Rene Ritchie
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reneritchie.bsky.social
Rene Ritchie
@reneritchie.bsky.social
Head of Editorial & YouTube Creator Liaison. Former Editorial Director, Mobile Nations, Director of Product Marketing, SAND. Opinions my own
July 13, 2025 at 8:18 PM
July 13, 2025 at 8:18 PM
(The moments that remind you you’re beyond fortunate to have one of the best jobs in the world!)

Also: Hey, where’s @luria.bsky.social ?!

(And partners!)
May 29, 2025 at 2:44 PM
Seriously! You too!
May 26, 2025 at 12:27 AM
16-20+K according to search!
May 26, 2025 at 12:26 AM
Each channel has to reach monetization on its own
May 7, 2025 at 10:37 PM
Hi. I abide! Shorts monetization thresholds are based on views not watch time. Hope that helps!
May 7, 2025 at 2:27 PM
(And would have maybe pushed out the negative sentiment and 0% they'll get now?)
May 7, 2025 at 2:06 AM
Totally agreed that you can't have multiple middle people in the agency model; Apple would likely have been wise to offer some split for digital goods since even 10/20 or 15/15 is still basically a license to print money — especially for games
May 7, 2025 at 2:06 AM
When that became untenable and they extended post-install purchases to free apps, they made it IAP only for the same reason
May 7, 2025 at 2:06 AM
and they'd effectively stop making any revenue from the App Store (which much would later be the main driver behind promising to double services revenue in 2 years)

So, first, they announced that free apps had to stay free, and only paid apps could offer post-install purchases
May 7, 2025 at 2:05 AM
If YouTube is part of your plan and it would be helpful to talk, always here!
May 3, 2025 at 9:23 PM
Amazing!
April 22, 2025 at 3:20 PM
And under furniture even if that furniture didn’t seem to be there mere moments before
April 16, 2025 at 2:56 PM