Thank you! :-)

Ritchie Bros. has said Rouse's benchmarking is calculated in compliance with regulatory guidelines, and didn't comment for this article. 6/6

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Don't take my word for it: rental firm execs say Rouse’s analytics have transformed the way they do business. When analysts ask why they're sure post-inflation high prices will persist, CEOs often point to Rouse.

For industry "discipline," Rouse is "invaluable," one said. 5/6

Similarities include:
- a standardized mix of internal pricing, output and inventory data
- customized analyses of local markets
- sales consultants who help customers interpret reports
- exclusive access for members who share their sales data and not downstream customers. 4/6

Take Agri Stats, for example. When the DOJ sued Agri Stats for allegedly helping meat processors collude on pricing, the agency highlighted several aspects of Agri Stats' benchmarking that appear to match Rouse's "rental insights" reports. 3/6

www.justice.gov/opa/pr/justi...

Why? Rouse's benchmarking reports resemble those of firms that have faced lawsuits from antitrust enforcers, according to public statements by executives, marketing docs and interviews with former employees. 2/6

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