reference. a few iterations to get it right

"Four diverse young individuals, smiling joyfully, are closely grouped against a plain white background. One wears a green and pink striped sweater, another a floral green top, a third a yellow tank with a beaded necklace, and the fourth a pink top. The composition emphasises warmth and connection."

Product shot generated with qreates.com

100%%

Today, Sierra Nevada Brewing Co. and so many other brands are transforming  their  advertising strategy with generative AI.

Spending less and achieving better results.

AI powered ads may just be  the future of marketing.

The use of AI for advertising isn't unique to Sierra Nevada

Brands like Netflix and Amazon are adopting generative AI to create:

>Targeted, data-driven ads.

>Automated content at scale.

> Optimised campaigns.

Targeting: AI can analyse customer’s interest and demographics, and target their ads to  specific audiences which helps to increase customer engagement.

Optimisation: AI can identify trends that work in a campaign and the ones that don’t and optimise ads accordingly.

Here’s why  it worked:

Cost-effectiveness: Sierra Nevada saved 75% of what they would have used on traditional ads. AI-generated ads can analyse large data sets quickly, making is less expensive.

Speed: Automated content creation enables fast execution.

The results exceeded all expectations:

—29% more reach

—75% cheaper than traditional ads

—46% more engagement from millennials

So, Instead of traditional video ads, the campaign used:

High-quality brand images.

AI-generated voice overs for branding messages.

This meant one thing,

With AI, they could create polished Connected TV (CTV) ads, quickly and affordably.

These ads brought the production cost to almost zero.

And used even less resources.