 PM
Good on ya 🗳️ 🇦🇺
The Australian conservative party’s loss mirrored that of the recent election in Canada where the centre-left Liberal party won a fourth-term despite being well behind in the polls in the leadup to the election.
The Australian conservative party’s loss mirrored that of the recent election in Canada where the centre-left Liberal party won a fourth-term despite being well behind in the polls in the leadup to the election.
Reposted by Samuel Lavoie
With CBC now having called all ridings it's time for the land-vs-people-vote animation.
April 29, 2025 at 11:56 PM
With CBC now having called all ridings it's time for the land-vs-people-vote animation.
First half marathon of the year.
#21kmontreal
#21kmontreal
April 26, 2025 at 11:35 AM
First half marathon of the year.
#21kmontreal
#21kmontreal
US DoJ wins another victory: Google's Ad Tech empire violates antitrust laws. Google could be required to divest its publisher ad server and exchange products. Google faces a reckoning and may have to sell off its Chrome browser in another online search case they've lost. #AdTech
Google Is Found Guilty Of Operating An Ad Tech Monopoly (!) | AdExchanger
Judge Leonie Brinkema rules: Google has been found guilty in US v. Google of having monopolized two online advertising markets.
www.adexchanger.com
April 17, 2025 at 5:51 PM
US DoJ wins another victory: Google's Ad Tech empire violates antitrust laws. Google could be required to divest its publisher ad server and exchange products. Google faces a reckoning and may have to sell off its Chrome browser in another online search case they've lost. #AdTech
Content-to-commerce is, in theory, a powerful strategy. Food52's recent struggles offer some lessons: be careful raising capital and be mindful of market shifts.
What Went Wrong With Food52? - A Media Operator
Food52 was the case study in the content to commerce thesis, where you build an incredibly loyal audience using great content and then sell them products. Then it lost its way.
www.amediaoperator.com
March 21, 2025 at 5:03 PM
Content-to-commerce is, in theory, a powerful strategy. Food52's recent struggles offer some lessons: be careful raising capital and be mindful of market shifts.
Reposted by Samuel Lavoie
ChatGPT: "We received nearly 45 Billion conversations last year"
Google: "Try 5 trillion, son."
We've got new numbers from Google (for the first time in 9 years), and some new joint research from SparkToro & Datos to back up (and add detail) to Google's statement 👇
Google: "Try 5 trillion, son."
We've got new numbers from Google (for the first time in 9 years), and some new joint research from SparkToro & Datos to back up (and add detail) to Google's statement 👇
Google's 5+ Trillion Searches: What's the Avg, Which Verticals, and What's the Demand Distribution?
YouTube video by Rand Fishkin
youtu.be
March 4, 2025 at 10:41 PM
ChatGPT: "We received nearly 45 Billion conversations last year"
Google: "Try 5 trillion, son."
We've got new numbers from Google (for the first time in 9 years), and some new joint research from SparkToro & Datos to back up (and add detail) to Google's statement 👇
Google: "Try 5 trillion, son."
We've got new numbers from Google (for the first time in 9 years), and some new joint research from SparkToro & Datos to back up (and add detail) to Google's statement 👇
Trump administration is no longer characterizing Russia as a cybersecurity threat, marking a radical departure: ‘Putin is on the inside now’. #cybercrime
Trump administration retreats in fight against Russian cyber threats
Recent incidents indicate US is no longer characterizing Russia as a cybersecurity threat, marking a radical departure: ‘Putin is on the inside now’
www.theguardian.com
February 28, 2025 at 10:22 PM
Trump administration is no longer characterizing Russia as a cybersecurity threat, marking a radical departure: ‘Putin is on the inside now’. #cybercrime
Reposted by Samuel Lavoie
Canadian Prime Minister Justin Trudeau chimed in online after Canada beat the United States in the 4 Nations Face-Off final.
🔗
www.nytimes.com/athletic/liv...
🔗
www.nytimes.com/athletic/liv...
February 21, 2025 at 5:08 AM
Canadian Prime Minister Justin Trudeau chimed in online after Canada beat the United States in the 4 Nations Face-Off final.
🔗
www.nytimes.com/athletic/liv...
🔗
www.nytimes.com/athletic/liv...
New ROOST initiative — that stands for robust open online safety tool launches at the Paris AI Summit and aims to secure AI with open source safety tools roost.tools
Robust Open Online Safety Tools
Robust Open Online Safety Tools or ROOST is a new non-profit entity designed to address the urgent need for accessible, high-quality safety tools in the rapidly evolving digital landscape.
roost.tools
February 11, 2025 at 2:46 AM
New ROOST initiative — that stands for robust open online safety tool launches at the Paris AI Summit and aims to secure AI with open source safety tools roost.tools
Excellent analysis.
This shows why search traffic can be a vanity metric. And why topic authority and expertise matter more than ever.
This shows why search traffic can be a vanity metric. And why topic authority and expertise matter more than ever.
Hubspot’s Blog Organic Search Traffic Drop: What happened? Is it really that bad? What does it mean for SEO?
I've gone through it and shared some outcomes in this analysis. Read 👇
www.aleydasolis.com/en/search-en...
I've gone through it and shared some outcomes in this analysis. Read 👇
www.aleydasolis.com/en/search-en...
January 28, 2025 at 1:14 AM
Excellent analysis.
This shows why search traffic can be a vanity metric. And why topic authority and expertise matter more than ever.
This shows why search traffic can be a vanity metric. And why topic authority and expertise matter more than ever.
Nobel Price worthy. Evolution was fueled by endosymbiosis, cellular alliances in which one microbe makes a permanent home inside another. For the first time, biologists made it happen in the lab.
Scientists Recreate the Conditions That Sparked Complex Life
Evolution was fueled by endosymbiosis, cellular alliances in which one microbe makes a permanent home inside another. For the first time, biologists made it happen in the lab.
www.wired.com
January 26, 2025 at 6:58 PM
Nobel Price worthy. Evolution was fueled by endosymbiosis, cellular alliances in which one microbe makes a permanent home inside another. For the first time, biologists made it happen in the lab.
Reposted by Samuel Lavoie
If you want people to use your website, so that you can collect more money (or share knowledge, or just exist), then first make it possible for people to use your website. Digital accessibility helps everyone; it's not a fad, it's not an SEO thing.
Feel like I’m going to post this for next 4 years. But….
#Accessibility is not woke. Stop this non sense.
Digital #A11y is needed to ensure everyone can use anything in digital space. But this admin won’t figure that out until it effects them.
#Accessibility is not woke. Stop this non sense.
Digital #A11y is needed to ensure everyone can use anything in digital space. But this admin won’t figure that out until it effects them.
January 23, 2025 at 9:38 AM
If you want people to use your website, so that you can collect more money (or share knowledge, or just exist), then first make it possible for people to use your website. Digital accessibility helps everyone; it's not a fad, it's not an SEO thing.
Twitter/X est un cheval de Troie, il est grand temps que nos journalistes et politiciens cessent de faire profiter cette plateforme.
Un cheval de Troie numérique
Il est grand temps pour le Canada de mettre au pas ces barons voleurs de données.
www.ledevoir.com
January 17, 2025 at 8:18 PM
Twitter/X est un cheval de Troie, il est grand temps que nos journalistes et politiciens cessent de faire profiter cette plateforme.