Puck Guldemond
puckguldemond.bsky.social
Puck Guldemond
@puckguldemond.bsky.social
PhD candidate at WUR | Political Microtargeting | Likes cats 🐈
✨Exciting news - new publication in Mass Communication and Society! ✨

📑 In this study, we examine how people process, think about, and respond to (mis)targeted political ads by conducting a large thought-listing experiment (N = 1,196).

🪡 A little thread to highlight our key findings.
September 19, 2025 at 10:57 AM
Lights, camera, action 📸🎥🎬

Shot a video today about my research for Faces of Science. I brought my dear old friend Tobii the eye-tracker for the occasion. Coming soon! 👀
May 2, 2025 at 4:02 PM
I am spending March and April at the @univie.ac.at to visit the groups of prof. dr. @solecheler.bsky.social
and prof. dr. @desireeschmuck.bsky.social

The first week already flew by, and I had a great start by picking up my bike to feel right at home 🚲

Looking forward to the upcoming weeks 🤩
March 10, 2025 at 1:22 PM
Happy to present my work on visual attention allocated to targeted political advertisements at #Etmaal2025 in Brugge ✨
February 4, 2025 at 9:45 AM
(1/2) It’s lab time! This month I will be collecting data with my good friend Tobii the eye-tracker. 👀 Stay tuned for some exciting results! 🕺🏼 @com_wur
October 9, 2023 at 10:13 AM