Bryce Groves
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purposefulcreative.bsky.social
Bryce Groves
@purposefulcreative.bsky.social
Amplifying the mahi of brands with environmental and social change at heart, using design, film, storytelling and campaign expertise. Global citizen, dendrophile, perpetual dreamer.
A great moment when a kid hand-draws a tagline you came up with! An exploratory attempt to recapture social algorithms for Dolphin Defenders: Inverting their standard shock+righteousness narrative to a celebration of how great NZ-native Māui Dolphins are, with a samba band-led parade on beaches.
March 31, 2025 at 7:22 PM
It's 5 years since I arrived back in Aotearoa! Swapping UK lockdown for the NZ one... took this quick time-lapse of London, not knowing when I'd be back... literal & symbolic water under the bridge.

I'll never regret being here with my mum those final two years of her life, but I do miss the UK.
March 27, 2025 at 3:13 AM
Still one of my most remarkable career moments, covering a @greenpeace.org.nz climate protest in 2023. As activists were arrested, I was the only videographer left on site to capture it - shooting while walking backwards, hoping to keep the moment in frame and in focus, and not trip over anything!
February 24, 2025 at 9:39 AM
Just finished the delightful #MonumentValleyIII game and was chuffed to discover the impactful heart of @ustwogames.co.uk with their support for #floodrelief in the credits - and to see the lovely use of lots of real musicians in the making of the game. Check out ustwogames.co.uk/mv3-impact/
February 22, 2025 at 6:19 PM