@qasimk.bsky.social
Your bestselling product does $5K/month.
It's in your main nav. It's on your homepage.
But it ranks nowhere for its category term.
Why?
Check how many backlinks it has. Probably zero.
Now check your homepage. Probably 50+ backlinks.
Google sees your homepage as important. Your product page?
It's in your main nav. It's on your homepage.
But it ranks nowhere for its category term.
Why?
Check how many backlinks it has. Probably zero.
Now check your homepage. Probably 50+ backlinks.
Google sees your homepage as important. Your product page?
December 17, 2025 at 2:18 PM
Your bestselling product does $5K/month.
It's in your main nav. It's on your homepage.
But it ranks nowhere for its category term.
Why?
Check how many backlinks it has. Probably zero.
Now check your homepage. Probably 50+ backlinks.
Google sees your homepage as important. Your product page?
It's in your main nav. It's on your homepage.
But it ranks nowhere for its category term.
Why?
Check how many backlinks it has. Probably zero.
Now check your homepage. Probably 50+ backlinks.
Google sees your homepage as important. Your product page?
You have 300 products live on your Shopify store.
Google has indexed 180 pages.
Where are the other 120?
Open Search Console. Go to "Pages" in the sidebar. Look at the indexed vs not-indexed number.
If it's off by more than 20%, Google isn't even seeing half your catalog.
Google has indexed 180 pages.
Where are the other 120?
Open Search Console. Go to "Pages" in the sidebar. Look at the indexed vs not-indexed number.
If it's off by more than 20%, Google isn't even seeing half your catalog.
December 16, 2025 at 10:31 AM
You have 300 products live on your Shopify store.
Google has indexed 180 pages.
Where are the other 120?
Open Search Console. Go to "Pages" in the sidebar. Look at the indexed vs not-indexed number.
If it's off by more than 20%, Google isn't even seeing half your catalog.
Google has indexed 180 pages.
Where are the other 120?
Open Search Console. Go to "Pages" in the sidebar. Look at the indexed vs not-indexed number.
If it's off by more than 20%, Google isn't even seeing half your catalog.
Not every store needs SEO right away.
If you're still testing products and your catalog changes every month, paid ads are faster.
But if you've found what sells and you want growth that doesn't depend on ad spend - SEO is how you stop renting traffic.
If you're still testing products and your catalog changes every month, paid ads are faster.
But if you've found what sells and you want growth that doesn't depend on ad spend - SEO is how you stop renting traffic.
December 15, 2025 at 5:27 PM
Not every store needs SEO right away.
If you're still testing products and your catalog changes every month, paid ads are faster.
But if you've found what sells and you want growth that doesn't depend on ad spend - SEO is how you stop renting traffic.
If you're still testing products and your catalog changes every month, paid ads are faster.
But if you've found what sells and you want growth that doesn't depend on ad spend - SEO is how you stop renting traffic.
Your store has 80 products.
You have 8 collection pages.
Every product sits in "All Products" or maybe one other collection.
You have 8 collection pages.
Every product sits in "All Products" or maybe one other collection.
December 14, 2025 at 12:38 PM
Your store has 80 products.
You have 8 collection pages.
Every product sits in "All Products" or maybe one other collection.
You have 8 collection pages.
Every product sits in "All Products" or maybe one other collection.
Reddit threads rank top 5 for tons of buying queries now.
"Best office chair under $500" - Reddit thread in position 3.
"Leather sofa recommendations" - Reddit thread in position 4.
If people are asking about products in your category and you're not in those threads, you're invisible.
"Best office chair under $500" - Reddit thread in position 3.
"Leather sofa recommendations" - Reddit thread in position 4.
If people are asking about products in your category and you're not in those threads, you're invisible.
December 13, 2025 at 10:02 AM
Reddit threads rank top 5 for tons of buying queries now.
"Best office chair under $500" - Reddit thread in position 3.
"Leather sofa recommendations" - Reddit thread in position 4.
If people are asking about products in your category and you're not in those threads, you're invisible.
"Best office chair under $500" - Reddit thread in position 3.
"Leather sofa recommendations" - Reddit thread in position 4.
If people are asking about products in your category and you're not in those threads, you're invisible.
Skincare brand. $16K/month revenue. Almost all from Meta ads.
Organic revenue: $1,800/month.
Organic revenue: $1,800/month.
December 12, 2025 at 6:15 AM
Skincare brand. $16K/month revenue. Almost all from Meta ads.
Organic revenue: $1,800/month.
Organic revenue: $1,800/month.
Most e-com stores mess this up.
People search "buy leather recliner."
Your blog post ranks: "How to Choose the Perfect Recliner for Your Home."
They click. They read 2 paragraphs. They leave.
You got the traffic. You got zero sales.
Why? Wrong intent.
People search "buy leather recliner."
Your blog post ranks: "How to Choose the Perfect Recliner for Your Home."
They click. They read 2 paragraphs. They leave.
You got the traffic. You got zero sales.
Why? Wrong intent.
December 11, 2025 at 10:59 PM
Most e-com stores mess this up.
People search "buy leather recliner."
Your blog post ranks: "How to Choose the Perfect Recliner for Your Home."
They click. They read 2 paragraphs. They leave.
You got the traffic. You got zero sales.
Why? Wrong intent.
People search "buy leather recliner."
Your blog post ranks: "How to Choose the Perfect Recliner for Your Home."
They click. They read 2 paragraphs. They leave.
You got the traffic. You got zero sales.
Why? Wrong intent.
You don't need to write new content to increase organic revenue.
Do this instead:
Go to Search Console. Click "Performance."
Filter for:
- Queries containing "buy," "best," "review," or "vs"
- Average position between 8-15
- Sort by impressions (high to low)
Do this instead:
Go to Search Console. Click "Performance."
Filter for:
- Queries containing "buy," "best," "review," or "vs"
- Average position between 8-15
- Sort by impressions (high to low)
December 10, 2025 at 8:17 PM
You don't need to write new content to increase organic revenue.
Do this instead:
Go to Search Console. Click "Performance."
Filter for:
- Queries containing "buy," "best," "review," or "vs"
- Average position between 8-15
- Sort by impressions (high to low)
Do this instead:
Go to Search Console. Click "Performance."
Filter for:
- Queries containing "buy," "best," "review," or "vs"
- Average position between 8-15
- Sort by impressions (high to low)
Your homepage, main nav, and footer decide which pages Google thinks are important.
If your bestselling collection isn't in at least two of those places, Google doesn't know it matters.
Do this right now:
✶ Open your site
✶ Look at your main navigation
✶ Scroll to the footer
If your bestselling collection isn't in at least two of those places, Google doesn't know it matters.
Do this right now:
✶ Open your site
✶ Look at your main navigation
✶ Scroll to the footer
December 7, 2025 at 11:22 PM
Your homepage, main nav, and footer decide which pages Google thinks are important.
If your bestselling collection isn't in at least two of those places, Google doesn't know it matters.
Do this right now:
✶ Open your site
✶ Look at your main navigation
✶ Scroll to the footer
If your bestselling collection isn't in at least two of those places, Google doesn't know it matters.
Do this right now:
✶ Open your site
✶ Look at your main navigation
✶ Scroll to the footer
I work with stores doing $50K-$400K/month in organic revenue.
The difference between them and stores stuck at $10K isn't some secret tactic.
It's page coverage.
Stores at $10K have:
15-20 collection pages
A few product pages ranking
Maybe a blog they update sometimes
The difference between them and stores stuck at $10K isn't some secret tactic.
It's page coverage.
Stores at $10K have:
15-20 collection pages
A few product pages ranking
Maybe a blog they update sometimes
December 6, 2025 at 8:12 PM
I work with stores doing $50K-$400K/month in organic revenue.
The difference between them and stores stuck at $10K isn't some secret tactic.
It's page coverage.
Stores at $10K have:
15-20 collection pages
A few product pages ranking
Maybe a blog they update sometimes
The difference between them and stores stuck at $10K isn't some secret tactic.
It's page coverage.
Stores at $10K have:
15-20 collection pages
A few product pages ranking
Maybe a blog they update sometimes
Your store doesn't need 50 backlinks spread across random pages.
It needs 3-5 strong links pointing at the collections that actually make you money.
I get it - your agency sends you a report with 10 new links every month. Looks impressive.
Then you check rankings. Nothing moved.
It needs 3-5 strong links pointing at the collections that actually make you money.
I get it - your agency sends you a report with 10 new links every month. Looks impressive.
Then you check rankings. Nothing moved.
December 5, 2025 at 4:02 PM
Your store doesn't need 50 backlinks spread across random pages.
It needs 3-5 strong links pointing at the collections that actually make you money.
I get it - your agency sends you a report with 10 new links every month. Looks impressive.
Then you check rankings. Nothing moved.
It needs 3-5 strong links pointing at the collections that actually make you money.
I get it - your agency sends you a report with 10 new links every month. Looks impressive.
Then you check rankings. Nothing moved.
You're spending $300/day on Meta ads to hit $10K/month.
The math works until it doesn't.
CPA goes up. ROAS drops. You're back to breakeven.
Meanwhile, your competitor ranks for "best [your product]" and gets sales without spending a dollar on ads.
The math works until it doesn't.
CPA goes up. ROAS drops. You're back to breakeven.
Meanwhile, your competitor ranks for "best [your product]" and gets sales without spending a dollar on ads.
December 4, 2025 at 9:01 PM
You're spending $300/day on Meta ads to hit $10K/month.
The math works until it doesn't.
CPA goes up. ROAS drops. You're back to breakeven.
Meanwhile, your competitor ranks for "best [your product]" and gets sales without spending a dollar on ads.
The math works until it doesn't.
CPA goes up. ROAS drops. You're back to breakeven.
Meanwhile, your competitor ranks for "best [your product]" and gets sales without spending a dollar on ads.
Quick internal search audit:
Go to your site search. Type in common product searches.
If you get "0 results" for things you actually sell...
Your search is broken.
Fix it before you spend another dollar on ads.
Go to your site search. Type in common product searches.
If you get "0 results" for things you actually sell...
Your search is broken.
Fix it before you spend another dollar on ads.
December 4, 2025 at 2:00 AM
Quick internal search audit:
Go to your site search. Type in common product searches.
If you get "0 results" for things you actually sell...
Your search is broken.
Fix it before you spend another dollar on ads.
Go to your site search. Type in common product searches.
If you get "0 results" for things you actually sell...
Your search is broken.
Fix it before you spend another dollar on ads.
Quick breadcrumb check:
Open Google's Rich Results Test.
Paste your collection page URL.
Look for "BreadcrumbList" in the results.
If it's missing?
You're losing category-level rankings right now.
Today.
Add BreadcrumbList schema this week.
Open Google's Rich Results Test.
Paste your collection page URL.
Look for "BreadcrumbList" in the results.
If it's missing?
You're losing category-level rankings right now.
Today.
Add BreadcrumbList schema this week.
December 3, 2025 at 4:36 AM
Quick breadcrumb check:
Open Google's Rich Results Test.
Paste your collection page URL.
Look for "BreadcrumbList" in the results.
If it's missing?
You're losing category-level rankings right now.
Today.
Add BreadcrumbList schema this week.
Open Google's Rich Results Test.
Paste your collection page URL.
Look for "BreadcrumbList" in the results.
If it's missing?
You're losing category-level rankings right now.
Today.
Add BreadcrumbList schema this week.
I've audited 50+ e-commerce stores in the last 18 months.
Every single time... I check the same 5 things first.
And honestly?
80% of the time, most of them are broken.
Here's what I look for (and what I find):
Every single time... I check the same 5 things first.
And honestly?
80% of the time, most of them are broken.
Here's what I look for (and what I find):
December 2, 2025 at 2:01 AM
I've audited 50+ e-commerce stores in the last 18 months.
Every single time... I check the same 5 things first.
And honestly?
80% of the time, most of them are broken.
Here's what I look for (and what I find):
Every single time... I check the same 5 things first.
And honestly?
80% of the time, most of them are broken.
Here's what I look for (and what I find):
E-commerce stores spend $5K/month on link building.
Then wonder why traffic doesn't convert.
Want to know the truth?
Your internal architecture is probably broken.
And I rarely say this publicly... but I'm going to.
Then wonder why traffic doesn't convert.
Want to know the truth?
Your internal architecture is probably broken.
And I rarely say this publicly... but I'm going to.
November 30, 2025 at 9:00 PM
E-commerce stores spend $5K/month on link building.
Then wonder why traffic doesn't convert.
Want to know the truth?
Your internal architecture is probably broken.
And I rarely say this publicly... but I'm going to.
Then wonder why traffic doesn't convert.
Want to know the truth?
Your internal architecture is probably broken.
And I rarely say this publicly... but I'm going to.
Most e-commerce stores obsess over backlinks.
Meanwhile...5 simple on-site elements are costing them 30-40% of potential organic revenue.
I've audited 50+ stores in the last 18 months.
And honestly?
4 out of 5 stores have these completely broken.
Meanwhile...5 simple on-site elements are costing them 30-40% of potential organic revenue.
I've audited 50+ stores in the last 18 months.
And honestly?
4 out of 5 stores have these completely broken.
November 29, 2025 at 8:18 AM
Most e-commerce stores obsess over backlinks.
Meanwhile...5 simple on-site elements are costing them 30-40% of potential organic revenue.
I've audited 50+ stores in the last 18 months.
And honestly?
4 out of 5 stores have these completely broken.
Meanwhile...5 simple on-site elements are costing them 30-40% of potential organic revenue.
I've audited 50+ stores in the last 18 months.
And honestly?
4 out of 5 stores have these completely broken.
After working on 50+ e-commerce sites, you start to see the same 3 mistakes.
Looking across Shopify stores, custom builds, and everything in between, here's what separates stores doing $50K/month organic from stores doing $500K+:
Looking across Shopify stores, custom builds, and everything in between, here's what separates stores doing $50K/month organic from stores doing $500K+:
November 29, 2025 at 3:00 AM
After working on 50+ e-commerce sites, you start to see the same 3 mistakes.
Looking across Shopify stores, custom builds, and everything in between, here's what separates stores doing $50K/month organic from stores doing $500K+:
Looking across Shopify stores, custom builds, and everything in between, here's what separates stores doing $50K/month organic from stores doing $500K+:
Topical maps sound complex but they're just organized keyword research.
Did this for a supplements brand selling 12 product categories.
Step 1: Pull all keywords for each category from Ahrefs
Example: "Protein Powder" → 8,400 related keywords
Did this for a supplements brand selling 12 product categories.
Step 1: Pull all keywords for each category from Ahrefs
Example: "Protein Powder" → 8,400 related keywords
November 28, 2025 at 2:07 PM
Topical maps sound complex but they're just organized keyword research.
Did this for a supplements brand selling 12 product categories.
Step 1: Pull all keywords for each category from Ahrefs
Example: "Protein Powder" → 8,400 related keywords
Did this for a supplements brand selling 12 product categories.
Step 1: Pull all keywords for each category from Ahrefs
Example: "Protein Powder" → 8,400 related keywords
How I structure the first 60 days of e-commerce SEO when the goal is revenue, not vanity rankings. This is for stores with existing traffic but weak conversion from organic search.
Here's the sprint:
Here's the sprint:
November 28, 2025 at 12:55 AM
How I structure the first 60 days of e-commerce SEO when the goal is revenue, not vanity rankings. This is for stores with existing traffic but weak conversion from organic search.
Here's the sprint:
Here's the sprint:
Reddit is quietly becoming one of the strongest SEO channels for brands that show up correctly.
Why it works:
Google is prioritizing Reddit threads in results. People trust real user conversations more than brand blogs.
Why it works:
Google is prioritizing Reddit threads in results. People trust real user conversations more than brand blogs.
November 27, 2025 at 6:11 PM
Reddit is quietly becoming one of the strongest SEO channels for brands that show up correctly.
Why it works:
Google is prioritizing Reddit threads in results. People trust real user conversations more than brand blogs.
Why it works:
Google is prioritizing Reddit threads in results. People trust real user conversations more than brand blogs.
Your e-commerce SEO agency is probably billing you for activities, not outcomes.
Here's what most agencies sell:
5 blog posts per month
5 backlinks per month
Monthly keyword ranking report
A nice dashboard you'll never open
Here's what most agencies sell:
5 blog posts per month
5 backlinks per month
Monthly keyword ranking report
A nice dashboard you'll never open
November 26, 2025 at 9:44 PM
Your e-commerce SEO agency is probably billing you for activities, not outcomes.
Here's what most agencies sell:
5 blog posts per month
5 backlinks per month
Monthly keyword ranking report
A nice dashboard you'll never open
Here's what most agencies sell:
5 blog posts per month
5 backlinks per month
Monthly keyword ranking report
A nice dashboard you'll never open
Internal linking for e-commerce is backwards on most sites.
Checked a furniture store last week:
Homepage → linked to 4 collections
Blog posts → linked to other blog posts (82 internal links between blogs)
Collections → linked to nothing
Product pages → orphaned
This is the opposite of what works
Checked a furniture store last week:
Homepage → linked to 4 collections
Blog posts → linked to other blog posts (82 internal links between blogs)
Collections → linked to nothing
Product pages → orphaned
This is the opposite of what works
November 26, 2025 at 5:17 AM
Internal linking for e-commerce is backwards on most sites.
Checked a furniture store last week:
Homepage → linked to 4 collections
Blog posts → linked to other blog posts (82 internal links between blogs)
Collections → linked to nothing
Product pages → orphaned
This is the opposite of what works
Checked a furniture store last week:
Homepage → linked to 4 collections
Blog posts → linked to other blog posts (82 internal links between blogs)
Collections → linked to nothing
Product pages → orphaned
This is the opposite of what works
Reposted
It’s New 11/25: ChatGPT shopping research @mordyoberstein.bsky.social found a new robe, Beware of Google Ads account hijacks warns @gregfinn.bsky.social and then @themarketinganu.bsky.social auto-links YouTube and Ads and scheduling Google Posts is live www.youtube.com/watch?v=Eee4...
It’s New 11/25: ChatGPT shopping research, Google Ads account hijacks and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 25, 2025 at 3:00 PM
It’s New 11/25: ChatGPT shopping research @mordyoberstein.bsky.social found a new robe, Beware of Google Ads account hijacks warns @gregfinn.bsky.social and then @themarketinganu.bsky.social auto-links YouTube and Ads and scheduling Google Posts is live www.youtube.com/watch?v=Eee4...
8 billion simulations before the race starts? That is some crazy stuff.
This only tells that data backed decisions always produce the best strategies. No wonder these drivers are just second aparts when crossing the finish line.
Do you think this applies to SEO as well?
This only tells that data backed decisions always produce the best strategies. No wonder these drivers are just second aparts when crossing the finish line.
Do you think this applies to SEO as well?
November 25, 2025 at 6:17 PM
8 billion simulations before the race starts? That is some crazy stuff.
This only tells that data backed decisions always produce the best strategies. No wonder these drivers are just second aparts when crossing the finish line.
Do you think this applies to SEO as well?
This only tells that data backed decisions always produce the best strategies. No wonder these drivers are just second aparts when crossing the finish line.
Do you think this applies to SEO as well?