Puck Guldemond
puckguldemond.bsky.social
Puck Guldemond
@puckguldemond.bsky.social
PhD candidate at WUR | Political Microtargeting | Likes cats 🐈
Reposted by Puck Guldemond
Now that the ICA deadline is behind us… it’s time to get moving again! 👀 This is your last week to submit your abstract for Etmaal 2026 — deadline this Sunday (Nov 9)! Head to our website to submit ➡️ www.etmaal2026.nl/submissions
https://www.etmaal2026.nl
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www.etmaal2026.nl
November 4, 2025 at 2:12 PM
Reposted by Puck Guldemond
Sneak peek! 👀The Etmaal team visited Papendal this morning, the venue for Etmaal 2025! We are very excited to welcome everyone here in February! ✨💚
October 20, 2025 at 1:59 PM
✨Exciting news - new publication in Mass Communication and Society! ✨

📑 In this study, we examine how people process, think about, and respond to (mis)targeted political ads by conducting a large thought-listing experiment (N = 1,196).

🪡 A little thread to highlight our key findings.
September 19, 2025 at 10:57 AM
Question for AI researchers: what scale do you use to ask in a survey experiment whether participants think the AI generated stimulus is credible/trustworthy/whether it is AI or not?

#measurement #AI #askingforafriend 😉
August 1, 2025 at 8:23 AM
Reposted by Puck Guldemond
✨️New publication in IJOC✨️

What are the effects of disinformation that is not phrased as a blatant claim, but as a question or suggestion?

ijoc.org/index.php/ij...
Effective Ways of Casting Doubt? Examining the Different Effects of Blatant and Suggestive Disinformation | Schrijver | International Journal of Communication
Effective Ways of Casting Doubt? Examining the Different Effects of Blatant and Suggestive Disinformation
ijoc.org
July 16, 2025 at 8:59 AM
Dit jaar neem ik deel aan #facesofscience en in onderstaande video vertel ik meer over mijn onderzoek. Leuk als je meekijkt! 🤩👀

Mocht je meer willen weten, neem dan een kijkje op www.nemokennislink.nl/facesofscien... voor mijn profielpagina en eerste blog.
Communicatiewetenschapper @puckguldemond.bsky.social van @w-u-r.bsky.social onderzoekt politieke microtargeting: specifieke boodschappen die politieke partijen op kleine groepen richten. Puck is dit jaar een v/d #facesofscience van @NEMOkennislink en de KNAW. Check haar verhaal: youtu.be/mn0cLLazanw
Faces of Science: Puck Guldemond
YouTube video by De KNAW
youtu.be
June 24, 2025 at 9:08 AM
Lights, camera, action 📸🎥🎬

Shot a video today about my research for Faces of Science. I brought my dear old friend Tobii the eye-tracker for the occasion. Coming soon! 👀
May 2, 2025 at 4:02 PM
Reposted by Puck Guldemond
This week, we had two exciting presentations in our VMCI research talk series by our visiting PhD students, @puckguldemond.bsky.social and Arianna Colombo! Puck presented effects of political microtargeting, Arianna a novel classification of political influencers.

Bedankt & Grazie to you two!
April 4, 2025 at 10:45 AM
Reposted by Puck Guldemond
🚨 One week left to submit to #ECREAPolComm25 🚨
Working on anything political communication - empirical, theoretical, interdisciplinary, or applied? Submit your 3000-character abstract & join us in Innsbruck, Austria, this September! 🙂

⏳ Deadline: March 30, 2025
📍 CfP: www.uibk.ac.at/de/congress/...
March 24, 2025 at 9:23 AM
Reposted by Puck Guldemond
How do complexity and simplicity in political communication shape citizens' reasoning and attitudes toward politicians? 💭

Read more about it in this new study, out now in Human Communication Research ⬇️🤩
academic.oup.com/hcr/advance-...
March 18, 2025 at 1:40 PM
Reposted by Puck Guldemond
In about a month, we submit our application for the ESFRI Roadmap 🇪🇺
Help us reach 1,000 researchers by showing your support here: forms.gle/dm8K4xFgXD9b...
⚙️ Regardless, we’re sure you’ll find MEDem’s tools & services useful once they’re live. We’re already working on first prototypes this year! 🏗️📊
March 3, 2025 at 9:50 AM
I am spending March and April at the @univie.ac.at to visit the groups of prof. dr. @solecheler.bsky.social
and prof. dr. @desireeschmuck.bsky.social

The first week already flew by, and I had a great start by picking up my bike to feel right at home 🚲

Looking forward to the upcoming weeks 🤩
March 10, 2025 at 1:22 PM
Happy to present my work on visual attention allocated to targeted political advertisements at #Etmaal2025 in Brugge ✨
February 4, 2025 at 9:45 AM
Reposted by Puck Guldemond
Has someone been granted access to the Meta Content Library/API? I'm trying to collect feedback on pros and cons for a report, and would love to have a chat with people who have used it.
November 21, 2024 at 4:01 PM
Reposted by Puck Guldemond
For my new followers studying barriers to political participation and/or the (online) harassment of politicians:

You might be interested in my recent study with co-author Daphne van der Pas: doi.org/10.1177/1478...

We study if seeing online intimidation has a deterring effect on bystanders.
November 19, 2024 at 11:26 AM
Reposted by Puck Guldemond
Publication alert‼️🚨
Very happy to see the first paper of my dissertation on understanding the nature of bias accusations towards Public Service Media out in @jmcquarterly.bsky.social, together with @erikvanelsas @kgattermann.bsky.social

journals.sagepub.com/doi/10.1177/...

A short 🧶
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journals.sagepub.com
November 20, 2024 at 3:01 PM
📣❗️Working on political communication?❗️📣

Join our workshop Political Communication in the Hybrid Media System at Politicologen etmaal in Maastricht this June.

We’re planning on hosting a constructive and engaging (but mostly fun) workshop. Deadline March 31 politicologenetmaal.eu/call-for-pap...
Call for Papers 2024 – Politicologenetmaal 2024 in Maastricht
politicologenetmaal.eu
February 20, 2024 at 7:26 AM
Question: which PolComm books should definitely be on my Christmas list? I’m looking for those books that have stand the test of time, are fundamental for PolComm researchers, and/or have meant a great deal to you while you were figuring out how this field works. Please put suggestions below👇🏻✨
December 1, 2023 at 11:16 AM
Reposted by Puck Guldemond
Political deal 🇪🇺on political advertising almost ready.

Council and Parliament still to formally adopt the agreement.

More transparency and ban of ads based on profiling using special categories of personal data (e.g. ethnicity, religion, sexual orientation)

www.europarl.europa.eu/news/pt/pres...
Political advertising: deal on new measures to crack down on abuse | Atualidade | Parlamento Europeu
On Monday evening, EU co-legislators reached a provisional deal on new rules to make election and referenda campaigns more transparent and resistant to interference.
www.europarl.europa.eu
November 7, 2023 at 8:11 AM
An interesting turn of events 👀

The European Data Protection Board (EDPB) has decided to ban behavioural advertising on Facebook and Instagram

www.reuters.com/technology/f...
November 1, 2023 at 1:50 PM
Reposted by Puck Guldemond
Just a few days left to apply for this (TT!) assistant prof. position!
👇👇👇
www.wur.nl/nl/vacature/...
Hello there💙! What better way to get started here, than to post a truly awesome job opening?

🚨📣
Our wonderful research group in Wageningen has a vacancy for a tenure-track assistant professor. Deadline 30/10.

Take a look! ➡️ wur.nl/nl/vacature/...
Assistant professor in communication science (tenure track)
wur.nl
October 26, 2023 at 8:40 AM
(1/2) It’s lab time! This month I will be collecting data with my good friend Tobii the eye-tracker. 👀 Stay tuned for some exciting results! 🕺🏼 @com_wur
October 9, 2023 at 10:13 AM
Hi all, it’s time for a proper introduction. I am a PhD candidate at Wageningen University studying how people process political Microtargeting. To disentangle this, I conduct eye-tracking and thought listing experiments, amongst other things. Feel free to reach out if this interests you too🕺🏼☕️
October 8, 2023 at 2:41 PM
Reposted by Puck Guldemond
Hello there💙! What better way to get started here, than to post a truly awesome job opening?

🚨📣
Our wonderful research group in Wageningen has a vacancy for a tenure-track assistant professor. Deadline 30/10.

Take a look! ➡️ wur.nl/nl/vacature/...
Assistant professor in communication science (tenure track)
wur.nl
October 6, 2023 at 7:54 AM