Renate Esserte
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renateke.bsky.social
Renate Esserte
@renateke.bsky.social
Your partner to fall in love with Meta. I'll help you use it correctly OR for your benefit.

Book a consulting call! ↙️
esserte.com
Reposted by Renate Esserte
Done is better than perfect.
Done is better than perfect.
Done is better than perfect.
No no no, done is better than perfect!

Remember that your perfectionism gets in the way of productivity.

(Note to self)
March 21, 2025 at 12:34 PM
Here’s the most common mistake people make when they start with paid ads. (1/3)

You post something new on Facebook or Instagram, but there’s no reaction.

So, you decide to boost the post. But this is a mistake. 👇🏼
March 4, 2025 at 3:11 PM
Everything you’ve ever learned can be useful in business. 1/5

My degree is in journalism

(although I realized by my 2nd year of university that I wouldn’t become a journalist).

I used to think my journalism studies hadn’t been all that useful (except for finding my husband).

But...
February 25, 2025 at 3:02 PM
Reposted by Renate Esserte
“Always treat your employees exactly as you want them to treat your best customers.” –Stephen R. Covey, Author

You might be thinking:
"I'm a solopreneur. This doesn't apply to me."

But it does.

You are your company's most valuable asset.
Take care of yourself!
February 21, 2025 at 11:32 AM
Reposted by Renate Esserte
Izcils kopsavilkums par Trampa politiku un ieteikums atbildes reakcijai - neticiet viņam! Svarīgs citāts: Tramps mēğina valdīt kā karalis, jo ir pārāk vājš, lai valdītu kā prezidents. Bet ASV konstitūcijā karaļa nav, tā ka būs krustceles: vai nu sistēma aptur Trampu, vai viņš veic valsts apvērsumu.
From @ezrakleinbot.bsky.social. "If you’re always consumed by the next outrage, you can’t look closely at the last one. The impression of Trump’s power remains; the fact that he keeps stepping on rakes is missed. The projection of strength obscures the reality of weakness. Don’t believe him."
Don't Believe Him | The Ezra Klein Show
YouTube video by The Ezra Klein Show
www.youtube.com
February 22, 2025 at 12:07 PM
On Wednesday I attended the Meta Marketing Summit.

Topic: The future of marketing in the age of artificial intelligence (AI).

A lot of good things were said about AI tools in Ads Manager. They recommend using AI capabilities more when setting up advertising campaigns.

However...
February 17, 2025 at 1:46 PM
Is buying followers on social media worth it? (1/3)

Lots of followers seem cool, but followers ≠ money.

Bought followers don’t care about you, your offer, or your content.

👇
February 11, 2025 at 3:21 PM
New year, new me. Well, not really. But this year is off to a good start.

I passed my Meta exam on Friday and can now officially call myself a Meta certified marketing professional again. 🥳
February 4, 2025 at 2:02 PM
My 2 week vacation from social media turned into 1,5 months of silence on here. 😃
February 2, 2025 at 8:25 AM
Reposted by Renate Esserte
Before you quit your job, understand why you are quitting or what it is that you hate about it.

Because as an entrepreneur, you will do a lot of things that you don’t like.

And it is not negotiable at all—you just do whatever is needed to be done and that's it.
December 24, 2024 at 9:38 AM
Do you use Threads?

I'm waaaaay active there. But posting only in Latvian.
Threads now has more than 100M DAUs + 300M MAUs

It took Threads 10 months to go from 100M users to 200M

It’s now risen to 300M users in less than half that time

At its current growth rate, Threads might catch X, currently at 570M MAUs, early in 2025

www.theverge.com/2024/12/16/2...
December 18, 2024 at 4:47 PM
In my lectures, I highlight a company with not the coolest product.

But their social media? Brilliant!

Clearly managed by an enthusiast who's passionate about the brand.

And guess what?

That enthusiast is my social media course student! 🤩
December 10, 2024 at 3:15 PM
Georgia, we see you. 🇬🇪 🫶🏼 🇪🇺
December 2, 2024 at 8:50 PM
Checking this thing out. 👀
November 29, 2024 at 9:37 PM