Rob Escott Marketing
@robescottmarketing.bsky.social
✓ Digital Marketing in B2B Logistics
✓ SEO Growth Strategist
✓ Data-Driven Campaigns
✓ Copywriter With Character
✓ SEO Growth Strategist
✓ Data-Driven Campaigns
✓ Copywriter With Character
In B2B, people don’t buy logos - they buy trust. And that trust comes from personal branding.
🔗 Here’s why it matters (plus some practical tips) 👉 robescottmarketing.wordpress.com/2025/09/16/w...
🔗 Here’s why it matters (plus some practical tips) 👉 robescottmarketing.wordpress.com/2025/09/16/w...
September 16, 2025 at 9:55 PM
In B2B, people don’t buy logos - they buy trust. And that trust comes from personal branding.
🔗 Here’s why it matters (plus some practical tips) 👉 robescottmarketing.wordpress.com/2025/09/16/w...
🔗 Here’s why it matters (plus some practical tips) 👉 robescottmarketing.wordpress.com/2025/09/16/w...
Persona-driven marketing is broken.
We started with the right idea (understand your audience!)…
But somewhere along the way, we ended up writing for cardboard cut-outs with job titles.
📎 robescottmarketing.wordpress.com/2025/07/21/t...
We started with the right idea (understand your audience!)…
But somewhere along the way, we ended up writing for cardboard cut-outs with job titles.
📎 robescottmarketing.wordpress.com/2025/07/21/t...
July 23, 2025 at 8:17 AM
Persona-driven marketing is broken.
We started with the right idea (understand your audience!)…
But somewhere along the way, we ended up writing for cardboard cut-outs with job titles.
📎 robescottmarketing.wordpress.com/2025/07/21/t...
We started with the right idea (understand your audience!)…
But somewhere along the way, we ended up writing for cardboard cut-outs with job titles.
📎 robescottmarketing.wordpress.com/2025/07/21/t...
Why does so much B2B content flop?
Not because it’s badly written - because it’s written without context.
📌 Wrong message, wrong person, wrong time = zero impact.
In my latest blog, I explain why context is everything in B2B.
And how you can start getting it right.
🧠 dub.sh/jxtbNBP
#B2BMarketing
Not because it’s badly written - because it’s written without context.
📌 Wrong message, wrong person, wrong time = zero impact.
In my latest blog, I explain why context is everything in B2B.
And how you can start getting it right.
🧠 dub.sh/jxtbNBP
#B2BMarketing
July 20, 2025 at 11:43 PM
Why does so much B2B content flop?
Not because it’s badly written - because it’s written without context.
📌 Wrong message, wrong person, wrong time = zero impact.
In my latest blog, I explain why context is everything in B2B.
And how you can start getting it right.
🧠 dub.sh/jxtbNBP
#B2BMarketing
Not because it’s badly written - because it’s written without context.
📌 Wrong message, wrong person, wrong time = zero impact.
In my latest blog, I explain why context is everything in B2B.
And how you can start getting it right.
🧠 dub.sh/jxtbNBP
#B2BMarketing
What do you really think about ‘brand purpose’? Powerful or pointless?
July 17, 2025 at 5:26 PM
What do you really think about ‘brand purpose’? Powerful or pointless?
Should more B2B brands be taking creative risks? Or is there too much at stake?
July 8, 2025 at 5:25 PM
Should more B2B brands be taking creative risks? Or is there too much at stake?
What’s one marketing metric you never track - and why?
July 1, 2025 at 7:23 PM
What’s one marketing metric you never track - and why?
Would you ever run a B2B campaign with no CTA - just pure value? Why or why not?
June 23, 2025 at 12:02 PM
Would you ever run a B2B campaign with no CTA - just pure value? Why or why not?
Do you think social media is still a valuable channel for B2B marketing? Or is it just noise now?
June 21, 2025 at 10:08 AM
Do you think social media is still a valuable channel for B2B marketing? Or is it just noise now?
Is brand voice actually that important in B2B, or are we just overthinking it?
June 15, 2025 at 10:05 PM
Is brand voice actually that important in B2B, or are we just overthinking it?
What’s your take on AI-written content? Shortcut or shortcut to irrelevance?
June 9, 2025 at 3:51 PM
What’s your take on AI-written content? Shortcut or shortcut to irrelevance?
What’s one thing you’d change about how B2B marketing is done today?
June 8, 2025 at 9:24 AM
What’s one thing you’d change about how B2B marketing is done today?
What’s the worst piece of marketing advice you’ve ever been given?
June 6, 2025 at 3:50 PM
What’s the worst piece of marketing advice you’ve ever been given?
Ever notice how the more approval layers there are, the worse the copy gets? Good writing doesn’t survive too many cooks.
June 5, 2025 at 6:13 PM
Ever notice how the more approval layers there are, the worse the copy gets? Good writing doesn’t survive too many cooks.
When did B2B become allergic to emotion? Logic might justify the sale, but emotion gets it started.
June 4, 2025 at 3:00 PM
When did B2B become allergic to emotion? Logic might justify the sale, but emotion gets it started.
You don’t need more content. You need better judgement about what’s worth saying.
June 3, 2025 at 11:54 AM
You don’t need more content. You need better judgement about what’s worth saying.
Is content strategy dead? Or are we just drowning in templates and forgetting to say something original?
June 2, 2025 at 11:46 AM
Is content strategy dead? Or are we just drowning in templates and forgetting to say something original?
The jargon, the buzzwords - your buyer’s heard it all before, and they’re not impressed.
I break down 5 B2B clichés that are making prospects glaze over 🫠 + how to rewrite them for actual impact.
💻 robescottmarketing.wordpress.com/2025/05/19/5...
#B2BMarketing #MessagingMatters #DeathToBuzzwords
I break down 5 B2B clichés that are making prospects glaze over 🫠 + how to rewrite them for actual impact.
💻 robescottmarketing.wordpress.com/2025/05/19/5...
#B2BMarketing #MessagingMatters #DeathToBuzzwords
June 1, 2025 at 5:17 PM
The jargon, the buzzwords - your buyer’s heard it all before, and they’re not impressed.
I break down 5 B2B clichés that are making prospects glaze over 🫠 + how to rewrite them for actual impact.
💻 robescottmarketing.wordpress.com/2025/05/19/5...
#B2BMarketing #MessagingMatters #DeathToBuzzwords
I break down 5 B2B clichés that are making prospects glaze over 🫠 + how to rewrite them for actual impact.
💻 robescottmarketing.wordpress.com/2025/05/19/5...
#B2BMarketing #MessagingMatters #DeathToBuzzwords
We chase personalisation like it’s a holy grail. But does your buyer really want a “Hi {first name}” email, or just content that’s actually useful?
June 1, 2025 at 8:58 AM
We chase personalisation like it’s a holy grail. But does your buyer really want a “Hi {first name}” email, or just content that’s actually useful?
We chase personalisation like it’s a holy grail. But does your buyer really want a “Hi {first name}” email, or just content that’s actually useful?
June 1, 2025 at 8:57 AM
We chase personalisation like it’s a holy grail. But does your buyer really want a “Hi {first name}” email, or just content that’s actually useful?
“Driving digital transformation”?
“Scalable solutions”?
Yawn. 😴
I’ve rounded up 5 B2B marketing clichés that make buyers tune out - and how to stop sounding like every other vendor.
📖 robescottmarketing.wordpress.com/2025/05/19/5...
“Scalable solutions”?
Yawn. 😴
I’ve rounded up 5 B2B marketing clichés that make buyers tune out - and how to stop sounding like every other vendor.
📖 robescottmarketing.wordpress.com/2025/05/19/5...
May 30, 2025 at 12:29 PM
“Driving digital transformation”?
“Scalable solutions”?
Yawn. 😴
I’ve rounded up 5 B2B marketing clichés that make buyers tune out - and how to stop sounding like every other vendor.
📖 robescottmarketing.wordpress.com/2025/05/19/5...
“Scalable solutions”?
Yawn. 😴
I’ve rounded up 5 B2B marketing clichés that make buyers tune out - and how to stop sounding like every other vendor.
📖 robescottmarketing.wordpress.com/2025/05/19/5...
Marketing advice is full of “best practices”.
But what if following the rules is exactly what’s making you invisible?
But what if following the rules is exactly what’s making you invisible?
May 29, 2025 at 8:13 PM
Marketing advice is full of “best practices”.
But what if following the rules is exactly what’s making you invisible?
But what if following the rules is exactly what’s making you invisible?
We spend weeks perfecting a single email… then send it to a lead who’s never heard of us. Maybe the funnel’s broken, not the content.
May 24, 2025 at 11:21 AM
We spend weeks perfecting a single email… then send it to a lead who’s never heard of us. Maybe the funnel’s broken, not the content.
Every marketer loves ‘authenticity’. But when was the last time you published something that made you nervous?
May 23, 2025 at 11:50 AM
Every marketer loves ‘authenticity’. But when was the last time you published something that made you nervous?
Is “brand awareness” just code for “we don’t know what we’re measuring”? If you can’t define success, are you really marketing, or just making noise?
May 22, 2025 at 6:36 PM
Is “brand awareness” just code for “we don’t know what we’re measuring”? If you can’t define success, are you really marketing, or just making noise?
Why do we treat B2B buyers like robots? They watch Netflix, doomscroll, laugh at memes - just like everyone else. So why does our content still sound like a corporate whitepaper?
May 21, 2025 at 9:27 AM
Why do we treat B2B buyers like robots? They watch Netflix, doomscroll, laugh at memes - just like everyone else. So why does our content still sound like a corporate whitepaper?