Sam Peck
@sam-peck.bsky.social
Media Executive | Indie Film Producer
Tracking how traditional media manoeuvres into the future. Exploring ways to bridge traditional media with the creator economy.
Tracking how traditional media manoeuvres into the future. Exploring ways to bridge traditional media with the creator economy.
Hernan Lopez, ex-ceo #Wondery:
‘2024, consumers worldwide spent 3 trillion hrs on social… incl #YouTube on mobile, per Sensor Tower. Yet they spent only 69 billion hrs watching streaming video on mobile, out of an est 600 billion hrs across all devices.’
Is the investment in #mobile worth it?
‘2024, consumers worldwide spent 3 trillion hrs on social… incl #YouTube on mobile, per Sensor Tower. Yet they spent only 69 billion hrs watching streaming video on mobile, out of an est 600 billion hrs across all devices.’
Is the investment in #mobile worth it?
March 7, 2025 at 4:00 PM
#MrBeast is raising at a revenue multiple of 10x - 12.5x.
CPG companies have revenue multiples between 0.4x to 1.2x, while media typically have a 2x - 4x multiple.
The premium of MrBeast’s enterprises underscores brand valuation in the digital age.
Does his business justify this multiple?
CPG companies have revenue multiples between 0.4x to 1.2x, while media typically have a 2x - 4x multiple.
The premium of MrBeast’s enterprises underscores brand valuation in the digital age.
Does his business justify this multiple?
February 27, 2025 at 7:58 PM
#MrBeast is raising at a revenue multiple of 10x - 12.5x.
CPG companies have revenue multiples between 0.4x to 1.2x, while media typically have a 2x - 4x multiple.
The premium of MrBeast’s enterprises underscores brand valuation in the digital age.
Does his business justify this multiple?
CPG companies have revenue multiples between 0.4x to 1.2x, while media typically have a 2x - 4x multiple.
The premium of MrBeast’s enterprises underscores brand valuation in the digital age.
Does his business justify this multiple?
Consumers crave stories, not sales pitches!
Brands like #Allbirds & Red Bull understand this, creating compelling narratives that resonate deeply.
Premium entertainment builds lasting emotional connections, turning customers into fans.
#Film #Producers get your Green light from Brands!
Brands like #Allbirds & Red Bull understand this, creating compelling narratives that resonate deeply.
Premium entertainment builds lasting emotional connections, turning customers into fans.
#Film #Producers get your Green light from Brands!
February 27, 2025 at 7:12 PM
Consumers crave stories, not sales pitches!
Brands like #Allbirds & Red Bull understand this, creating compelling narratives that resonate deeply.
Premium entertainment builds lasting emotional connections, turning customers into fans.
#Film #Producers get your Green light from Brands!
Brands like #Allbirds & Red Bull understand this, creating compelling narratives that resonate deeply.
Premium entertainment builds lasting emotional connections, turning customers into fans.
#Film #Producers get your Green light from Brands!
why is #Spotify doing this? A few key reasons:
1) revenue #diversification
2) industry relationships
3 a play for deeper fan engagement.
Let’s break it down.
⬇️
1) revenue #diversification
2) industry relationships
3 a play for deeper fan engagement.
Let’s break it down.
⬇️
February 23, 2025 at 4:27 AM
why is #Spotify doing this? A few key reasons:
1) revenue #diversification
2) industry relationships
3 a play for deeper fan engagement.
Let’s break it down.
⬇️
1) revenue #diversification
2) industry relationships
3 a play for deeper fan engagement.
Let’s break it down.
⬇️
The #HomeDepot is creating their own studio.
This is about total #brand control, cost efficiency, and new rev streams.
Brands that invest in interesting #storytelling, original series, live experiences, and influencer-driven media will own consumer attention.
This is the future of #media!
This is about total #brand control, cost efficiency, and new rev streams.
Brands that invest in interesting #storytelling, original series, live experiences, and influencer-driven media will own consumer attention.
This is the future of #media!
February 19, 2025 at 4:33 AM
The #HomeDepot is creating their own studio.
This is about total #brand control, cost efficiency, and new rev streams.
Brands that invest in interesting #storytelling, original series, live experiences, and influencer-driven media will own consumer attention.
This is the future of #media!
This is about total #brand control, cost efficiency, and new rev streams.
Brands that invest in interesting #storytelling, original series, live experiences, and influencer-driven media will own consumer attention.
This is the future of #media!
What do you need to produce #films like #seanbaker ?
1. Pitch decks
look great, but they’re often full of inflated ROI, unrealistic comps, and little real financial detail. They can work for attracting producers, but if you’re pitching to investors (especially for +$200k projects), it isn’t enough.
1. Pitch decks
look great, but they’re often full of inflated ROI, unrealistic comps, and little real financial detail. They can work for attracting producers, but if you’re pitching to investors (especially for +$200k projects), it isn’t enough.
February 14, 2025 at 5:12 PM
What do you need to produce #films like #seanbaker ?
1. Pitch decks
look great, but they’re often full of inflated ROI, unrealistic comps, and little real financial detail. They can work for attracting producers, but if you’re pitching to investors (especially for +$200k projects), it isn’t enough.
1. Pitch decks
look great, but they’re often full of inflated ROI, unrealistic comps, and little real financial detail. They can work for attracting producers, but if you’re pitching to investors (especially for +$200k projects), it isn’t enough.
In another sign of the cultural shifts…
#Disney is revising #DEI approach, softening disclaimers on films like Dumbo. Prior warnings about “negative depictions and mistreatment” now states “may contain stereotypes.”
At this pace, “trigger warnings”—could disappear entirely in the coming years.
#Disney is revising #DEI approach, softening disclaimers on films like Dumbo. Prior warnings about “negative depictions and mistreatment” now states “may contain stereotypes.”
At this pace, “trigger warnings”—could disappear entirely in the coming years.
February 11, 2025 at 9:29 PM
#WarnerBros has tested monetizing its older films through various #streaming services like #FilmStruck (lasting just 1 yr - oof). Now, it’s using YouTube for ad rev, releasing 31 movies for free on its channels since early 2025—though unsurprisingly, none are on #Max. Interested to see the CPM deal.
February 9, 2025 at 4:55 PM
#WarnerBros has tested monetizing its older films through various #streaming services like #FilmStruck (lasting just 1 yr - oof). Now, it’s using YouTube for ad rev, releasing 31 movies for free on its channels since early 2025—though unsurprisingly, none are on #Max. Interested to see the CPM deal.
The skinny on #60seconddramas:
1. #TikTok loves them = reach
2. #Filmmakers can experiment with small risk—it’s only 60 secs!
3. Brands can tell meaningful stories without red tape.
4. They drive sales via TikTok stores
5. Gain traction, and #Hollywood will notice—execs love built-in audiences.
1. #TikTok loves them = reach
2. #Filmmakers can experiment with small risk—it’s only 60 secs!
3. Brands can tell meaningful stories without red tape.
4. They drive sales via TikTok stores
5. Gain traction, and #Hollywood will notice—execs love built-in audiences.
February 7, 2025 at 11:21 PM
The skinny on #60seconddramas:
1. #TikTok loves them = reach
2. #Filmmakers can experiment with small risk—it’s only 60 secs!
3. Brands can tell meaningful stories without red tape.
4. They drive sales via TikTok stores
5. Gain traction, and #Hollywood will notice—execs love built-in audiences.
1. #TikTok loves them = reach
2. #Filmmakers can experiment with small risk—it’s only 60 secs!
3. Brands can tell meaningful stories without red tape.
4. They drive sales via TikTok stores
5. Gain traction, and #Hollywood will notice—execs love built-in audiences.
Part 3: #Sundance doc market
Theatrical box office and premium cable used to justify doc sales. But as specialty distributors scale back (RIP Focus Features’ doc division), streamers now dominate. Now, docs must prove their worth purely through streaming success - changing doc economics
Theatrical box office and premium cable used to justify doc sales. But as specialty distributors scale back (RIP Focus Features’ doc division), streamers now dominate. Now, docs must prove their worth purely through streaming success - changing doc economics
February 5, 2025 at 4:55 PM
Part 3: #Sundance doc market
Theatrical box office and premium cable used to justify doc sales. But as specialty distributors scale back (RIP Focus Features’ doc division), streamers now dominate. Now, docs must prove their worth purely through streaming success - changing doc economics
Theatrical box office and premium cable used to justify doc sales. But as specialty distributors scale back (RIP Focus Features’ doc division), streamers now dominate. Now, docs must prove their worth purely through streaming success - changing doc economics
part 1 #Sundance doc market
Sundance was the beating heart of the doc market. Deals like 20 Feet from Stardom (2013) and Won’t You Be My Neighbor? (2018) showed the power of theatrical docs, as streamers and studios competed, pushing acquisition into eight-figures.
#DocumentaryFilm #FilmIndustry
Sundance was the beating heart of the doc market. Deals like 20 Feet from Stardom (2013) and Won’t You Be My Neighbor? (2018) showed the power of theatrical docs, as streamers and studios competed, pushing acquisition into eight-figures.
#DocumentaryFilm #FilmIndustry
February 5, 2025 at 4:45 PM
part 1 #Sundance doc market
Sundance was the beating heart of the doc market. Deals like 20 Feet from Stardom (2013) and Won’t You Be My Neighbor? (2018) showed the power of theatrical docs, as streamers and studios competed, pushing acquisition into eight-figures.
#DocumentaryFilm #FilmIndustry
Sundance was the beating heart of the doc market. Deals like 20 Feet from Stardom (2013) and Won’t You Be My Neighbor? (2018) showed the power of theatrical docs, as streamers and studios competed, pushing acquisition into eight-figures.
#DocumentaryFilm #FilmIndustry
The @nytimes.com
1. #Streaming movies are not real movies in the minds of audiences.
2. Wide #theatrical releases enhance (and do not damage) the value of a movie on streaming.
3. A theatrical release is more powerful than any “ #algorithm” in driving streaming #hits.
1. #Streaming movies are not real movies in the minds of audiences.
2. Wide #theatrical releases enhance (and do not damage) the value of a movie on streaming.
3. A theatrical release is more powerful than any “ #algorithm” in driving streaming #hits.
December 18, 2024 at 3:32 PM
The @nytimes.com
1. #Streaming movies are not real movies in the minds of audiences.
2. Wide #theatrical releases enhance (and do not damage) the value of a movie on streaming.
3. A theatrical release is more powerful than any “ #algorithm” in driving streaming #hits.
1. #Streaming movies are not real movies in the minds of audiences.
2. Wide #theatrical releases enhance (and do not damage) the value of a movie on streaming.
3. A theatrical release is more powerful than any “ #algorithm” in driving streaming #hits.