Frank van Puffelen
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puf.io
Frank van Puffelen
@puf.io
People + Tech = 🎉

🇳🇱 NL born, 🌁 SF based

Currently: FlutterFlow 💜
Previously: Firebase & Flutter @ Google 🔥💙
Firebase is bringing Crashlytics support to web apps.

Yes, you read that right: Crashlytics for Web is finally be happening.

Chime in on the RFC here: github.com/firebase/...
November 13, 2025 at 1:54 AM
An adoption funnel may be a useful tool for your team too.

Or maybe you have your own process already. Share it below!

Full write-up + more visuals: puf.io/posts/devrel-...
3/3
November 12, 2025 at 7:14 PM
At Firebase we used an adoption funnel and activity map to plan event activities, mapping each action to a user stage - from Awareness to Love. It explained (to leadership) why we were at so many events (>150 per year at peak) and what success looked like.

Link in comment 👇
2/3
November 12, 2025 at 7:14 PM
Developer Relations events work often feels intuition-driven: we choose our talks, swag, community, content based on feeling and experience. But you can bring structure to it using the same tool marketers rely on: the adoption funnel.

Read more about it ⬇️🧵
1/3
November 12, 2025 at 7:14 PM
🥞 New spot coming to Valencia 👀

SF Mission’s Kitchen - the popular Mission St brunch spot that always has a weekend line - is opening a second location on Valencia. The old Flor de Cafe space is getting a glow-up.

📍1020 Valencia
🗓️ Coming soon

puf.io/socials/2025-...
November 11, 2025 at 1:39 AM
🥩 San Francisco's Tenderloin Museum celebrates the neighborhood’s gritty history, from concert halls and SRO hotels to Herb Caen’s famous line:

> Any city that doesn’t have a Tenderloin isn’t a city at all

Small in size﹠price, but packed with stories.

puf.io/socials/2025-...
November 10, 2025 at 4:56 PM
Find your most expensive and slowest Firestore queries with the (relatively) new query insights panel in the Google Cloud console.

I've already been using this on my projects, leading to both a better experience for my users and a lower bill for me! 🙌

cloud.google.com/fir...
November 10, 2025 at 12:45 AM
Happy digs into how real-life struggles of the players shape their in-game choices. Great characters, smart pacing - though power levels climb fast. Still: excellent setup for when all storylines converge, which can't be far off.

Full review: puf.io/books/happy--...
3/3
November 9, 2025 at 8:25 PM
This third separate storyline in the Awaken Online universe (after Jason’s and Fin’s arcs), follows Dom - a college athlete diagnosed with terminal cancer who’s offered access to Awaken Online as therapy.

The character work is rich here, both for Dom and others.
2/3
November 9, 2025 at 8:25 PM
📚 Awaken Online: Happy by Travis Bagwell

(aka Book #5.5 in the series)

★★★★★

This is the 12th book I’ve read in this VR-litRPG universe - and one of the best yet. Here’s why 👇
1/3
November 9, 2025 at 8:24 PM
📖🇷🇺 Finished Crime and Punishment - my third Russian classic after Brothers Karamazov and War﹠Peace. I started for the cost-per-page, but stayed for the story. The Audible narration grew on me, and the ending tied things up nicely.

★★★★★

Review: puf.io/books/crime-a...
November 8, 2025 at 3:15 PM
Mission District flashback: The old Lucca Ravioli spot on 22nd/Valencia is now The Corner Store with pop-ups curated by Square. The York Street Collective is there through Dec and has art, coffee & non-alcoholic cocktails. Don’t miss it!

More on: puf.io/socials/2025-...
November 7, 2025 at 10:22 PM
🪵 Six giant wooden trolls have taken over Filoli, a historic estate 45 min south of SF. The sculptures by Thomas Dambo roam its gardens and redwood forest through Nov 10 - go meet them before they move on! 🌳

Full post with more pics: puf.io/socials/2025-...
November 6, 2025 at 10:44 PM
It's just a small UI fail in NotebookLM, but I really wonder why a UI designer came up with this. 🤔
November 6, 2025 at 4:56 PM
Pebble is back ⌚️

Almost a decade after Fitbit shut it down, Pebble relaunched its e-ink watches: sunlight-readable, week-long battery, and built for simplicity.

I got the Pebble 2 Duo and here’s what it’s like to use a smartwatch that still values time over touchscreens.
puf.io/posts/pebble-...
November 5, 2025 at 9:55 PM
A good example of how helpful named functions are:
November 5, 2025 at 9:40 PM
🗽 Public Art Spotlight: Glass Goddesses at Trinity Place
✨ 7 stacked-glass sculptures carved with classical figures
💡 Gorgeous by day, glowing by night
📍 1177 Market Street, San Francisco

puf.io/socials/2025-...
November 5, 2025 at 1:26 AM
🕹️ Somebody is having write scalability issues in their Firestore game 📈

Since I was stuck at JFK for a few hours, I wrote a list of things they/you may not know/realize. 🛫✍️

Links are in the next post in this thread ⬇️🧵
November 2, 2025 at 2:05 AM
Recently read Enshittification by Cory Doctorow - a sharp, funny, and furious look at how the internet (and everything else) went kaput, and how we might claw it back. 💩🤬💪

Rating: ★★★★☆

Full review: puf.io/books/enshitt...
November 1, 2025 at 3:16 PM
🪨⌚️ Pebble is back!

13+ years after its initial Kickstarter launch, and almost a decade after disappearing into Fitbit, Pebble founder @ericmigi is bringing the original smart'ish watches back.

I am still not a watch user, but I got one anyway - because… yay, e-ink!

Link👇
October 31, 2025 at 8:23 PM
Firebase is bringing Crashlytics support to web apps.

Yes, you read that right: Crashlytics for Web is finally be happening.

Chime in on the RFC here: github.com/firebase/...
October 31, 2025 at 12:43 AM
🪵 Six giant wooden trolls have taken over Filoli, a historic estate 45 min south of SF. The sculptures by Thomas Dambo roam its gardens and redwood forest through Nov 10 - go meet them before they move on! 🌳

Full post with more pics: puf.io/socials/2025-...
October 30, 2025 at 5:50 PM
📚 I read Awaken Online: Hellion by Travis Bagwell - the 10th AO book I’ve read. Jason vs. Finn at last! Massive power levels, epic city assault, and solid twists. Still loving this series. On to the next one. 🔥⚔️

Full review: puf.io/books/hellion...
October 29, 2025 at 11:46 PM
🎬 The Blues Brothers isn’t just a cult classic movie - it’s a film I watched every year from my teens to twenties. I just read Daniel de Visé's book about the movie and its creators: mostly John Belushi and Dan Aykroyd.

More and link 👇🧵
October 29, 2025 at 4:59 PM
🌁🐋 Meet Street Whale - a 49-ft public artwork by Reuben Rude on the JFK Promenade in Golden Gate Park. Tail + hump rise above ground, the rest painted across the street. Part of the Golden Mile Project in San Francisco.

More on: puf.io/socials/2025-...
October 28, 2025 at 11:14 PM