Sam Peck
@sam-peck.bsky.social
Media Executive | Indie Film Producer
Tracking how traditional media manoeuvres into the future. Exploring ways to bridge traditional media with the creator economy.
Tracking how traditional media manoeuvres into the future. Exploring ways to bridge traditional media with the creator economy.
Hernan Lopez, ex-ceo #Wondery:
‘2024, consumers worldwide spent 3 trillion hrs on social… incl #YouTube on mobile, per Sensor Tower. Yet they spent only 69 billion hrs watching streaming video on mobile, out of an est 600 billion hrs across all devices.’
Is the investment in #mobile worth it?
‘2024, consumers worldwide spent 3 trillion hrs on social… incl #YouTube on mobile, per Sensor Tower. Yet they spent only 69 billion hrs watching streaming video on mobile, out of an est 600 billion hrs across all devices.’
Is the investment in #mobile worth it?
March 7, 2025 at 4:00 PM
#MrBeast is raising at a revenue multiple of 10x - 12.5x.
CPG companies have revenue multiples between 0.4x to 1.2x, while media typically have a 2x - 4x multiple.
The premium of MrBeast’s enterprises underscores brand valuation in the digital age.
Does his business justify this multiple?
CPG companies have revenue multiples between 0.4x to 1.2x, while media typically have a 2x - 4x multiple.
The premium of MrBeast’s enterprises underscores brand valuation in the digital age.
Does his business justify this multiple?
February 27, 2025 at 7:58 PM
#MrBeast is raising at a revenue multiple of 10x - 12.5x.
CPG companies have revenue multiples between 0.4x to 1.2x, while media typically have a 2x - 4x multiple.
The premium of MrBeast’s enterprises underscores brand valuation in the digital age.
Does his business justify this multiple?
CPG companies have revenue multiples between 0.4x to 1.2x, while media typically have a 2x - 4x multiple.
The premium of MrBeast’s enterprises underscores brand valuation in the digital age.
Does his business justify this multiple?
Consumers crave stories, not sales pitches!
Brands like #Allbirds & Red Bull understand this, creating compelling narratives that resonate deeply.
Premium entertainment builds lasting emotional connections, turning customers into fans.
#Film #Producers get your Green light from Brands!
Brands like #Allbirds & Red Bull understand this, creating compelling narratives that resonate deeply.
Premium entertainment builds lasting emotional connections, turning customers into fans.
#Film #Producers get your Green light from Brands!
February 27, 2025 at 7:12 PM
Consumers crave stories, not sales pitches!
Brands like #Allbirds & Red Bull understand this, creating compelling narratives that resonate deeply.
Premium entertainment builds lasting emotional connections, turning customers into fans.
#Film #Producers get your Green light from Brands!
Brands like #Allbirds & Red Bull understand this, creating compelling narratives that resonate deeply.
Premium entertainment builds lasting emotional connections, turning customers into fans.
#Film #Producers get your Green light from Brands!
why is #Spotify doing this? A few key reasons:
1) revenue #diversification
2) industry relationships
3 a play for deeper fan engagement.
Let’s break it down.
⬇️
1) revenue #diversification
2) industry relationships
3 a play for deeper fan engagement.
Let’s break it down.
⬇️
February 23, 2025 at 4:27 AM
why is #Spotify doing this? A few key reasons:
1) revenue #diversification
2) industry relationships
3 a play for deeper fan engagement.
Let’s break it down.
⬇️
1) revenue #diversification
2) industry relationships
3 a play for deeper fan engagement.
Let’s break it down.
⬇️
The #HomeDepot is creating their own studio.
This is about total #brand control, cost efficiency, and new rev streams.
Brands that invest in interesting #storytelling, original series, live experiences, and influencer-driven media will own consumer attention.
This is the future of #media!
This is about total #brand control, cost efficiency, and new rev streams.
Brands that invest in interesting #storytelling, original series, live experiences, and influencer-driven media will own consumer attention.
This is the future of #media!
February 19, 2025 at 4:33 AM
The #HomeDepot is creating their own studio.
This is about total #brand control, cost efficiency, and new rev streams.
Brands that invest in interesting #storytelling, original series, live experiences, and influencer-driven media will own consumer attention.
This is the future of #media!
This is about total #brand control, cost efficiency, and new rev streams.
Brands that invest in interesting #storytelling, original series, live experiences, and influencer-driven media will own consumer attention.
This is the future of #media!
Pt 2 - What do you need to produce #films like #seanbaker ?
Serious investors require a film financing business plan, not just a pitch deck. A business plan includes real projections, legitimate comps, profit-sharing details, and a full budget—exactly what investors need to make decisions.
Serious investors require a film financing business plan, not just a pitch deck. A business plan includes real projections, legitimate comps, profit-sharing details, and a full budget—exactly what investors need to make decisions.
February 14, 2025 at 5:13 PM
Pt 2 - What do you need to produce #films like #seanbaker ?
Serious investors require a film financing business plan, not just a pitch deck. A business plan includes real projections, legitimate comps, profit-sharing details, and a full budget—exactly what investors need to make decisions.
Serious investors require a film financing business plan, not just a pitch deck. A business plan includes real projections, legitimate comps, profit-sharing details, and a full budget—exactly what investors need to make decisions.
What do you need to produce #films like #seanbaker ?
1. Pitch decks
look great, but they’re often full of inflated ROI, unrealistic comps, and little real financial detail. They can work for attracting producers, but if you’re pitching to investors (especially for +$200k projects), it isn’t enough.
1. Pitch decks
look great, but they’re often full of inflated ROI, unrealistic comps, and little real financial detail. They can work for attracting producers, but if you’re pitching to investors (especially for +$200k projects), it isn’t enough.
February 14, 2025 at 5:12 PM
What do you need to produce #films like #seanbaker ?
1. Pitch decks
look great, but they’re often full of inflated ROI, unrealistic comps, and little real financial detail. They can work for attracting producers, but if you’re pitching to investors (especially for +$200k projects), it isn’t enough.
1. Pitch decks
look great, but they’re often full of inflated ROI, unrealistic comps, and little real financial detail. They can work for attracting producers, but if you’re pitching to investors (especially for +$200k projects), it isn’t enough.
In another sign of the cultural shifts…
#Disney is revising #DEI approach, softening disclaimers on films like Dumbo. Prior warnings about “negative depictions and mistreatment” now states “may contain stereotypes.”
At this pace, “trigger warnings”—could disappear entirely in the coming years.
#Disney is revising #DEI approach, softening disclaimers on films like Dumbo. Prior warnings about “negative depictions and mistreatment” now states “may contain stereotypes.”
At this pace, “trigger warnings”—could disappear entirely in the coming years.
February 11, 2025 at 9:29 PM
#WarnerBros has tested monetizing its older films through various #streaming services like #FilmStruck (lasting just 1 yr - oof). Now, it’s using YouTube for ad rev, releasing 31 movies for free on its channels since early 2025—though unsurprisingly, none are on #Max. Interested to see the CPM deal.
February 9, 2025 at 4:55 PM
#WarnerBros has tested monetizing its older films through various #streaming services like #FilmStruck (lasting just 1 yr - oof). Now, it’s using YouTube for ad rev, releasing 31 movies for free on its channels since early 2025—though unsurprisingly, none are on #Max. Interested to see the CPM deal.
The skinny on #60seconddramas:
1. #TikTok loves them = reach
2. #Filmmakers can experiment with small risk—it’s only 60 secs!
3. Brands can tell meaningful stories without red tape.
4. They drive sales via TikTok stores
5. Gain traction, and #Hollywood will notice—execs love built-in audiences.
1. #TikTok loves them = reach
2. #Filmmakers can experiment with small risk—it’s only 60 secs!
3. Brands can tell meaningful stories without red tape.
4. They drive sales via TikTok stores
5. Gain traction, and #Hollywood will notice—execs love built-in audiences.
February 7, 2025 at 11:21 PM
The skinny on #60seconddramas:
1. #TikTok loves them = reach
2. #Filmmakers can experiment with small risk—it’s only 60 secs!
3. Brands can tell meaningful stories without red tape.
4. They drive sales via TikTok stores
5. Gain traction, and #Hollywood will notice—execs love built-in audiences.
1. #TikTok loves them = reach
2. #Filmmakers can experiment with small risk—it’s only 60 secs!
3. Brands can tell meaningful stories without red tape.
4. They drive sales via TikTok stores
5. Gain traction, and #Hollywood will notice—execs love built-in audiences.
#Magicthegathering is one of the biggest genre IPs yet to be tapped for film/TV. #Legendary and #Hasbro are building a universe around it, starting with a film. Being Hasbro’s first 1B brand & 50m fans built in, this could be a billion-dollar pay day!
deadline.com/2025/02/magi...
deadline.com/2025/02/magi...
‘Magic: The Gathering’ Film & TV Universe In Works From Legendary Entertainment, Hasbro Entertainment
'Magic: the Gathering' is being eyed by Legendary and Hasbro as the subject of a new film and TV universe.
deadline.com
February 7, 2025 at 3:31 AM
#Magicthegathering is one of the biggest genre IPs yet to be tapped for film/TV. #Legendary and #Hasbro are building a universe around it, starting with a film. Being Hasbro’s first 1B brand & 50m fans built in, this could be a billion-dollar pay day!
deadline.com/2025/02/magi...
deadline.com/2025/02/magi...
Part 3: #Sundance doc market
Theatrical box office and premium cable used to justify doc sales. But as specialty distributors scale back (RIP Focus Features’ doc division), streamers now dominate. Now, docs must prove their worth purely through streaming success - changing doc economics
Theatrical box office and premium cable used to justify doc sales. But as specialty distributors scale back (RIP Focus Features’ doc division), streamers now dominate. Now, docs must prove their worth purely through streaming success - changing doc economics
February 5, 2025 at 4:55 PM
Part 3: #Sundance doc market
Theatrical box office and premium cable used to justify doc sales. But as specialty distributors scale back (RIP Focus Features’ doc division), streamers now dominate. Now, docs must prove their worth purely through streaming success - changing doc economics
Theatrical box office and premium cable used to justify doc sales. But as specialty distributors scale back (RIP Focus Features’ doc division), streamers now dominate. Now, docs must prove their worth purely through streaming success - changing doc economics
Part 2 #sundance doc market
Enter the #streamingwars. Platforms like Netflix and Apple fueled bidding frenzies, leading to a doc boom—& oversupply. Now, algorithm-driven trends like #truecrime & celebrity-led projects dictate acquisitions, leaving festival hits struggling to find #buyers.
Enter the #streamingwars. Platforms like Netflix and Apple fueled bidding frenzies, leading to a doc boom—& oversupply. Now, algorithm-driven trends like #truecrime & celebrity-led projects dictate acquisitions, leaving festival hits struggling to find #buyers.
a close up of a man in a batman mask saying the algorithm !
ALT: a close up of a man in a batman mask saying the algorithm !
media.tenor.com
February 5, 2025 at 4:50 PM
Part 2 #sundance doc market
Enter the #streamingwars. Platforms like Netflix and Apple fueled bidding frenzies, leading to a doc boom—& oversupply. Now, algorithm-driven trends like #truecrime & celebrity-led projects dictate acquisitions, leaving festival hits struggling to find #buyers.
Enter the #streamingwars. Platforms like Netflix and Apple fueled bidding frenzies, leading to a doc boom—& oversupply. Now, algorithm-driven trends like #truecrime & celebrity-led projects dictate acquisitions, leaving festival hits struggling to find #buyers.
part 1 #Sundance doc market
Sundance was the beating heart of the doc market. Deals like 20 Feet from Stardom (2013) and Won’t You Be My Neighbor? (2018) showed the power of theatrical docs, as streamers and studios competed, pushing acquisition into eight-figures.
#DocumentaryFilm #FilmIndustry
Sundance was the beating heart of the doc market. Deals like 20 Feet from Stardom (2013) and Won’t You Be My Neighbor? (2018) showed the power of theatrical docs, as streamers and studios competed, pushing acquisition into eight-figures.
#DocumentaryFilm #FilmIndustry
February 5, 2025 at 4:45 PM
part 1 #Sundance doc market
Sundance was the beating heart of the doc market. Deals like 20 Feet from Stardom (2013) and Won’t You Be My Neighbor? (2018) showed the power of theatrical docs, as streamers and studios competed, pushing acquisition into eight-figures.
#DocumentaryFilm #FilmIndustry
Sundance was the beating heart of the doc market. Deals like 20 Feet from Stardom (2013) and Won’t You Be My Neighbor? (2018) showed the power of theatrical docs, as streamers and studios competed, pushing acquisition into eight-figures.
#DocumentaryFilm #FilmIndustry
Wisdom by
@simonpulman.bsky.social:
1. Lines between #film, TV, #games, and #online-content blur daily, yet their business models remain distinct.
2. Every commercial release starts with: “Who is the audience?”
3. Traditional #entertainment lags culture by 4-5 yr; creator-driven content is instant
@simonpulman.bsky.social:
1. Lines between #film, TV, #games, and #online-content blur daily, yet their business models remain distinct.
2. Every commercial release starts with: “Who is the audience?”
3. Traditional #entertainment lags culture by 4-5 yr; creator-driven content is instant
February 3, 2025 at 12:24 AM
Wisdom by
@simonpulman.bsky.social:
1. Lines between #film, TV, #games, and #online-content blur daily, yet their business models remain distinct.
2. Every commercial release starts with: “Who is the audience?”
3. Traditional #entertainment lags culture by 4-5 yr; creator-driven content is instant
@simonpulman.bsky.social:
1. Lines between #film, TV, #games, and #online-content blur daily, yet their business models remain distinct.
2. Every commercial release starts with: “Who is the audience?”
3. Traditional #entertainment lags culture by 4-5 yr; creator-driven content is instant
#Co-production deals help secure financing & #production infrastructure, especially when a project lacks full funding from one distributor or platform. They define how two or more parties collaborate to develop, produce, finance, and distribute a project by contributing rights, capital, or services.
February 2, 2025 at 4:53 AM
#Co-production deals help secure financing & #production infrastructure, especially when a project lacks full funding from one distributor or platform. They define how two or more parties collaborate to develop, produce, finance, and distribute a project by contributing rights, capital, or services.
Are movie trailers dead?
In today’s crowded media landscape, relying on outdated marketing strategies from 100 years ago won’t cut it. To captivate modern audiences, we must innovative approaches that leverage digital platforms and data-driven insights. It’s time to evolve our tactics.
In today’s crowded media landscape, relying on outdated marketing strategies from 100 years ago won’t cut it. To captivate modern audiences, we must innovative approaches that leverage digital platforms and data-driven insights. It’s time to evolve our tactics.
January 26, 2025 at 11:53 PM
Are movie trailers dead?
In today’s crowded media landscape, relying on outdated marketing strategies from 100 years ago won’t cut it. To captivate modern audiences, we must innovative approaches that leverage digital platforms and data-driven insights. It’s time to evolve our tactics.
In today’s crowded media landscape, relying on outdated marketing strategies from 100 years ago won’t cut it. To captivate modern audiences, we must innovative approaches that leverage digital platforms and data-driven insights. It’s time to evolve our tactics.
P3. Examples
Brands are now the advertisers & the media.
• Carta’s reports now dominate areas once covered by Entrepreneur Magazine.
• #GoodRx and Hone Health provide health content rivaling Men’s Health and WebMD.
• Robinhood’s Sherwood News is emerging as a millennial alternative to Reuters.
Brands are now the advertisers & the media.
• Carta’s reports now dominate areas once covered by Entrepreneur Magazine.
• #GoodRx and Hone Health provide health content rivaling Men’s Health and WebMD.
• Robinhood’s Sherwood News is emerging as a millennial alternative to Reuters.
January 25, 2025 at 3:36 AM
P3. Examples
Brands are now the advertisers & the media.
• Carta’s reports now dominate areas once covered by Entrepreneur Magazine.
• #GoodRx and Hone Health provide health content rivaling Men’s Health and WebMD.
• Robinhood’s Sherwood News is emerging as a millennial alternative to Reuters.
Brands are now the advertisers & the media.
• Carta’s reports now dominate areas once covered by Entrepreneur Magazine.
• #GoodRx and Hone Health provide health content rivaling Men’s Health and WebMD.
• Robinhood’s Sherwood News is emerging as a millennial alternative to Reuters.
P2: The Why
Brands like Carta invest in #journalism because their unit economics crush ad-supported publishers. For #Carta, being an authority in #startups is worth far more than it is for #Forbes. These brands can outspend traditional media and provide more valuable insights for their audiences.
Brands like Carta invest in #journalism because their unit economics crush ad-supported publishers. For #Carta, being an authority in #startups is worth far more than it is for #Forbes. These brands can outspend traditional media and provide more valuable insights for their audiences.
January 23, 2025 at 4:34 AM
P2: The Why
Brands like Carta invest in #journalism because their unit economics crush ad-supported publishers. For #Carta, being an authority in #startups is worth far more than it is for #Forbes. These brands can outspend traditional media and provide more valuable insights for their audiences.
Brands like Carta invest in #journalism because their unit economics crush ad-supported publishers. For #Carta, being an authority in #startups is worth far more than it is for #Forbes. These brands can outspend traditional media and provide more valuable insights for their audiences.
P1: News #MediaPrediction
In 2025, brands are building #newsrooms, quietly replacing traditional niche media. Companies like Carta and #Robinhood are hiring journalists and investing heavily in great #news content, filling gaps left by shrinking magazines. Is this the future of specialized media?
In 2025, brands are building #newsrooms, quietly replacing traditional niche media. Companies like Carta and #Robinhood are hiring journalists and investing heavily in great #news content, filling gaps left by shrinking magazines. Is this the future of specialized media?
January 23, 2025 at 4:29 AM
P1: News #MediaPrediction
In 2025, brands are building #newsrooms, quietly replacing traditional niche media. Companies like Carta and #Robinhood are hiring journalists and investing heavily in great #news content, filling gaps left by shrinking magazines. Is this the future of specialized media?
In 2025, brands are building #newsrooms, quietly replacing traditional niche media. Companies like Carta and #Robinhood are hiring journalists and investing heavily in great #news content, filling gaps left by shrinking magazines. Is this the future of specialized media?
Part2: #HowtofixHollywood #Studios must #greenlight 50% original IP, with long-term potential across #games, parks, & merch. It’s risky: many would fail, earnings will dip & Wall Street would revolt. But without bold action, studios will be renting IP 20 years from now instead of owning the future!
January 18, 2025 at 3:04 PM
Part2: #HowtofixHollywood #Studios must #greenlight 50% original IP, with long-term potential across #games, parks, & merch. It’s risky: many would fail, earnings will dip & Wall Street would revolt. But without bold action, studios will be renting IP 20 years from now instead of owning the future!
Part 1:
#Studios are losing relevance by relying on legacy IP instead of creating original content. Only 2 original movies cracked 2024’s top 20 WW #boxoffice (6 in 2023, mostly from China). Meanwhile, gaming thrives with new IP. Studios risk ceding cultural dominance to industries that innovate!
#Studios are losing relevance by relying on legacy IP instead of creating original content. Only 2 original movies cracked 2024’s top 20 WW #boxoffice (6 in 2023, mostly from China). Meanwhile, gaming thrives with new IP. Studios risk ceding cultural dominance to industries that innovate!
January 18, 2025 at 2:59 PM
Part 1:
#Studios are losing relevance by relying on legacy IP instead of creating original content. Only 2 original movies cracked 2024’s top 20 WW #boxoffice (6 in 2023, mostly from China). Meanwhile, gaming thrives with new IP. Studios risk ceding cultural dominance to industries that innovate!
#Studios are losing relevance by relying on legacy IP instead of creating original content. Only 2 original movies cracked 2024’s top 20 WW #boxoffice (6 in 2023, mostly from China). Meanwhile, gaming thrives with new IP. Studios risk ceding cultural dominance to industries that innovate!
Never heard about #vexbolts ? Neither had I until today.
The TikToker gained 7m followers in 5 days via a ‘mass unfollowing’ campaign at midnight NYE 2024. Other prominent creators like #mrbeast promoted the campaign. Again, creators breaking the mold!
Get #vexbolts to run WBDs tik tok account!
The TikToker gained 7m followers in 5 days via a ‘mass unfollowing’ campaign at midnight NYE 2024. Other prominent creators like #mrbeast promoted the campaign. Again, creators breaking the mold!
Get #vexbolts to run WBDs tik tok account!
January 2, 2025 at 2:48 PM
2024 #boxoffice. Success = sequels or branding
- #Disney $2.22B (+17% YoY)
-Universal $1.88B (-3% YoY)
-Warner Bros. $1.16B (-17% YoY)
- #Sony at $1B (even with 2023)
-Paramount $879.5M (+5% YoY)
-Lionsgate $252.2M (-57% YoY)
-Amazon MGM Studios $249.7M (-8% YoY)
- #A24 at $201M (+47% YoY)
- #Disney $2.22B (+17% YoY)
-Universal $1.88B (-3% YoY)
-Warner Bros. $1.16B (-17% YoY)
- #Sony at $1B (even with 2023)
-Paramount $879.5M (+5% YoY)
-Lionsgate $252.2M (-57% YoY)
-Amazon MGM Studios $249.7M (-8% YoY)
- #A24 at $201M (+47% YoY)
January 2, 2025 at 12:39 PM
2024 #boxoffice. Success = sequels or branding
- #Disney $2.22B (+17% YoY)
-Universal $1.88B (-3% YoY)
-Warner Bros. $1.16B (-17% YoY)
- #Sony at $1B (even with 2023)
-Paramount $879.5M (+5% YoY)
-Lionsgate $252.2M (-57% YoY)
-Amazon MGM Studios $249.7M (-8% YoY)
- #A24 at $201M (+47% YoY)
- #Disney $2.22B (+17% YoY)
-Universal $1.88B (-3% YoY)
-Warner Bros. $1.16B (-17% YoY)
- #Sony at $1B (even with 2023)
-Paramount $879.5M (+5% YoY)
-Lionsgate $252.2M (-57% YoY)
-Amazon MGM Studios $249.7M (-8% YoY)
- #A24 at $201M (+47% YoY)