Simon Baugh explaining the GCS’s customised AI tool Assist and how it’s focussed on best practice, including OASIS and AMEC’s Barcelona Principles. Last week it received over 20,000 queries #prcaconf25

#prcaConf25 kicks off with @prca-hq.bsky.social CEO Sarah Waddington in conversation with Simon Baugh, CEO of Uk Government’s Government Communication Service

Great to be at #PrcaConf25. WiFi password anyone? Attached. :-)

Watch @nevillehobson.xyz & @shelholtz.bsky.social in conversation with @richardbagnall.bsky.social on YouTube:

📏 What the #BarcelonaPrinciples 4.0 aim to fix
🧭 Why #AVE is still around
📣 How to shift the mindset on comms measurement

📺 youtu.be/K5pFBhuPQLk?...

#AMEC #Measurement

Why is #AVE still showing up in PR reports in 2025? In my latest post, I reflect on the FIR interview with AMEC’s @richardbagnall.bsky.social and the deeper problem of vanity metrics in comms. We need a mindset shift, not a new dashboard.

📝 Read: bit.ly/40ALILc

#measurement #AMEC #FIRpodcast

𝗣𝗥 𝗘𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗱: 𝗕𝗮𝗿𝗰𝗲𝗹𝗼𝗻𝗮 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝟰.𝟬 – 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲, 𝘄𝗵𝗮𝘁’𝘀 𝗻𝗲𝘄 & 𝘄𝗵𝘆 𝗣𝗥 𝗯𝘂𝘆𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗺 bit.ly/3Tg3EH8
Thanks to @richardbagnall.bsky.social @johnaburke.bsky.social & #TeamAMEC for a great update to this global gold standard for #communication measurement & evaluation 👏 🙂
#PR

It was fantastic to speak with @nevillehobson.xyz and @shelholtz.bsky.social recently & record an FIR: For Immediate Release podcast on all things related to PR measurement best practice and AMEC’s newly refreshed Barcelona Principles. Released today, would love your thoughts, details below 👇

Will you join the world’s top or and comms evaluation experts at the AMEC summit in June? @sparklypinchy.bsky.social has a great preview in @provokemedia.com - hope to see you in Vienna! www.provokemedia.com/latest/artic...

Another great short to the point post from Seth Godin today - Analysis = Facts + Interpretation. Let's make sure we measure the right things to source the facts, and then use our skill, intuition and critical thinking to add informed interpretation. seths.blog/2025/01/anal...

My sympathies go out everyone in LA coping with multiple fires. The footage coming out of the area is harrowing. I was fortunate to visit LA last October and hiked in the Pacific Palisades with dear friends. To imagine the area now destroyed is heartbreaking. 💔

In an ever more competitive world, the pressure to ramp up marketing claims about our products and services become greater and greater. @sethgodin.bsky.social has some great cautionary words about the importance of keeping it real: seths.blog/2025/01/the-... Can you see through the puff?

Many congratulations to BBC investigative reporter @jonironmonger.bsky.social on the national broadcast of his excellent documentary "Scams & Scandals. Captain Tom: What Went Wrong?" on BBC2. I was thrilled be included sharing story virality insights. Catch it here: www.bbc.co.uk/programmes/m...

What’s almost as good as being in Greece on holiday with the fam? Being in Greece with 3 #PR and #comms professionals that I hugely admire all crushing their presentations at the excellent #ccc24 Congrats @farzanabaduel.bsky.social @katehartley.bsky.social @jrgerlis.bsky.social

“The PR industry is going to have to prove that it has tangible results. It's not enough to have clips or other things. You have to sell stuff or improve reputation in a quantitative way. We have to be tangible.” Richard Edelman commenting on Omnicom's IPG aquisition www.prweek.co.uk/article/1897...

Are we taking off here then? Hope so as Twitter is so dead and I need a new home. Say hello if you’re here and work in PR and Comms. I’d love to connect and keep the conversation going…

Honoured to be awarded @CIPR_Global Fellowship. A 35 year work journey, from ad sales to #publicrelations, to what turned out (it seems) to be my calling in #communications #research & #evaluation. 30 year on as member of CIPR - time to reminisce www.linkedin.com/posts/richar...