Day 9/100: Testing AI video to generate marketing assets ✨

I used Kling AI Elements to generate this video, using photos of the model and cap as input images

Prompt used: 'woman putting on cap'

So, Instead of traditional video ads, the campaign used:

High-quality brand images.

AI-generated voice overs for branding messages.

So, in  2024, they attempted a different approach from their usual advertising strategy.

To boost brand awareness, with less budget, Sierra Nevada adopted Generative AI-powered “Narrative” ads by Kargo.

These are ads that convey core messages to consumers by telling a story.

In the past, Sierra Nevada Brewing Co. relied on traditional TV spots to market their brand

2017: They published "Little Things”, a TV spot ad series that took 5 days to create.

While these ads were creative and effective, they were costly, and took time to make.

I spent my weekend eating like this. It was so much fun!!