Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
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richarddedor.com
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
@richarddedor.com
150 followers 200 following 450 posts
Marketing Executive by day. Dedicated Dad & Husband by night.
VP Marketing @PremierAmerica.com
FMR @vaynermedia.bsky.social, USTA

Speaker, Author, Consultant

See More Resources + Content: dot.cards/richarddedor
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richarddedor.com
Millions to receive free electricity in 2026 thanks to Australia’s solar boom. #GreenEnergy #Technology

techcrunch.com/2025/11/05/m...
Millions to receive free electricity in 2026 thanks to Australia’s solar boom | TechCrunch
Australia now has so much solar power that the government will require utilities to sell customers free electricity for three hours per day.
techcrunch.com
November 13, 2025 at 5:23 AM
richarddedor.com
Recommendation: Use Public for your fun stock trading. It's easy, trustworthy, and helps you plan for the dividends you're going to get!

Use my referral link: public.com/user-referra...
User Referral
public.com
November 12, 2025 at 5:14 AM
richarddedor.com
Love this tip from #CX expert, Brittany Hodek:

"Pick one ordinary moment in your customer journey and ask:
'How could we make this more joyful, surprising, or fun?'"

#Marketing #CustomerExperience
November 11, 2025 at 3:31 PM
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
politico.com
Justices decline case seeking to overturn landmark same-sex marriage ruling
Justices decline case seeking to overturn landmark same-sex marriage ruling
The high court turned down a petition from Kim Davis, a former county clerk in Kentucky who objected on religious grounds to issuing marriage licenses to same-sex couples.
dlvr.it
November 10, 2025 at 2:46 PM
richarddedor.com
In our digital-first world, print is often an afterthought.

📨 Don't ignore the opportunity that print marketing presents.

Attention is a game, and the goal is to find it.

Recent data suggests print is alive and well: richarddedor.substack.com/p/print-mark...

#Marketing #DirectMail
Print Marketing Isn't Dead. Your Strategy Is.
Why does direct mail still work? Because you have to touch it. You see it. And then you have to decide to toss it out.
richarddedor.substack.com
November 7, 2025 at 2:11 PM
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
markmakingmarks.bsky.social
#Nocturne #LiquidGraphite #GraphiteOnPaper #art
This is a pencil sketch of British Street. It is lined with houses and bends off to the left. The Bend goes around thatch cottage. The graphite used as liquid graphite so there is also grey brush marks across the page. This is a nocturne sketch meaning it was done at night so there is not much contrast in the image but in reality it was really dark rather than this picture, which is really light.
November 5, 2025 at 6:10 PM
richarddedor.com
You bet your ass the NFL knows their audience.

richarddedor.substack.com/p/does-their...
November 3, 2025 at 5:44 AM
richarddedor.com
Love this comment from the NFL and the Halftime Show "issue":

“Well, not everyone has to like everything we do. Bad Bunny is fucking awesome.”—NFL CMO Tim Ellis

#Marketing #Branding
November 2, 2025 at 11:51 PM
richarddedor.com
A marketeter's dream: Dormant customers?
#PSL #Marketing

www.cuinsight.com/what-a-6-lat...
What a $6 latte reveals about credit union dormancy
Discover the strategies Starbucks uses to maintain customer engagement through timely offers and seasonal experiences.
www.cuinsight.com
October 31, 2025 at 5:41 AM
richarddedor.com
I really enjoyed this read that pulled together the stories of three Palestinian families. Well done, Susan Muaddi Darraj! #Reading #Books

versolalucebooks.substack.com/p/behind-you...?
Behind You Is the Sea by Susan Muaddi Darraj
Walking through a small bookstore, you never know what you will stumble upon.
versolalucebooks.substack.com
October 31, 2025 at 3:59 AM
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
miss604.com
Good morning, Vancouver
A fall scene under a bright red tree in Stanley Park. It’s losing its leaves and the grass below is spotted with red leaves. The tree is right by the Seawall where two people are cycling by. In the distance across the water of coal Harbour, more evergreen trees in the park
October 29, 2025 at 3:08 PM
richarddedor.com
If marketers aren’t sweating the small stuff; the big stuff will fail.
#marketing
rga.bsky.social R/GA @rga.bsky.social · 13d
"It takes care of the small stuff so you can focus on what really matters."

The small stuff is what really matters.
October 30, 2025 at 3:27 PM
richarddedor.com
Corporate Values does NOT Business Value.

Having corporate values can add value; but it is not a guarantee. Adding value has to be built into the everyday execution of the company.
October 29, 2025 at 4:04 AM
richarddedor.com
This is community. <3 #Books #FoodBanks
October 29, 2025 at 3:12 AM
richarddedor.com
I love random book finds, like "Behind You Is The Sea" by Susan Muaddi Darraj. #books #BookSky
versolalucebooks.substack.com/p/behind-you...
Behind You Is the Sea by Susan Muaddi Darraj
Walking through a small bookstore, you never know what you will stumble upon.
versolalucebooks.substack.com
October 28, 2025 at 5:15 AM
richarddedor.com
Marketers must embrace micro-moments; those mundane points of contact that you can add a little culture, a little personalization, and above all, a gentle surprise that you know your customer. #ecommerce #marketing

richarddedor.substack.com/p/embrace-th...
Embrace the Micro Moments
Recently, &Collar brought their A-game in welcoming me to my first purchase. A little delight goes a long way.
richarddedor.substack.com
October 22, 2025 at 1:24 PM
richarddedor.com
Met the wonderful @anuragmukherjee.bsky.social out in the wild yesterday.

It is therapeutic to meet good humans. 💙
October 21, 2025 at 1:12 PM
richarddedor.com
Do you think the NFL doesn't know their audience? A multi-billion dollar global enterprise doesn't make a mistake with their premier event: The Super Bowl Halftime Show. Their selection of Bad Bunny is on brand and in-line with their most recent successes.

richarddedor.substack.com/p/does-their...
Does Their NFL Know Its Viewer
Weekend Reading (October 17, 2025): While not my chosen music genre, something tells me the NFL knows exactly what they are doing in selecting Bad Bunny.
richarddedor.substack.com
October 19, 2025 at 7:06 PM
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
versolalucebooks.bsky.social
Spinning America today in honor of #nokings in #America.
October 18, 2025 at 3:14 PM
richarddedor.com
We've all known about AI for years.

The time has come to understand and embrace it because consumers are all in and you don't want to get left behind.

www.thedrum.com/news/2025/10...
Half of us now use AI search (and half of ‘traditional search traffic’ is at risk)
Research from McKinsey describes a “readiness gap,” with users flocking to AI search and brands lagging behind.
www.thedrum.com
October 17, 2025 at 5:43 AM
richarddedor.com
NPS is such a broken scoring system. What about looking at the micro engagement your customers have with you / your product?

richarddedor.substack.com/p/it-is-time...

#CX #CustomerExperience
It is time to kill the NPS Invasion
Which is more important: NPS or online reviews?
richarddedor.substack.com
October 14, 2025 at 4:10 AM
richarddedor.com
This is called strategic alignment.

Everything isn’t a fire.
Things are bright forward thoughtfully.
Decisions are made.
Progress is made.
rga.bsky.social R/GA @rga.bsky.social · Oct 10
Being on a project where you have more than two hours to think and everyone isn't in a state of shrieking panic feels very disorienting and uncomfortable. It's not for me.
October 11, 2025 at 7:43 PM
richarddedor.com
The reality of #AI is that when deployed with a deep understanding of the problems you're solving, it improves the bottom line.

Check out what's been happening at JPMorgan Chase: www.finextra.com/newsarticle/...
JPMorgan spends $2bn a year on AI, saves same amount - Dimon
JPMorgan Chase invests $2 billion a year developing AI, with the technology saving the bank about the same amount, according to CEO Jamie Dimon.
www.finextra.com
October 11, 2025 at 2:29 PM
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
versolalucebooks.bsky.social
Want to cure the workplace blues? (80% of U.S. Workers Now Say Their Job Hurts Their Mental Health via Monster.)

Pick up a book.

Source: www.monster.com/career-advic...

#Books #MentalHealth
www.monster.com
October 11, 2025 at 2:17 PM
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
versolalucebooks.bsky.social
It’s Banned Book Week.
At Verso, we embrace words that challenge us, make us question, and expand our worldview.
#bannedbooks #books #lgbt #tmyk

versolalucebooks.substack.com/p/banned-boo...
Banned Book Week 2025
It's 2025 and we are still banning books. It's time to embrace the great works that make MAGA feel scared about themselves.
versolalucebooks.substack.com
October 5, 2025 at 3:34 PM