One solid link from a relevant site can move you from position 30 to position 12 in weeks.
Your bestseller should rank. It just needs Google to know it matters.

Fix:
✅ Find blogs, review sites, or publications in your niche
✅ Get your product mentioned or reviewed
✅ Make sure the link points to the product page, not your homepage

You're running ads to products that don't exist in organic search.

Common culprits:

❎ Product pages blocked by robots.txt (usually an app)
❎ Collections set to "noindex" by accident
❎ Shopify's crawl budget getting wasted on junk pages

This is fixable in an afternoon

If that's you, SEO compounds. Every page that ranks keeps working. Every month builds on the last.

If you're still in test mode, stick with ads and come back to SEO when you're stable.

Best fit:

☑️ AOV above $80 (ideally $150+)
☑️ Products people search for by name or category
☑️ At least 40-50 SKUs
☑️ You're not pivoting the business every quarter

The fix:
✧ Look at your product catalog
✧ Group products by material, style, price range, room, use case
✧ Create collections for each meaningful combination

You should have 30-50 collections minimum for a catalog your size.
More collections = more pages = more chances to rank for specific querries

Here's what's happening:
✧ Someone searches "modern velvet dining chairs under $400."
✧ You sell exactly that. Position 7 in "All Products."
✧ But you don't have a "Velvet Dining Chairs" collection.
✧ So Google shows your competitor who does.

Some of these threads get 50K+ views and rank for years.

You get:
⦿ A backlink
⦿ Visibility in front of buyers
⦿ Trust signal to Google

Most brands ignore Reddit completely. That's why it's an opportunity.

The play:
⦿ Find subreddits related to your niche
⦿ Look for threads where people ask for recommendations
⦿ Give a real answer (not a sales pitch)
⦿ Mention your product if it genuinely fits

Four months later: $15K organic revenue per month.

Ads still running. But now they have a base that doesn't disappear if CPMs spike.
The difference wasn't some hack. It was treating SEO like a real channel with real structure.

✶ We built 35 new collection pages based on what people actually search for.
✶ Reorganized their nav so the high-margin collections were prominent.
✶ Got 6 backlinks to their top pages from skincare blogs and review sites.

They had 180 products but only 10 collection pages. Their main nav was a disaster - bestsellers weren't even visible.

Fix:

Pull your top 20 keywords from Search Console
Mark each as informational or commercial
Build collection pages for commercial terms
Build blogs only for informational questions

Stop guessing. Use the actual search data Google gives you.

"How to choose" = informational (top of funnel)
"Buy leather recliner" = commercial (bottom of funnel)

Google matched your content to the query. But the searcher wanted to buy, not learn.

Pick the top 5 queries.
Now add 2-3 internal links to those pages from your blog or related collections.

That's it.

No new pages. No backlinks. Just better internal link distribution.
Check back in 3 weeks. You'll see movement.

Can you see your top 5 revenue-driving collections in both places?
If your "Modern Sofas" collection does $3K/month but it's buried 3 clicks deep, Google ranks it like it's buried.