Rule29
@rule29.bsky.social
Branding Agency Specializing in Strategy, Design, and Making Creative Matter® in Print, Packaging, Web, Digital, Enviro, Video & Motion #DesignForGood #BCorp
Meet Edgar Tsuge, the creative wave maker behind some of our most intentional design work.
Fueled by surf, coffee, and curiosity, he blends SoCal energy with strategy to make creativity matter.
Learn More→https://www.rule29.com/team/edgar-tsuge
#TeamSpotlight #MakingCreativeMatter
Fueled by surf, coffee, and curiosity, he blends SoCal energy with strategy to make creativity matter.
Learn More→https://www.rule29.com/team/edgar-tsuge
#TeamSpotlight #MakingCreativeMatter
November 13, 2025 at 5:11 PM
Meet Edgar Tsuge, the creative wave maker behind some of our most intentional design work.
Fueled by surf, coffee, and curiosity, he blends SoCal energy with strategy to make creativity matter.
Learn More→https://www.rule29.com/team/edgar-tsuge
#TeamSpotlight #MakingCreativeMatter
Fueled by surf, coffee, and curiosity, he blends SoCal energy with strategy to make creativity matter.
Learn More→https://www.rule29.com/team/edgar-tsuge
#TeamSpotlight #MakingCreativeMatter
Story isn’t fluff. It’s strategy.
Purpose-led brands grow faster, keep teams longer, and earn more trust.
How to put it to work: audit your story, align culture, show it in the experience.
Read → www.linkedin.com/pulse/when-p...
#MakingCreativeMatter #PurposeDrivenWork #ONPurpose
Purpose-led brands grow faster, keep teams longer, and earn more trust.
How to put it to work: audit your story, align culture, show it in the experience.
Read → www.linkedin.com/pulse/when-p...
#MakingCreativeMatter #PurposeDrivenWork #ONPurpose
November 11, 2025 at 10:32 PM
Story isn’t fluff. It’s strategy.
Purpose-led brands grow faster, keep teams longer, and earn more trust.
How to put it to work: audit your story, align culture, show it in the experience.
Read → www.linkedin.com/pulse/when-p...
#MakingCreativeMatter #PurposeDrivenWork #ONPurpose
Purpose-led brands grow faster, keep teams longer, and earn more trust.
How to put it to work: audit your story, align culture, show it in the experience.
Read → www.linkedin.com/pulse/when-p...
#MakingCreativeMatter #PurposeDrivenWork #ONPurpose
What if your next innovation came from learning to see what others miss?
Artist + designer Brian Singer on curiosity, courage, and the business of observation.
🎧 www.rule29.com/stories/the-...
#Leadership #DesignOfPodcast #Innovation
Artist + designer Brian Singer on curiosity, courage, and the business of observation.
🎧 www.rule29.com/stories/the-...
#Leadership #DesignOfPodcast #Innovation
November 7, 2025 at 5:10 PM
What if your next innovation came from learning to see what others miss?
Artist + designer Brian Singer on curiosity, courage, and the business of observation.
🎧 www.rule29.com/stories/the-...
#Leadership #DesignOfPodcast #Innovation
Artist + designer Brian Singer on curiosity, courage, and the business of observation.
🎧 www.rule29.com/stories/the-...
#Leadership #DesignOfPodcast #Innovation
We’re now part of PRINTCast, PRINT Magazine’s curated collection of podcasts exploring design, creativity, & culture.
Each show on PRINTCast celebrates the voices shaping how we see, feel, and make. We’re honored to be included!
🎧 Listen to Design Of on PRINTCast: www.printmag.com/categories/p...
Each show on PRINTCast celebrates the voices shaping how we see, feel, and make. We’re honored to be included!
🎧 Listen to Design Of on PRINTCast: www.printmag.com/categories/p...
October 28, 2025 at 2:29 PM
We’re now part of PRINTCast, PRINT Magazine’s curated collection of podcasts exploring design, creativity, & culture.
Each show on PRINTCast celebrates the voices shaping how we see, feel, and make. We’re honored to be included!
🎧 Listen to Design Of on PRINTCast: www.printmag.com/categories/p...
Each show on PRINTCast celebrates the voices shaping how we see, feel, and make. We’re honored to be included!
🎧 Listen to Design Of on PRINTCast: www.printmag.com/categories/p...
Honored to be recognized in the Web Excellence Awards for our work on the Efficient Capital website (Financial Services).
This project was about clarity, speed, and trust, helping advisors & investors navigate complex strategies with confidence.
👉 we-awards.com/winner/effic...
#WebExcellenceAwards
This project was about clarity, speed, and trust, helping advisors & investors navigate complex strategies with confidence.
👉 we-awards.com/winner/effic...
#WebExcellenceAwards
October 23, 2025 at 11:08 PM
Honored to be recognized in the Web Excellence Awards for our work on the Efficient Capital website (Financial Services).
This project was about clarity, speed, and trust, helping advisors & investors navigate complex strategies with confidence.
👉 we-awards.com/winner/effic...
#WebExcellenceAwards
This project was about clarity, speed, and trust, helping advisors & investors navigate complex strategies with confidence.
👉 we-awards.com/winner/effic...
#WebExcellenceAwards
After six gatherings, At The Table keeps showing why honest spaces matter.
No agenda. Just people showing up as they are.
What surfaced at Reservation 6: courage, empathy, presence—and the reminder that understanding others helps us love better. www.atthetable.is
#AtTheTable #Community #ONPurpose
No agenda. Just people showing up as they are.
What surfaced at Reservation 6: courage, empathy, presence—and the reminder that understanding others helps us love better. www.atthetable.is
#AtTheTable #Community #ONPurpose
October 21, 2025 at 8:25 PM
After six gatherings, At The Table keeps showing why honest spaces matter.
No agenda. Just people showing up as they are.
What surfaced at Reservation 6: courage, empathy, presence—and the reminder that understanding others helps us love better. www.atthetable.is
#AtTheTable #Community #ONPurpose
No agenda. Just people showing up as they are.
What surfaced at Reservation 6: courage, empathy, presence—and the reminder that understanding others helps us love better. www.atthetable.is
#AtTheTable #Community #ONPurpose
Most teams know AI matters. Few know where to start.
At #ChippCon, @Rule29 will share how AI can capture what your team knows, automate what slows you down, and keep creativity human.
🎟 Oct 30, Greenville, SC → chipp.ai/chippcon-sc
#AIforBusiness #AgencyInnovation
At #ChippCon, @Rule29 will share how AI can capture what your team knows, automate what slows you down, and keep creativity human.
🎟 Oct 30, Greenville, SC → chipp.ai/chippcon-sc
#AIforBusiness #AgencyInnovation
October 16, 2025 at 10:17 PM
Most teams know AI matters. Few know where to start.
At #ChippCon, @Rule29 will share how AI can capture what your team knows, automate what slows you down, and keep creativity human.
🎟 Oct 30, Greenville, SC → chipp.ai/chippcon-sc
#AIforBusiness #AgencyInnovation
At #ChippCon, @Rule29 will share how AI can capture what your team knows, automate what slows you down, and keep creativity human.
🎟 Oct 30, Greenville, SC → chipp.ai/chippcon-sc
#AIforBusiness #AgencyInnovation
Honored to help Illinois Wesleyan launch the Football Legacy Group brand—designed to honor tradition + fuel the future. Even better, we got to collaborate with @vonglitschka. Legacy starts with a strong identity.
#MakingCreativeMatter #IWU #BrandDesign
#MakingCreativeMatter #IWU #BrandDesign
October 14, 2025 at 5:44 PM
Honored to help Illinois Wesleyan launch the Football Legacy Group brand—designed to honor tradition + fuel the future. Even better, we got to collaborate with @vonglitschka. Legacy starts with a strong identity.
#MakingCreativeMatter #IWU #BrandDesign
#MakingCreativeMatter #IWU #BrandDesign
Exclusivity isn’t just design. It’s the experience.
Raffles Refer 1 Elite delivered it all:
+ Prestige identity
+ Magnetic box with ceremony in every open
+ Heavyweight card
+ NFC black-metal invite unlocking a personal video
Imagine this for your brand. Let’s talk.
Raffles Refer 1 Elite delivered it all:
+ Prestige identity
+ Magnetic box with ceremony in every open
+ Heavyweight card
+ NFC black-metal invite unlocking a personal video
Imagine this for your brand. Let’s talk.
October 13, 2025 at 1:16 AM
Exclusivity isn’t just design. It’s the experience.
Raffles Refer 1 Elite delivered it all:
+ Prestige identity
+ Magnetic box with ceremony in every open
+ Heavyweight card
+ NFC black-metal invite unlocking a personal video
Imagine this for your brand. Let’s talk.
Raffles Refer 1 Elite delivered it all:
+ Prestige identity
+ Magnetic box with ceremony in every open
+ Heavyweight card
+ NFC black-metal invite unlocking a personal video
Imagine this for your brand. Let’s talk.
From side hustle to Bulls stadium.
Designer and muralist Alyssa Low shares how she grew a creative business, without leaving her day job.
🎧 The Design Of Bold Joy
A story about art, identity, and momentum:
www.rule29.com/stories/the-...
#DesignOfPodcast #CreativeBusiness #Murals #Chicago
Designer and muralist Alyssa Low shares how she grew a creative business, without leaving her day job.
🎧 The Design Of Bold Joy
A story about art, identity, and momentum:
www.rule29.com/stories/the-...
#DesignOfPodcast #CreativeBusiness #Murals #Chicago
October 7, 2025 at 8:36 PM
From side hustle to Bulls stadium.
Designer and muralist Alyssa Low shares how she grew a creative business, without leaving her day job.
🎧 The Design Of Bold Joy
A story about art, identity, and momentum:
www.rule29.com/stories/the-...
#DesignOfPodcast #CreativeBusiness #Murals #Chicago
Designer and muralist Alyssa Low shares how she grew a creative business, without leaving her day job.
🎧 The Design Of Bold Joy
A story about art, identity, and momentum:
www.rule29.com/stories/the-...
#DesignOfPodcast #CreativeBusiness #Murals #Chicago
The new campaign looks great. The site launch feels big. But then… silence.
The problem usually isn’t the creative. It’s the clarity.
The 4Ps of Brand™ help align purpose, promise, perceptions, and personality so your story sticks.
👉 www.rule29.com/stories/the-...
#BrandClarity #MarketingStrategy
The problem usually isn’t the creative. It’s the clarity.
The 4Ps of Brand™ help align purpose, promise, perceptions, and personality so your story sticks.
👉 www.rule29.com/stories/the-...
#BrandClarity #MarketingStrategy
October 2, 2025 at 2:23 PM
The new campaign looks great. The site launch feels big. But then… silence.
The problem usually isn’t the creative. It’s the clarity.
The 4Ps of Brand™ help align purpose, promise, perceptions, and personality so your story sticks.
👉 www.rule29.com/stories/the-...
#BrandClarity #MarketingStrategy
The problem usually isn’t the creative. It’s the clarity.
The 4Ps of Brand™ help align purpose, promise, perceptions, and personality so your story sticks.
👉 www.rule29.com/stories/the-...
#BrandClarity #MarketingStrategy
At #PaperSpecsLive 2025, we shared The Simply Bourbon book, our collab with ONeilPrinting + Willett Distillery. We also crafted a custom bourbon box with O’Neil & Printing Solutions. Big thanks to PaperSpecs for creating an event that shows why print still inspires. Print is a story you can hold.
September 29, 2025 at 10:50 PM
At #PaperSpecsLive 2025, we shared The Simply Bourbon book, our collab with ONeilPrinting + Willett Distillery. We also crafted a custom bourbon box with O’Neil & Printing Solutions. Big thanks to PaperSpecs for creating an event that shows why print still inspires. Print is a story you can hold.
Some nights remind you why gathering matters.
At The Table | Res 5, what showed up was real:
– A dad’s ritual: “Are you guys good?”
– The weight of menopause
– The invisible work of leadership
– Gratitude as a reset
“Do well. Do good.” – Minor Myers Jr.
👉http://atthetable.is
At The Table | Res 5, what showed up was real:
– A dad’s ritual: “Are you guys good?”
– The weight of menopause
– The invisible work of leadership
– Gratitude as a reset
“Do well. Do good.” – Minor Myers Jr.
👉http://atthetable.is
September 16, 2025 at 10:58 PM
Some nights remind you why gathering matters.
At The Table | Res 5, what showed up was real:
– A dad’s ritual: “Are you guys good?”
– The weight of menopause
– The invisible work of leadership
– Gratitude as a reset
“Do well. Do good.” – Minor Myers Jr.
👉http://atthetable.is
At The Table | Res 5, what showed up was real:
– A dad’s ritual: “Are you guys good?”
– The weight of menopause
– The invisible work of leadership
– Gratitude as a reset
“Do well. Do good.” – Minor Myers Jr.
👉http://atthetable.is
What makes a brand truly stick?
Not a logo. Not a tagline. Clarity.
When leaders know who they are, why they exist, what they promise, and how they’re perceived—brands align, teams move, and trust grows.
We love leading 4Ps of Brand™ sessions. Ready to see how it works?
#BrandStrategy #4PsOfBrand
Not a logo. Not a tagline. Clarity.
When leaders know who they are, why they exist, what they promise, and how they’re perceived—brands align, teams move, and trust grows.
We love leading 4Ps of Brand™ sessions. Ready to see how it works?
#BrandStrategy #4PsOfBrand
September 9, 2025 at 2:38 PM
What makes a brand truly stick?
Not a logo. Not a tagline. Clarity.
When leaders know who they are, why they exist, what they promise, and how they’re perceived—brands align, teams move, and trust grows.
We love leading 4Ps of Brand™ sessions. Ready to see how it works?
#BrandStrategy #4PsOfBrand
Not a logo. Not a tagline. Clarity.
When leaders know who they are, why they exist, what they promise, and how they’re perceived—brands align, teams move, and trust grows.
We love leading 4Ps of Brand™ sessions. Ready to see how it works?
#BrandStrategy #4PsOfBrand
Print isn’t dead. It’s powerful.
📈 One of our recent holiday campaigns saw 30%+ higher engagement.
📈 Direct mail = 5–9x higher response than email.
📈 Print + digital = 118% lift in engagement.
Great brands show up in your hands, not just on a screen.
📈 One of our recent holiday campaigns saw 30%+ higher engagement.
📈 Direct mail = 5–9x higher response than email.
📈 Print + digital = 118% lift in engagement.
Great brands show up in your hands, not just on a screen.
September 2, 2025 at 11:02 PM
Print isn’t dead. It’s powerful.
📈 One of our recent holiday campaigns saw 30%+ higher engagement.
📈 Direct mail = 5–9x higher response than email.
📈 Print + digital = 118% lift in engagement.
Great brands show up in your hands, not just on a screen.
📈 One of our recent holiday campaigns saw 30%+ higher engagement.
📈 Direct mail = 5–9x higher response than email.
📈 Print + digital = 118% lift in engagement.
Great brands show up in your hands, not just on a screen.
For Internet Society’s IGF report, we created several illustrations with Savannah Glitschka. Here’s one we also animated, proof that great design can flex across print, digital, and social.
#MakingCreativeMatter #BrandStrategy #DesignForImpact #Storytelling #DigitalDesign #Animation
#MakingCreativeMatter #BrandStrategy #DesignForImpact #Storytelling #DigitalDesign #Animation
August 26, 2025 at 7:46 PM
For Internet Society’s IGF report, we created several illustrations with Savannah Glitschka. Here’s one we also animated, proof that great design can flex across print, digital, and social.
#MakingCreativeMatter #BrandStrategy #DesignForImpact #Storytelling #DigitalDesign #Animation
#MakingCreativeMatter #BrandStrategy #DesignForImpact #Storytelling #DigitalDesign #Animation
Downturns aren’t just survival—they’re a chance to redesign growth. Doug Powell on why design-led leaders define what’s next. 🎧 www.rule29.com/stories/the-...
#DesignOfPodcast #Leadership #Innovation #DesignThinking #BusinessGrowth
August 21, 2025 at 8:10 PM
Downturns aren’t just survival—they’re a chance to redesign growth. Doug Powell on why design-led leaders define what’s next. 🎧 www.rule29.com/stories/the-...
#DesignOfPodcast #Leadership #Innovation #DesignThinking #BusinessGrowth
Turns out, bold ideas still look better on paper.
Sept 18 → #PaperSpecsLIVE in SF
Justin Ahrens of
@Rule29
and
@ONeilPrinting
shares how a collab project became a cheer-worthy print piece
+Bold samples
+Hische, Frazier, Shaw, Lenz
paperspecs.com/live-justin
Sponsor
@ONeilPrinting
Sept 18 → #PaperSpecsLIVE in SF
Justin Ahrens of
@Rule29
and
@ONeilPrinting
shares how a collab project became a cheer-worthy print piece
+Bold samples
+Hische, Frazier, Shaw, Lenz
paperspecs.com/live-justin
Sponsor
@ONeilPrinting
August 12, 2025 at 4:13 PM
Turns out, bold ideas still look better on paper.
Sept 18 → #PaperSpecsLIVE in SF
Justin Ahrens of
@Rule29
and
@ONeilPrinting
shares how a collab project became a cheer-worthy print piece
+Bold samples
+Hische, Frazier, Shaw, Lenz
paperspecs.com/live-justin
Sponsor
@ONeilPrinting
Sept 18 → #PaperSpecsLIVE in SF
Justin Ahrens of
@Rule29
and
@ONeilPrinting
shares how a collab project became a cheer-worthy print piece
+Bold samples
+Hische, Frazier, Shaw, Lenz
paperspecs.com/live-justin
Sponsor
@ONeilPrinting
Not all AI is created equal. At Rule29, we use Human-Centered AI to help organizations find clarity, spark ideas, and move forward, with people always at the core.
Curious how tech and empathy can work together? Read our latest article : www.rule29.com/stories/how-...
#AI #Leadership #Branding
Curious how tech and empathy can work together? Read our latest article : www.rule29.com/stories/how-...
#AI #Leadership #Branding
July 24, 2025 at 4:52 PM
Not all AI is created equal. At Rule29, we use Human-Centered AI to help organizations find clarity, spark ideas, and move forward, with people always at the core.
Curious how tech and empathy can work together? Read our latest article : www.rule29.com/stories/how-...
#AI #Leadership #Branding
Curious how tech and empathy can work together? Read our latest article : www.rule29.com/stories/how-...
#AI #Leadership #Branding
Join @ONeilPrinting (sponsor) + @JustinAhrens of @Rule29 at #PaperSpecsLIVE Sept 18 in SF!
Hear from top voices in design + print on how creativity, strategy, and purpose make lasting impact.
🎟 Early bird ends July 31 → www.paperspecs.com/live-justin
#makingcreativematter
Hear from top voices in design + print on how creativity, strategy, and purpose make lasting impact.
🎟 Early bird ends July 31 → www.paperspecs.com/live-justin
#makingcreativematter
July 22, 2025 at 4:00 PM
Join @ONeilPrinting (sponsor) + @JustinAhrens of @Rule29 at #PaperSpecsLIVE Sept 18 in SF!
Hear from top voices in design + print on how creativity, strategy, and purpose make lasting impact.
🎟 Early bird ends July 31 → www.paperspecs.com/live-justin
#makingcreativematter
Hear from top voices in design + print on how creativity, strategy, and purpose make lasting impact.
🎟 Early bird ends July 31 → www.paperspecs.com/live-justin
#makingcreativematter
At The Table | Reservation 3
Grief. Creativity. Identity.
We shared honestly, & even had a surprise visit from the fire dept.
“Grief + gratitude can live in the same room.”
“Your win amplifies mine.”
Know someone who should join a future one? www.atthetable.is
#AtTheTable
Grief. Creativity. Identity.
We shared honestly, & even had a surprise visit from the fire dept.
“Grief + gratitude can live in the same room.”
“Your win amplifies mine.”
Know someone who should join a future one? www.atthetable.is
#AtTheTable
July 15, 2025 at 7:52 PM
At The Table | Reservation 3
Grief. Creativity. Identity.
We shared honestly, & even had a surprise visit from the fire dept.
“Grief + gratitude can live in the same room.”
“Your win amplifies mine.”
Know someone who should join a future one? www.atthetable.is
#AtTheTable
Grief. Creativity. Identity.
We shared honestly, & even had a surprise visit from the fire dept.
“Grief + gratitude can live in the same room.”
“Your win amplifies mine.”
Know someone who should join a future one? www.atthetable.is
#AtTheTable
Grateful to see positive feedback from the founder, CEO, and ICANN staff on our latest work for Internet Society. Recognition is always appreciated, but what matters most is helping our clients create real impact with their brand.
Let’s build something meaningful together!
#MakingCreativeMatter
Let’s build something meaningful together!
#MakingCreativeMatter
July 11, 2025 at 2:43 AM
Grateful to see positive feedback from the founder, CEO, and ICANN staff on our latest work for Internet Society. Recognition is always appreciated, but what matters most is helping our clients create real impact with their brand.
Let’s build something meaningful together!
#MakingCreativeMatter
Let’s build something meaningful together!
#MakingCreativeMatter
The new efficient.com is live! Built to match the clarity & confidence Efficient Capital brings to managed futures.
+ Faster
+ Smarter
+ Built on Storyblok
+ Designed to perform
Let’s work together to make your brand matter.
#WebDesign #Storyblok #FinancialMarketing
+ Faster
+ Smarter
+ Built on Storyblok
+ Designed to perform
Let’s work together to make your brand matter.
#WebDesign #Storyblok #FinancialMarketing
July 2, 2025 at 3:18 PM
The new efficient.com is live! Built to match the clarity & confidence Efficient Capital brings to managed futures.
+ Faster
+ Smarter
+ Built on Storyblok
+ Designed to perform
Let’s work together to make your brand matter.
#WebDesign #Storyblok #FinancialMarketing
+ Faster
+ Smarter
+ Built on Storyblok
+ Designed to perform
Let’s work together to make your brand matter.
#WebDesign #Storyblok #FinancialMarketing
🎥 Rule29 had a blast bringing Holy Post’s brand to life with a sonic logo and motion video guidelines! Every frame and note now invites viewers into their mission of hopeful wisdom and courageous curiosity. Let’s make your brand’s story sing next.
#VideoBranding #SonicLogo
#VideoBranding #SonicLogo
June 24, 2025 at 2:13 PM
🎥 Rule29 had a blast bringing Holy Post’s brand to life with a sonic logo and motion video guidelines! Every frame and note now invites viewers into their mission of hopeful wisdom and courageous curiosity. Let’s make your brand’s story sing next.
#VideoBranding #SonicLogo
#VideoBranding #SonicLogo
🎧 What if uncertainty is where the real work begins?
In this powerful episode of Design Of, artist + storyteller Jerry Takigawa explores legacy, silence, resilience, and the courage to reframe.
Listen now: rule29.com/stories/the-...
#Leadership #Storytelling #DesignOf #Legacy #Creativity
In this powerful episode of Design Of, artist + storyteller Jerry Takigawa explores legacy, silence, resilience, and the courage to reframe.
Listen now: rule29.com/stories/the-...
#Leadership #Storytelling #DesignOf #Legacy #Creativity
June 19, 2025 at 10:16 PM
🎧 What if uncertainty is where the real work begins?
In this powerful episode of Design Of, artist + storyteller Jerry Takigawa explores legacy, silence, resilience, and the courage to reframe.
Listen now: rule29.com/stories/the-...
#Leadership #Storytelling #DesignOf #Legacy #Creativity
In this powerful episode of Design Of, artist + storyteller Jerry Takigawa explores legacy, silence, resilience, and the courage to reframe.
Listen now: rule29.com/stories/the-...
#Leadership #Storytelling #DesignOf #Legacy #Creativity