Oh, and Back of the Napkin, by Dan Roam, for some of the visual elements.

Chip & Dan Heath, Made to Stick
Seth Godin, All Marketers Tell Stories (formerly All Marketers are Liars, a much better title)
Daniel Pink, To Sell Is Human

If your senator is not full throated in their opposition to this bullshit, if you cannot reach out to their office today and hear how they are fighting this, then today is a good day to start looking for a primary challenger to volunteer for.

Someone else might have gotten it wrong.

The thing that speaks well for it is that the one who is absolutely the most monstrous is ALSO absolutely on the side of angels AND tortured by things the had to do AND enjoys light operetta AND absolutely made me cry in ME3