I'm 12K words into a book that encapsulates how B2B brands can build a marketing and content engine that sustainably grows mindshare in a category and effectively captures demand in the market.

At my current rate of progress, the first draft will be done in a month or two.

A homemade Buena Vista Irish coffee that I’m currently enjoying with some Biscoff cookies.

🤤

Never forget

Frantically checking in with everyone I know back home to make sure they weren’t killed in a terrorist attack isn’t a good way to kick off the new year. 🥺🤞🏻

You might think that but when I’m in the room with marketers, executives, and investors, it’s resonated because it contrasts against “distribution.”

Also, very soon, I’m going to make sure it takes off (see attached).

So please don’t give up on “amplification” yet.

This is why I’m so adamant about treating content as a product.

Your post captures the greatest benefit of the product mindset: thinking about the JTBD an audience “hires” it to satisfy.

@jayacunzo.com has a philosophy he calls "cackles per minute" that dictates his content should evoke laughter at a cadence relevant to the duration of consumption.

This example in his newsletter today is the first of many.

"Spirited" could be a classic if it weren't limited to Apple TV.

This look done to y’all?

You should’ve seen his other post where he launched a ghostwriter biz and pivoted to … a content marketing agency.

The hubris was staggering.

I keep accidentally clicking the Ulysses app icon

Any Ulysses users here accidentally open the wrong app from time to time?

I've started hosting a small, intimate group call with marketers last week and have decided to give it a name.

One of the comments I received from last week was that it felt therapeutic. So "MKTG Therapy" it is!

If you want to join, let me know and I'll send you a special invite link.

In my attempt to replace Arc, I've tried Brave and realize that there's a tradeoff with a larger viewport.

Anytime I need to move the window, I struggle for a minute to find a part of the UI that allows me to click and drag.

I don’t know if anyone will see this but I’m going to open enrollment for my cohort-based course Content Reorientation.

You can join the waitlist and be one of the first to find out when you can grab one of the limited spots.

ontheneutralground.com/content-reor...

Today makes five years of daily meditation.