People are so desperate for SEO to be dead so they can sell something that's actually SEO called something else now and sound smart.

So much to agree to and I think to address the issue it needs to move even one step higher. Product is so much involved in this consistency, that the relationship product marketing has to carry, needs to change radically from both sides and comms isn’t even part of marketing everywhere.

Der Spiegel hat den Aufmacher geändert, danke.