Better moderation and blocking. Links in posts aren't throttled

8/x - Ecomm SEO - Why no jewelry store orders?

How is your site doing?

If you have questions or want to chat about your site, let me know!

Would you like to find out why you're not getting the orders or phone calls you need?

The data will tell your story and we can find out together.

7/x - Ecomm SEO - Why no jewelry store orders?

Let's go further....

If your site is getting no traffic, I already know you need more:

- strategy
- backlinks
- content
- internal linking

Your budget is limited.

So you need to be smart and strategic.

Or that money files away for ?? purpose.

6/x - Ecomm SEO - Why no jewelry store orders?

We have a nice todo list already.

And it's based entirely on the story in the data.

1. Update Product Pages
- Add keywords to the URLs
- Rename the Product Titles
- Rewrite Product Descriptions

5/x - Ecomm SEO - Why no jewelry store orders?

We want low competition but high search volume.

Here's what I found out. Notice they are slightly different:

𝘽𝙧𝙖𝙘𝙚𝙡𝙚𝙩𝙨: beaded gemstone bracelets
𝙉𝙚𝙘𝙠𝙡𝙖𝙘𝙚𝙨: handmade gemstone necklaces
𝙀𝙖𝙧𝙧𝙞𝙣𝙜𝙨: custom gemstone earrings

4/x - Ecomm SEO - Why no jewelry store orders?

3rd thing: 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀. Pick good keywords for each product page

Which kw should we pick? Remember only 1 keyphrase per product or per page.

The data will tell us. I make this decision based on the competition level and search volume. Cont,

3/x - Ecomm SEO - Why no jewelry store orders?

2nd thing: 𝗨𝗥𝗟𝘀 𝗮𝗻𝗱 𝗺𝗲𝘁𝗮 𝗹𝗶𝗸𝗲 𝗽𝗮𝗴𝗲 𝘁𝗶𝘁𝗹𝗲𝘀

The main issue is that the product page title and URL have the gemstone, but not the word "bracelet".

Result? Ranking for gemstones, not bracelets

This comes up a lot.

2/x - Ecomm SEO - Why no jewelry store orders?
First thing: 𝗜𝗻𝗱𝗲𝘅𝗶𝗻𝗴
Turns out they have 244 products but only about 23% are indexed. That's 170 pages - mostly products - not indexed.

When we know what's wrong then we can start making progress

We find out the budget

We find out any other priorities

Those answers tell us which things to do first to get the most benefit for the budget

Agreed. It's ansel-esque. Nice work!

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How exciting. Congrats! 🎉

Wow, what a capture. I love this 🤩.