Whiteboard & oversized sticky notes

Flag: Signal Purpose & Values to attract your tribe.

The Magic R’s: My framework for activating people who have a great brand experience.

Adoption Curve & Buyer’s Pyramid: Define personas, positioning & messaging.

Customer Journey Map: Shape brand experience.

Three things constantly occupy my brain recently:

The changes AI assisted research create in the customer journey

How do we create dual UX for bots and humans
Bot UX = speed, compute efficiency, organization

What happens to brand affinity psychologically with bots and humans at play

NM - asked it instead - easy “brie-sy” 🧀 ;)

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But does it tell dad jokes?

No way we would have this much in NOLA, I am in Boston :)

I use it a bit. But the implications of Google AI overviews on websites/marketing is a much bigger deal based on volume.

So he is a Chal-a-mation after all?

Thanks to @savvyavi.bsky.social for sharing this story with me!

Nothing says I care like scrawling your name on the unopened Amazon box!

Direct flights from NOLA seem to be banished there - usually at the very end of the terminal. Just landed there last night. It is quite a hike out of there.