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rule29.bsky.social
Rule29
@rule29.bsky.social
Branding Agency Specializing in Strategy, Design, and Making Creative Matter® in Print, Packaging, Web, Digital, Enviro, Video & Motion #DesignForGood #BCorp
Meet Edgar Tsuge, the creative wave maker behind some of our most intentional design work.
Fueled by surf, coffee, and curiosity, he blends SoCal energy with strategy to make creativity matter.
Learn More→https://www.rule29.com/team/edgar-tsuge
#TeamSpotlight #MakingCreativeMatter
November 13, 2025 at 5:11 PM
Story isn’t fluff. It’s strategy.

Purpose-led brands grow faster, keep teams longer, and earn more trust.

How to put it to work: audit your story, align culture, show it in the experience.

Read → www.linkedin.com/pulse/when-p...

#MakingCreativeMatter #PurposeDrivenWork #ONPurpose
November 11, 2025 at 10:32 PM
What if your next innovation came from learning to see what others miss?
Artist + designer Brian Singer on curiosity, courage, and the business of observation.
🎧 www.rule29.com/stories/the-...
#Leadership #DesignOfPodcast #Innovation
November 7, 2025 at 5:10 PM
For a special #Halloween treat - listen to the master of costume and rock - Alice Cooper on Design Of Podcast: www.rule29.com/stories/alic...
Rule29 | The Design Of a Rock and Roll Legend: Meet Alice Cooper
Alice Cooper is one of the most recognizable and iconic musicians of all time. As the Godfather of Shock Rock, Alice continues to break new ground in creating an unforgettable show experience for audi...
www.rule29.com
October 31, 2025 at 8:54 PM
We’re now part of PRINTCast, PRINT Magazine’s curated collection of podcasts exploring design, creativity, & culture.

Each show on PRINTCast celebrates the voices shaping how we see, feel, and make. We’re honored to be included!

🎧 Listen to Design Of on PRINTCast: www.printmag.com/categories/p...
October 28, 2025 at 2:29 PM
Honored to be recognized in the Web Excellence Awards for our work on the Efficient Capital website (Financial Services).
This project was about clarity, speed, and trust, helping advisors & investors navigate complex strategies with confidence.
👉 we-awards.com/winner/effic...
#WebExcellenceAwards
October 23, 2025 at 11:08 PM
After six gatherings, At The Table keeps showing why honest spaces matter.
No agenda. Just people showing up as they are.
What surfaced at Reservation 6: courage, empathy, presence—and the reminder that understanding others helps us love better.
www.atthetable.is
#AtTheTable #Community #ONPurpose
October 21, 2025 at 8:25 PM
Most teams know AI matters. Few know where to start.

At #ChippCon, @Rule29 will share how AI can capture what your team knows, automate what slows you down, and keep creativity human.

🎟 Oct 30, Greenville, SC → chipp.ai/chippcon-sc

#AIforBusiness #AgencyInnovation
October 16, 2025 at 10:17 PM
Honored to help Illinois Wesleyan launch the Football Legacy Group brand—designed to honor tradition + fuel the future. Even better, we got to collaborate with @vonglitschka. Legacy starts with a strong identity.
#MakingCreativeMatter #IWU #BrandDesign
October 14, 2025 at 5:44 PM
Exclusivity isn’t just design. It’s the experience.

Raffles Refer 1 Elite delivered it all:

+ Prestige identity
+ Magnetic box with ceremony in every open
+ Heavyweight card
+ NFC black-metal invite unlocking a personal video

Imagine this for your brand. Let’s talk.
October 13, 2025 at 1:16 AM
From side hustle to Bulls stadium.
Designer and muralist Alyssa Low shares how she grew a creative business, without leaving her day job.
🎧 The Design Of Bold Joy
A story about art, identity, and momentum:
www.rule29.com/stories/the-...
#DesignOfPodcast #CreativeBusiness #Murals #Chicago
October 7, 2025 at 8:36 PM
The new campaign looks great. The site launch feels big. But then… silence.
The problem usually isn’t the creative. It’s the clarity.
The 4Ps of Brand™ help align purpose, promise, perceptions, and personality so your story sticks.
👉 www.rule29.com/stories/the-...
#BrandClarity #MarketingStrategy
October 2, 2025 at 2:23 PM
At #PaperSpecsLive 2025, we shared The Simply Bourbon book, our collab with ONeilPrinting + Willett Distillery. We also crafted a custom bourbon box with O’Neil & Printing Solutions. Big thanks to PaperSpecs for creating an event that shows why print still inspires. Print is a story you can hold.
September 29, 2025 at 10:50 PM
Don’t miss one of our favorite humans and maker of incredible music @sleepingatlast 👉 www.rule29.com/stories/the-...
Rule29 | The Design Of a Brand With Heart: Meet Ryan O'Neal of Sleeping At Last
Ryan O’Neal, the musician behind Sleeping At Last, shares how he builds emotionally rich soundscapes through projects like Atlas, exploring themes of space, atoms, and the human experience—offering po...
www.rule29.com
September 28, 2025 at 4:19 AM
SEO isn’t enough.
– ADA compliance makes your site accessible + trusted.
– AIO makes your content show up in AI-driven search.
Together, they make your brand future-ready.
Full post → www.rule29.com/stories/beyo...

#Accessibility #AI #SEO #Leadership #AIO #ONPurpose
Rule29 | Beyond SEO: Are You Thinking About ADA Compliance and AIO?
Most leaders know they need to think about SEO. But are you also thinking about ADA compliance and AIO (Artificial Intelligence Optimization)?
www.rule29.com
September 18, 2025 at 2:49 PM
Some nights remind you why gathering matters.
At The Table | Res 5, what showed up was real:
– A dad’s ritual: “Are you guys good?”
– The weight of menopause
– The invisible work of leadership
– Gratitude as a reset
“Do well. Do good.” – Minor Myers Jr.
👉http://atthetable.is
September 16, 2025 at 10:58 PM
What makes a brand truly stick?
Not a logo. Not a tagline. Clarity.

When leaders know who they are, why they exist, what they promise, and how they’re perceived—brands align, teams move, and trust grows.

We love leading 4Ps of Brand™ sessions. Ready to see how it works?

#BrandStrategy #4PsOfBrand
September 9, 2025 at 2:38 PM
Where does your brand show up?

 ✔️ Social
 ✔️ Sound
 ✔️ Space
 ✔️ Gear
 ✔️ Events
 ✔️ Direct mail
 ✔️ Accessibility
 ✔️ Digital systems
The real question: have you thought about how these work together?

Full post → www.rule29.com/stories/reme...
Rule29 | Remember: Your Brand Lives Everywhere
Your Brand Is Bigger Than You Think A brand used to live on a business card, a brochure, maybe a trade show booth.
www.rule29.com
September 4, 2025 at 11:12 PM
Print isn’t dead. It’s powerful.
📈 One of our recent holiday campaigns saw 30%+ higher engagement.
📈 Direct mail = 5–9x higher response than email.
📈 Print + digital = 118% lift in engagement.
Great brands show up in your hands, not just on a screen.
September 2, 2025 at 11:02 PM
For Internet Society’s IGF report, we created several illustrations with Savannah Glitschka. Here’s one we also animated, proof that great design can flex across print, digital, and social.

#MakingCreativeMatter #BrandStrategy #DesignForImpact #Storytelling #DigitalDesign #Animation
August 26, 2025 at 7:46 PM
Downturns aren’t just survival—they’re a chance to redesign growth. Doug Powell on why design-led leaders define what’s next. 🎧 www.rule29.com/stories/the-...

#DesignOfPodcast #Leadership #Innovation #DesignThinking #BusinessGrowth
August 21, 2025 at 8:10 PM
What if the conversations you’re not having are the ones that could change everything?
Res 4 of At The Table:
 • Transitions as realignment
 • Parenting, grit & legacy
“Discipline is important, but so is showing up.”
“My value isn’t what I built,  it’s who I’m becoming.”
Res ➡️ www.atthetable.is
At The Table
At the Table is a private gathering for creative leaders, business executives, entrepreneurs, and changemakers hosted by Justin Ahrens and Brian MacDonald.
www.atthetable.is
August 19, 2025 at 8:36 PM
Not sure if your brand is helping or holding you back?
We built a quick AI-powered tool to help:
🎯 The Brand Clarity Check-Up by Rule29.
Built on 25+ years of experience + our 4Ps of Brand™.
Start here → torebrandornottorebrand-10011348.chipp.ai
#branding #marketing #leadership
To Rebrand or Not to Rebrand
Click the prompts below or type a message to begin the chat about your brand
torebrandornottorebrand-10011348.chipp.ai
August 14, 2025 at 3:02 PM
Turns out, bold ideas still look better on paper.
Sept 18 → #PaperSpecsLIVE in SF
Justin Ahrens of
@Rule29
and
@ONeilPrinting
shares how a collab project became a cheer-worthy print piece
+Bold samples
+Hische, Frazier, Shaw, Lenz
paperspecs.com/live-justin
Sponsor
@ONeilPrinting
August 12, 2025 at 4:13 PM
This is where brand experience is headed: emotional, participatory, human.

My friend David Wallace Haskins is featured in Dancing the Algorithm at the new Doris Duke Theatre—now the world’s most tech-forward stage.

📖 bit.ly/3W4mMUN
🎥 bit.ly/3W1fyHh

#ArtAndTech #ExperienceDesign
bit.ly
July 28, 2025 at 12:46 AM