Bill Wasinger
@phcommunications.bsky.social
Copywriter, editor, proofreader and non-poet for Ph Communications. Cyclist, storm chaser, wily super genius! Best-selling author of Moby Dick & The Great Gatsby. www.palehosecommunications.com
Oklahoma aurora! #Northernlights #auroraborealis
November 12, 2025 at 5:49 AM
Oklahoma aurora! #Northernlights #auroraborealis
Me just now when the AE tells me the ad agency (that does awful creative) runs all their work past a review committee before it goes out…
a man with a backpack says " wait really " on a screen
ALT: a man with a backpack says " wait really " on a screen
media.tenor.com
October 29, 2025 at 8:09 PM
Me just now when the AE tells me the ad agency (that does awful creative) runs all their work past a review committee before it goes out…
You can't be a #wordsmith unless you know:
#Morrissey was the lead singer of The Smiths
Robert Smith was the lead singer of The Cure
Patty Smyth was the lead singer of Scandal
Patti Smith founded The Patti Smith Group and is known as "punk rock's poet laureate"
#Imnotapoet #Imalsonotawordsmith
#Morrissey was the lead singer of The Smiths
Robert Smith was the lead singer of The Cure
Patty Smyth was the lead singer of Scandal
Patti Smith founded The Patti Smith Group and is known as "punk rock's poet laureate"
#Imnotapoet #Imalsonotawordsmith
September 5, 2025 at 11:10 PM
You can't be a #wordsmith unless you know:
#Morrissey was the lead singer of The Smiths
Robert Smith was the lead singer of The Cure
Patty Smyth was the lead singer of Scandal
Patti Smith founded The Patti Smith Group and is known as "punk rock's poet laureate"
#Imnotapoet #Imalsonotawordsmith
#Morrissey was the lead singer of The Smiths
Robert Smith was the lead singer of The Cure
Patty Smyth was the lead singer of Scandal
Patti Smith founded The Patti Smith Group and is known as "punk rock's poet laureate"
#Imnotapoet #Imalsonotawordsmith
A wonderful overview of Astronomer's stellar response to a bad situation…
VOICE | "The saying that all publicity is good publicity isn’t always true, and yet there’s a whole slew of professionals out there seeking to make it their cause," writes Steph Ross. bit.ly/44YFs2Q
How Astronomer Won the Internet Without Losing the Brand
A response like this only works when marketing leadership has the structure move quickly, act with judgment, and lead the response.
bit.ly
July 31, 2025 at 2:18 PM
A wonderful overview of Astronomer's stellar response to a bad situation…
Pull up next to a guy w/ long hair/big mustache on a motorcycle when Crosby Stills and Nash were in town. Said out loud (with windows open thinking he couldn’t hear me), “Wow! It’s David Crosby!” He does hear me and in his distinctive voice, David Crosby turns and says, “Hey man! How’s it going!”
July 19, 2025 at 5:07 PM
Pull up next to a guy w/ long hair/big mustache on a motorcycle when Crosby Stills and Nash were in town. Said out loud (with windows open thinking he couldn’t hear me), “Wow! It’s David Crosby!” He does hear me and in his distinctive voice, David Crosby turns and says, “Hey man! How’s it going!”
Bicentennial Minutes…
That time, 50 years ago, when Shell Oil bought TV air time to run Bicentennial Minute spots sharing American history from 1776…
www.nytimes.com/2025/07/14/a...
That time, 50 years ago, when Shell Oil bought TV air time to run Bicentennial Minute spots sharing American history from 1776…
www.nytimes.com/2025/07/14/a...
When Americans Could Agree on History, At Least for 60 Seconds
www.nytimes.com
July 15, 2025 at 4:34 AM
Bicentennial Minutes…
That time, 50 years ago, when Shell Oil bought TV air time to run Bicentennial Minute spots sharing American history from 1776…
www.nytimes.com/2025/07/14/a...
That time, 50 years ago, when Shell Oil bought TV air time to run Bicentennial Minute spots sharing American history from 1776…
www.nytimes.com/2025/07/14/a...
A nice case study on the topic of "Measles; F around and find out"
www.nytimes.com/2025/06/22/u...
www.nytimes.com/2025/06/22/u...
‘I Feel Like I’ve Been Lied To’: When a Measles Outbreak Hits Home
www.nytimes.com
June 23, 2025 at 10:11 PM
A nice case study on the topic of "Measles; F around and find out"
www.nytimes.com/2025/06/22/u...
www.nytimes.com/2025/06/22/u...
So many great songs to consider, but for me, #BrianWilson and the Beach Boys sound peaked right here…
youtu.be/9Y-0nWVdBH4?...
youtu.be/9Y-0nWVdBH4?...
Don't Worry Baby
YouTube video by BTAN Oneline
youtu.be
June 12, 2025 at 4:19 AM
So many great songs to consider, but for me, #BrianWilson and the Beach Boys sound peaked right here…
youtu.be/9Y-0nWVdBH4?...
youtu.be/9Y-0nWVdBH4?...
Like many others this weekend, I was reminded that "Journalism" — as a career choice or a Kentucky Derby choice— will *not* make you rich…
May 5, 2025 at 4:46 PM
Like many others this weekend, I was reminded that "Journalism" — as a career choice or a Kentucky Derby choice— will *not* make you rich…
Really impressive new severe weather warning system that is, of course, being threatened by pointless staffing and funding cuts…
The NOAA Global Systems Laboratory in Boulder, Colorado led development of Convective Hazard Services (replacing WarnGen) in collaboration with the NWS, CIRES, CIRA, and other key partners.
Read more: www.cira.colostate.edu/science-stor...
Read more: www.cira.colostate.edu/science-stor...
CIRA - Cooperative Institute for Research in the Atmosphere » Weather forecasters provide overwhelmingly positive feedback for new software under threat from funding changesSearch CIRA Website
www.cira.colostate.edu
April 14, 2025 at 4:32 PM
Really impressive new severe weather warning system that is, of course, being threatened by pointless staffing and funding cuts…
Happy anniversary to that fun #Aprilfools prank ad that went terribly awry…
palehosecommunications.com/2010/04/01/w...
palehosecommunications.com/2010/04/01/w...
When Good (Fake) Ads Go Bad - Ph Communications - Oklahoma City Copywriting, Editing, Proofreading, and More
I’ve never been much for April Fool’s shenanigans. But, April 1st always brings to mind a piece I did while working as the Copywriter/Advertising Coordinator for Glamour Shots. This was during the hey...
palehosecommunications.com
April 1, 2025 at 6:31 PM
Happy anniversary to that fun #Aprilfools prank ad that went terribly awry…
palehosecommunications.com/2010/04/01/w...
palehosecommunications.com/2010/04/01/w...
Nicely done!
And for those not familiar with hockey terminology, "elbows up" refers to a rough, tough style of play (made famous by Gordie Howe) characterized by aggressively leading with your elbow up, ready to fend of any contact…
And for those not familiar with hockey terminology, "elbows up" refers to a rough, tough style of play (made famous by Gordie Howe) characterized by aggressively leading with your elbow up, ready to fend of any contact…
March 23, 2025 at 5:15 PM
Nicely done!
And for those not familiar with hockey terminology, "elbows up" refers to a rough, tough style of play (made famous by Gordie Howe) characterized by aggressively leading with your elbow up, ready to fend of any contact…
And for those not familiar with hockey terminology, "elbows up" refers to a rough, tough style of play (made famous by Gordie Howe) characterized by aggressively leading with your elbow up, ready to fend of any contact…
And sadness fills my home… www.nytimes.com/2025/03/07/a...
George Lowe, Kvetchy Voice of Cartoon Network’s Space Ghost, Dies at 67 (Gift Article)
He was the secret weapon behind a modern cult-classic series that reimagined the 1960s intergalactic superhero as temperamental talk show host.
www.nytimes.com
March 7, 2025 at 3:01 PM
And sadness fills my home… www.nytimes.com/2025/03/07/a...
I've always said that any 4th quarter #SuperBowl ad buy is the biggest gamble in advertising. Today, lots of advertisers are gonna lose their bets … at an average of $8 million a spot…
February 10, 2025 at 2:22 AM
I've always said that any 4th quarter #SuperBowl ad buy is the biggest gamble in advertising. Today, lots of advertisers are gonna lose their bets … at an average of $8 million a spot…
The second time *was not* the charm for the Meta/RayBan glasses spot… #superbowlads
February 10, 2025 at 1:57 AM
The second time *was not* the charm for the Meta/RayBan glasses spot… #superbowlads
The "Jesus, He Gets Us" ad asked "What is greatness?" Answer: It was not that spot… #superbowlads
February 10, 2025 at 12:58 AM
The "Jesus, He Gets Us" ad asked "What is greatness?" Answer: It was not that spot… #superbowlads
Why didn't someone use a silver bullet to put that Coors Light Case of the Mondays spot out of its misery before it ever got produced? #superbowlads
February 10, 2025 at 12:26 AM
Why didn't someone use a silver bullet to put that Coors Light Case of the Mondays spot out of its misery before it ever got produced? #superbowlads
My first quarter ad winners: Doritos and Pfizer. Both had fun and engaging spots.
Everything else was trying too hard and painfully mediocre…
#superbowlads
Everything else was trying too hard and painfully mediocre…
#superbowlads
February 10, 2025 at 12:24 AM
My first quarter ad winners: Doritos and Pfizer. Both had fun and engaging spots.
Everything else was trying too hard and painfully mediocre…
#superbowlads
Everything else was trying too hard and painfully mediocre…
#superbowlads
If eyebrows and food were ever going to be associated, it's very accurate and appropriate that it's food from Little Caesar's #superbowlads
February 9, 2025 at 11:58 PM
If eyebrows and food were ever going to be associated, it's very accurate and appropriate that it's food from Little Caesar's #superbowlads
Motion to have #TromboneShorty perform at every future #SuperBowl ! Can I get a second?
February 9, 2025 at 11:28 PM
Motion to have #TromboneShorty perform at every future #SuperBowl ! Can I get a second?
It's #SuperBowlSunday and that means today is the one glorious day of the year when I get to say…
"Honey, I have to watch football today. You know, for work…"
#SuperBowl2025 #SuperBowlLIX #SuperBowl
"Honey, I have to watch football today. You know, for work…"
#SuperBowl2025 #SuperBowlLIX #SuperBowl
February 9, 2025 at 7:14 PM
It's #SuperBowlSunday and that means today is the one glorious day of the year when I get to say…
"Honey, I have to watch football today. You know, for work…"
#SuperBowl2025 #SuperBowlLIX #SuperBowl
"Honey, I have to watch football today. You know, for work…"
#SuperBowl2025 #SuperBowlLIX #SuperBowl