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realmjt.bsky.social
realmjt.bsky.social
@realmjt.bsky.social
Hi, my name is Michael J Thomas.

Lover of dogs. Long time suffering Bears and Aston Villa fan.

I am the host of the IWON podcast.
Founded DARWIN™ Works in 2011.

I share business stories worth listening to.

your demo and your story isn’t helping them see how they'll be better off.

Instead, they feel unsure about it.

What is your take?

If prospects hesitate even when the product’s solid, DM me.
February 8, 2026 at 9:32 AM
Plus, it makes them better at what they do.

My point?

Risk > feature lists - every single time.

So ...

If deals stall at “this looks good”

OR

They say "I'll get back to you"

And you get ghosted forvever more 😔 ...

Odds are ....
February 8, 2026 at 9:32 AM
Less is always more.
And, your best users ... know best.
If you need a 10-slide deck to explain what you do, growth isn’t your problem.

Clarity is.

Agree or disagree?

If growth feels harder than it should right now, DM me.
February 7, 2026 at 9:22 AM
I’m Michael.
I help SaaS founders cut through the noise, get clear, and grow with confidence.

Only 1 in 200 founders make it.
I’m on a mission to change that.

Follow along, or drop me a message.
Fifteen minutes is often all it takes to improve things.
DM me for a 1:1 chat.
February 2, 2026 at 6:47 PM
You’re outgrowing the process that got you here.

If this hit a nerve, DM me.
This is exactly the kind of thing I help founders fix.



And if you’re new here…
February 2, 2026 at 6:47 PM
Scaling isn’t about doing more.
It is about doing less, better.

You don’t need ten new channels.
You need one or two that actually drive repeatable revenue.

You don’t need more hustle.
You need clarity.

If your product works but your growth feels stuck, you’re not broken.
February 2, 2026 at 6:47 PM
2. Trying to stay in control
It’s their baby, so they try to keep on top of it all. Sales. Marketing. Support. The cost isn’t time. It’s burnout.

3. The builder’s bottleneck
It converts… but they need more volume.
Here’s the reframe most founders miss:
February 2, 2026 at 6:47 PM
Here’s what’s going on behind the scenes with founders whose MRR has flatlined:

1. The wrong channels
They pour more money into paid ads or shiny partnerships. CAC creeps up. They’re competing on budget, not value.
February 2, 2026 at 6:47 PM
Watching every demo like a hawk.
Trying to outsource bits and pieces.

Juggling.

Nothing feels repeatable.

And that’s the real problem.

Once you have real traction, the biggest bottleneck usually isn’t the product.

It is whatever users think it is.
February 2, 2026 at 6:47 PM
You hit £30k MRR.
Then £50k.
Then £100k.

Each step forward should feel incredible.
You’ve found product-market fit. You’ve earned the right to celebrate.

But instead?

Exhausted.

The systems that got you here are now slowing you down.

So you start doing more.

Chasing scrappy leads.
February 2, 2026 at 6:47 PM