In B2B, people don’t buy logos - they buy trust. And that trust comes from personal branding.

🔗 Here’s why it matters (plus some practical tips) 👉 robescottmarketing.wordpress.com/2025/09/16/w...

Persona-driven marketing is broken.

We started with the right idea (understand your audience!)…
But somewhere along the way, we ended up writing for cardboard cut-outs with job titles.

📎 robescottmarketing.wordpress.com/2025/07/21/t...

Why does so much B2B content flop?
Not because it’s badly written - because it’s written without context.

📌 Wrong message, wrong person, wrong time = zero impact.

In my latest blog, I explain why context is everything in B2B.
And how you can start getting it right.

🧠 dub.sh/jxtbNBP

#B2BMarketing

The jargon, the buzzwords - your buyer’s heard it all before, and they’re not impressed.

I break down 5 B2B clichés that are making prospects glaze over 🫠 + how to rewrite them for actual impact.

💻 robescottmarketing.wordpress.com/2025/05/19/5...

#B2BMarketing #MessagingMatters #DeathToBuzzwords

“Driving digital transformation”?
“Scalable solutions”?

Yawn. 😴

I’ve rounded up 5 B2B marketing clichés that make buyers tune out - and how to stop sounding like every other vendor.

📖 robescottmarketing.wordpress.com/2025/05/19/5...

Lead generation is too often just a corporate way of saying:
“We don’t know how to build relationships.”

New blog on why volume-first marketing misses the point and what to focus on instead:

dub.sh/lazyleadgen

#b2b #marketing #thoughts

Good marketing is not just about what you say. It’s how you prove it, how you build trust, and how you reduce friction for the buyer.

I’ve shared 9 truths that have stood the test of time.

Practical, real-world, no gimmicks.

You can read more here: robescottmarketing.wordpress.com/2025/04/26/9...