Prasid Pathak
@prasid.bsky.social
Iron-willed Growth Consultant. Will help you grow or die trying | Previously at Microsoft, Twilio, Codecademy and 5-Time Startup Head of Marketing
Pinned
Prasid Pathak
@prasid.bsky.social
· Dec 11
Looking for SaaS pros who share valuable insights and no fluff? I’ve put together a starter pack of SaaS influencers to follow. Check it out and let me know if I missed anyone!
go.bsky.app/PYtQ1s
go.bsky.app/PYtQ1s
Solopreneurs: How much time are you spending on personal brand + zoom catch-ups + networking events etc.?
January 31, 2025 at 5:22 PM
Solopreneurs: How much time are you spending on personal brand + zoom catch-ups + networking events etc.?
I was working in a ~$40M ARR business when, deep into board prep one night, we realized there was a ~$4M leak in the funnel somewhere between Closed-Won Deals and New Customer Starts.
January 30, 2025 at 4:53 PM
I was working in a ~$40M ARR business when, deep into board prep one night, we realized there was a ~$4M leak in the funnel somewhere between Closed-Won Deals and New Customer Starts.
If you were a marketer in 2010, this high-five brings-back all the feels. First, exhilaration of having just hit-send on a big email campaign. Next, there’s a touch of fear, knowing you might face embarrassment if there’s a typo you didn’t catch.
January 29, 2025 at 5:34 PM
If you were a marketer in 2010, this high-five brings-back all the feels. First, exhilaration of having just hit-send on a big email campaign. Next, there’s a touch of fear, knowing you might face embarrassment if there’s a typo you didn’t catch.
Founder-led growth using LinkedIn/X has gotten extremely competitive. But one person who’s cracked it is Nick Huber, growing from 0 to 388,000 followers. My team spent over 20 hours reverse-engineering his playbook. We dissected his 10 highest-performing posts, his 5 biggest follower growth-spurts.
January 28, 2025 at 4:53 PM
Founder-led growth using LinkedIn/X has gotten extremely competitive. But one person who’s cracked it is Nick Huber, growing from 0 to 388,000 followers. My team spent over 20 hours reverse-engineering his playbook. We dissected his 10 highest-performing posts, his 5 biggest follower growth-spurts.
If everything’s a priority, nothing is. Great growth leaders focus on what matters—and let the rest burn. Here’s how to do it right: ⤵️
Reid Hoffman introduced me to this “letting fires burn” concept in an interview with Selina Tobaccowala, former President and CTO of SurveyMonkey.
Reid Hoffman introduced me to this “letting fires burn” concept in an interview with Selina Tobaccowala, former President and CTO of SurveyMonkey.
January 23, 2025 at 4:09 PM
If everything’s a priority, nothing is. Great growth leaders focus on what matters—and let the rest burn. Here’s how to do it right: ⤵️
Reid Hoffman introduced me to this “letting fires burn” concept in an interview with Selina Tobaccowala, former President and CTO of SurveyMonkey.
Reid Hoffman introduced me to this “letting fires burn” concept in an interview with Selina Tobaccowala, former President and CTO of SurveyMonkey.
Of all the roles in the C-Suite, I’d argue CMO is the one that’s changed the most drastically. And if you’re not adapting to this new way of thinking about the CMO’s role, you’re setting your business up for failure.
January 22, 2025 at 3:52 PM
Of all the roles in the C-Suite, I’d argue CMO is the one that’s changed the most drastically. And if you’re not adapting to this new way of thinking about the CMO’s role, you’re setting your business up for failure.
If you want a molotov cocktail of a marketing book, read Byron Sharp’s How Brands Grow.
The Good: It offers a framework for how brand advertising can drive revenue impact.
The Spicy: It basically calls-out the way most marketers think about segmentation as being completely wrong.
The Good: It offers a framework for how brand advertising can drive revenue impact.
The Spicy: It basically calls-out the way most marketers think about segmentation as being completely wrong.
January 21, 2025 at 3:41 PM
If you want a molotov cocktail of a marketing book, read Byron Sharp’s How Brands Grow.
The Good: It offers a framework for how brand advertising can drive revenue impact.
The Spicy: It basically calls-out the way most marketers think about segmentation as being completely wrong.
The Good: It offers a framework for how brand advertising can drive revenue impact.
The Spicy: It basically calls-out the way most marketers think about segmentation as being completely wrong.
You know that story about how Marissa Mayer pushed Google’s homepage team to 41 shades of blue? What if I told you that story has taught a whole generation of growth teams the wrong lesson.
January 20, 2025 at 4:08 PM
You know that story about how Marissa Mayer pushed Google’s homepage team to 41 shades of blue? What if I told you that story has taught a whole generation of growth teams the wrong lesson.
When should startups start thinking about partnerships? Cailen DSa, who led early GTM efforts at Dropbox, Box, and Front, says most startups wait too long.
In our latest interview, Cailen details how he built Front's early partner motion:
In our latest interview, Cailen details how he built Front's early partner motion:
How Front Succeeded with Its Partner Motion | Cailen DSa (Early GTM at Dropbox, Box, and Front)
An oft-overlooked channel, partnerships can be a high-ROI part of your early GTM strategy.
www.thegrowthcmo.co
January 16, 2025 at 6:20 PM
When should startups start thinking about partnerships? Cailen DSa, who led early GTM efforts at Dropbox, Box, and Front, says most startups wait too long.
In our latest interview, Cailen details how he built Front's early partner motion:
In our latest interview, Cailen details how he built Front's early partner motion:
As a startup leader, you may be inclined to focus on cutting costs and cutting corners.
But in times like these, there's one area you should absolutely invest in.👇
But in times like these, there's one area you should absolutely invest in.👇
January 15, 2025 at 4:47 PM
As a startup leader, you may be inclined to focus on cutting costs and cutting corners.
But in times like these, there's one area you should absolutely invest in.👇
But in times like these, there's one area you should absolutely invest in.👇
Last month, I had the pleasure of co-hosting our first ever Brooklyn Operators & Founders meetup.
The turnout, conversations, and connections exceeded all expectations.
The turnout, conversations, and connections exceeded all expectations.
January 14, 2025 at 4:09 PM
Last month, I had the pleasure of co-hosting our first ever Brooklyn Operators & Founders meetup.
The turnout, conversations, and connections exceeded all expectations.
The turnout, conversations, and connections exceeded all expectations.
In 2018, Mark Zuckerberg was an awkward CEO in a suit, facing scandals and Congressional hearings.
Fast forward to today: Zuck is a jacked MMA fighter surfing in a tuxedo, receiving adoration from fans on Twitter. This is one of the most interesting PR transformations in history. What can we learn?
Fast forward to today: Zuck is a jacked MMA fighter surfing in a tuxedo, receiving adoration from fans on Twitter. This is one of the most interesting PR transformations in history. What can we learn?
January 13, 2025 at 4:43 PM
In 2018, Mark Zuckerberg was an awkward CEO in a suit, facing scandals and Congressional hearings.
Fast forward to today: Zuck is a jacked MMA fighter surfing in a tuxedo, receiving adoration from fans on Twitter. This is one of the most interesting PR transformations in history. What can we learn?
Fast forward to today: Zuck is a jacked MMA fighter surfing in a tuxedo, receiving adoration from fans on Twitter. This is one of the most interesting PR transformations in history. What can we learn?
Alex Cooper’s rise from unemployed blogger to signing a $100M deal is the biggest creator economy story of the year. The creator economy is known for exploiting talent. So the real story is her calculated risk-taking and how she flipped the system to her advantage. Here’s the breakdown:
January 9, 2025 at 2:33 PM
Alex Cooper’s rise from unemployed blogger to signing a $100M deal is the biggest creator economy story of the year. The creator economy is known for exploiting talent. So the real story is her calculated risk-taking and how she flipped the system to her advantage. Here’s the breakdown:
As Slack prepared to go public, one challenge loomed large: how do you convince users to pay for a tool they’re already getting so much value from—for free?
How Slack Pivoted from Freemium to Free Trial to Fuel Revenue Growth | Q&A Shikha Kaiwar (Product Marketing & Growth Leader)
Shikha shares how Slack became one of the most successful PLG companies in history, running complex monetization experiments in the run-up to their IPO.
www.thegrowthcmo.co
January 8, 2025 at 1:07 PM
As Slack prepared to go public, one challenge loomed large: how do you convince users to pay for a tool they’re already getting so much value from—for free?
CEOs: Please stop asking your team to test yet-another marketing channel. The #1 most-overlooked lever for profitable growth is having a well-designed revenue architecture across your marketing, sales, and product hand-offs.
January 7, 2025 at 2:14 PM
CEOs: Please stop asking your team to test yet-another marketing channel. The #1 most-overlooked lever for profitable growth is having a well-designed revenue architecture across your marketing, sales, and product hand-offs.
Breaking through on organic social is one of the black arts of marketing. When it works, it’s awesome. But it’s gotten very saturated. Recently, I’ve seen startups spending $6K+/mo on agencies like StoryArb trying to replicate that playbook, with no success.
January 6, 2025 at 2:09 PM
Breaking through on organic social is one of the black arts of marketing. When it works, it’s awesome. But it’s gotten very saturated. Recently, I’ve seen startups spending $6K+/mo on agencies like StoryArb trying to replicate that playbook, with no success.
You’ve heard of “girl math” and “boy math,” but what about “CEO math?” One of my biggest mistakes as Head of Marketing was letting the CEO drive revenue target-setting. Here’s how it went down—and what I learned. 👇
January 2, 2025 at 2:35 PM
You’ve heard of “girl math” and “boy math,” but what about “CEO math?” One of my biggest mistakes as Head of Marketing was letting the CEO drive revenue target-setting. Here’s how it went down—and what I learned. 👇
5 years ago today, I took a leap of faith. After spending 15+ years leading marketing and growth teams at Microsoft, SoFi, and Codecademy, I decided to start my own growth consulting business called Airframe Labs.
December 17, 2024 at 5:22 PM
5 years ago today, I took a leap of faith. After spending 15+ years leading marketing and growth teams at Microsoft, SoFi, and Codecademy, I decided to start my own growth consulting business called Airframe Labs.
Last week I asked someone to solve a problem, and guess what I got back? A pretty spreadsheet.
It was a list of solutions. I’m sure it was very thorough. But a week had elapsed and no actual action had been taken.
It was a list of solutions. I’m sure it was very thorough. But a week had elapsed and no actual action had been taken.
December 17, 2024 at 1:34 PM
Last week I asked someone to solve a problem, and guess what I got back? A pretty spreadsheet.
It was a list of solutions. I’m sure it was very thorough. But a week had elapsed and no actual action had been taken.
It was a list of solutions. I’m sure it was very thorough. But a week had elapsed and no actual action had been taken.
Does this sound familiar: a change that should take an engineer half a day to complete instead requires 3 weeks and 3 meetings just to get into the queue. 😵
It doesn’t have to be this way.
It doesn’t have to be this way.
December 13, 2024 at 4:03 PM
Does this sound familiar: a change that should take an engineer half a day to complete instead requires 3 weeks and 3 meetings just to get into the queue. 😵
It doesn’t have to be this way.
It doesn’t have to be this way.
It’s the end of the year, and a lot of growth/mktg teams are in planning mode. If you’re in the same boat, I highly recommend the ICE framework.
I couldn’t find an ICE template I liked for Notion or Monday, so I created two of my own. 👉 Comment “ICE” and I’ll DM you a copy.
I couldn’t find an ICE template I liked for Notion or Monday, so I created two of my own. 👉 Comment “ICE” and I’ll DM you a copy.
December 12, 2024 at 4:22 PM
It’s the end of the year, and a lot of growth/mktg teams are in planning mode. If you’re in the same boat, I highly recommend the ICE framework.
I couldn’t find an ICE template I liked for Notion or Monday, so I created two of my own. 👉 Comment “ICE” and I’ll DM you a copy.
I couldn’t find an ICE template I liked for Notion or Monday, so I created two of my own. 👉 Comment “ICE” and I’ll DM you a copy.
Looking for SaaS pros who share valuable insights and no fluff? I’ve put together a starter pack of SaaS influencers to follow. Check it out and let me know if I missed anyone!
go.bsky.app/PYtQ1s
go.bsky.app/PYtQ1s
December 11, 2024 at 5:36 PM
Looking for SaaS pros who share valuable insights and no fluff? I’ve put together a starter pack of SaaS influencers to follow. Check it out and let me know if I missed anyone!
go.bsky.app/PYtQ1s
go.bsky.app/PYtQ1s