They think they’re exploiting him instead of the other way around

important to keep saying both parts: they’re running an anti-trans campaign, they’re running
a fascist campaign, they’re scapegoating trans people in their fascist campaign

one of the most egregious examples was a time profile where the writer all but announced that she also thought wokeness had gone too far

I think elite news organizations play a vital role in democracy. I think their obligation is to cover what they think is the most important story. There's the long-standing news value that "news is what's new" but much of this stuff from Trump is new.