Peter Bowen
@petebowen.bsky.social
Surfer at dawn. Google Ads guy for work. https://pete-bowen.com.
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Peter Bowen
@petebowen.bsky.social
· Mar 5
PPC Burnout Is Real: How to Protect Yourself — Pete Bowen
Running Google Ads for clients is stressful. Here are some ideas that might help avoid burnout.
pete-bowen.com
If you work in PPC and are anything like me, one day, you're the king of the world. The next day, Google changes something: ads don't run, clicks won't convert, and accounts get suspended.
I know work shouldn't affect my happiness but it does. Some ideas on this: pete-bowen.com/ppc-burnout-...
I know work shouldn't affect my happiness but it does. Some ideas on this: pete-bowen.com/ppc-burnout-...
I consulted on an underperforming Google Ads account for a service broker. Over the years the account structure had become very complex. This complexity has a cost: pete-bowen.com/the-hidden-c...
The Hidden Cost of Complexity in Google Ads — Pete Bowen
Complexity creeps into Google Ads accounts. But, there is no escaping that it comes at a price.
pete-bowen.com
August 5, 2025 at 4:27 PM
I consulted on an underperforming Google Ads account for a service broker. Over the years the account structure had become very complex. This complexity has a cost: pete-bowen.com/the-hidden-c...
When a someone says their leads are unqualified they might be talking about: bot spam, job seekers, ghosting, affordability, area, timing etc
Figuring out exactly what's meant by "unqualified lead" is the first step to improving lead quality. Diagnose then prescribe.
Figuring out exactly what's meant by "unqualified lead" is the first step to improving lead quality. Diagnose then prescribe.
August 1, 2025 at 9:54 AM
When a someone says their leads are unqualified they might be talking about: bot spam, job seekers, ghosting, affordability, area, timing etc
Figuring out exactly what's meant by "unqualified lead" is the first step to improving lead quality. Diagnose then prescribe.
Figuring out exactly what's meant by "unqualified lead" is the first step to improving lead quality. Diagnose then prescribe.
Anyone running a service business for long enough knows that some clients are impossible. I discovered an unexpected red flag: complexity. pete-bowen.com/complexity-i...
Client selection: complexity is a red flag — Pete Bowen
Anyone in a service business knows that some money is easy, and some costs blood. The difference isn’t the work, it’s the client. The key is spotting terrible clients early. Complex systems are a red ...
pete-bowen.com
July 26, 2025 at 11:03 AM
Anyone running a service business for long enough knows that some clients are impossible. I discovered an unexpected red flag: complexity. pete-bowen.com/complexity-i...
Performance Max has been terrible for lead gen, but I ran one anyway and was surprised that it worked. Here's my write up: pete-bowen.com/can-performa...
Can Performance Max campaigns work for lead generation? — Pete Bowen
Can Performance Max campaigns work for lead generation? In this article, I share how I tested PMax for a client whose search campaigns had reached their limits.
pete-bowen.com
June 25, 2025 at 10:21 AM
Performance Max has been terrible for lead gen, but I ran one anyway and was surprised that it worked. Here's my write up: pete-bowen.com/can-performa...
Here's irony for you: The more you care about doing a great job in PPC, the more likely you are to struggle with it as a career.
The best PPC people tend to be conscientious, detail-oriented, analytical thinkers. They are diligent and accountable. They take their work very personally.
The best PPC people tend to be conscientious, detail-oriented, analytical thinkers. They are diligent and accountable. They take their work very personally.
June 19, 2025 at 1:32 PM
Here's irony for you: The more you care about doing a great job in PPC, the more likely you are to struggle with it as a career.
The best PPC people tend to be conscientious, detail-oriented, analytical thinkers. They are diligent and accountable. They take their work very personally.
The best PPC people tend to be conscientious, detail-oriented, analytical thinkers. They are diligent and accountable. They take their work very personally.
Reposted by Peter Bowen
I'm reminded of, a quote I saw "I only argue with my equals. All others I teach."
I no longer have the patience or opposition for arguing but I spend a lot of time teaching..
I no longer have the patience or opposition for arguing but I spend a lot of time teaching..
May 31, 2025 at 1:44 AM
I'm reminded of, a quote I saw "I only argue with my equals. All others I teach."
I no longer have the patience or opposition for arguing but I spend a lot of time teaching..
I no longer have the patience or opposition for arguing but I spend a lot of time teaching..
If you're running Google Ads for your SaaS, it's not enough to track free trial signups — you need to know which ads are actually bringing in paying users. Here's how: pete-bowen.com/google-ads-c...
How to Track Which Google Ads Bring Paying SAAS Users — Pete Bowen
If you're running Google Ads for your SaaS, it's not enough to track free trial signups — you need to know which ads are actually bringing in paying users.
pete-bowen.com
April 19, 2025 at 12:23 PM
If you're running Google Ads for your SaaS, it's not enough to track free trial signups — you need to know which ads are actually bringing in paying users. Here's how: pete-bowen.com/google-ads-c...
Spam leads are a real problem. If you’re running Google Ads—especially Performance Max campaigns—you’re probably paying for junk leads. 2FA can stop spam but it comes with some downsides:
pete-bowen.com/reduce-conta...
pete-bowen.com/reduce-conta...
Can 2FA Reduce Contact Form Spam, and Should You Use It? — Pete Bowen
2FA can reduce contact form spam—but it adds friction, risks real leads, and opens the door to scams like SMS pumping.
pete-bowen.com
April 9, 2025 at 4:31 PM
Spam leads are a real problem. If you’re running Google Ads—especially Performance Max campaigns—you’re probably paying for junk leads. 2FA can stop spam but it comes with some downsides:
pete-bowen.com/reduce-conta...
pete-bowen.com/reduce-conta...
I consulted on a Google Ads account for a clean room contractor. A specialist business with only a handful built every year. They were getting more than 10 000 clicks a month, but they hardly ever got a quality lead. Here's how we fixed this: pete-bowen.com/sanity-check...
Sanity check your Google Ads — Pete Bowen
It's always worth asking if the numbers in your Google Ads account line up with what you know about your industry.
pete-bowen.com
April 2, 2025 at 3:38 PM
I consulted on a Google Ads account for a clean room contractor. A specialist business with only a handful built every year. They were getting more than 10 000 clicks a month, but they hardly ever got a quality lead. Here's how we fixed this: pete-bowen.com/sanity-check...
I recently helped someone with an interesting Google Ads challenge. There are only about 600 exact searches per month. Phrase or broad match bring in more leads, but they don’t convert as well. Here's an approach for making the most of the available search volume. pete-bowen.com/two-campaign...
The Two-Campaign Fix for Google Ads with Low Search Volume — Pete Bowen
I recently helped someone with an interesting Google Ads challenge. There are only about 600 exact searches per month worldwide. Phrase or broad match bring in more leads, but they don’t convert as we...
pete-bowen.com
March 28, 2025 at 3:10 PM
I recently helped someone with an interesting Google Ads challenge. There are only about 600 exact searches per month. Phrase or broad match bring in more leads, but they don’t convert as well. Here's an approach for making the most of the available search volume. pete-bowen.com/two-campaign...
Lately, Google Ads has been unstable even for experienced PPC managers. Campaigns that were previously doing ok have issues like ads not showing for key search terms, extreme spikes in click costs, and budgets being spent erratically without corresponding results: pete-bowen.com/somethings-w...
Something’s Wrong with Google Ads – And It’s Not Just You — Pete Bowen
The last few weeks have been rough for anyone trying to get leads through Google Ads. Accounts that used to run smoothly are now acting strange and unpredictable.
pete-bowen.com
March 21, 2025 at 4:07 PM
Lately, Google Ads has been unstable even for experienced PPC managers. Campaigns that were previously doing ok have issues like ads not showing for key search terms, extreme spikes in click costs, and budgets being spent erratically without corresponding results: pete-bowen.com/somethings-w...
This is for you if you’re running Google Ads and leads contact you via WhatsApp. Most clicks on the WhatsApp button don't make contact. Data here: pete-bowen.com/how-many-wha...
How Many WhatsApp Clicks Turn Into Leads? — Pete Bowen
You can track clicks on the WhatsApp button as conversions in Google Ads but you can't track leads. This results in overcounting how many clicks turn into leads. Inflated conversion numbers lead to ov...
pete-bowen.com
March 17, 2025 at 3:01 PM
This is for you if you’re running Google Ads and leads contact you via WhatsApp. Most clicks on the WhatsApp button don't make contact. Data here: pete-bowen.com/how-many-wha...
People need to believe 3 things before they’ll hire you:
1. That you actually understand them.
2. That you're competent.
3. That working with you won’t be a nightmare.
Most landing pages completely ignore the third. Here's how I fix this: pete-bowen.com/the-missing-...
1. That you actually understand them.
2. That you're competent.
3. That working with you won’t be a nightmare.
Most landing pages completely ignore the third. Here's how I fix this: pete-bowen.com/the-missing-...
The Missing Piece on Most Landing Pages — Pete Bowen
When people are looking into a product or service they rarely need they need to be confident about three things before they’ll work with you: That you actually understand what they need. That you have...
pete-bowen.com
March 14, 2025 at 2:17 PM
People need to believe 3 things before they’ll hire you:
1. That you actually understand them.
2. That you're competent.
3. That working with you won’t be a nightmare.
Most landing pages completely ignore the third. Here's how I fix this: pete-bowen.com/the-missing-...
1. That you actually understand them.
2. That you're competent.
3. That working with you won’t be a nightmare.
Most landing pages completely ignore the third. Here's how I fix this: pete-bowen.com/the-missing-...
B2B advertisers often waste money on B2C leads when there are consumer versions of their products or services.
Here's how we used price in the ads to filter out B2C leads: pete-bowen.com/how-adding-p...
Here's how we used price in the ads to filter out B2C leads: pete-bowen.com/how-adding-p...
How Adding Pricing to Google Ads Headlines Increased B2B Lead Qualification by 27% — Pete Bowen
B2B advertisers often waste money on B2C leads. The thinking was that adding the price to the ad would deter individuals without scaring off B2B buyers.
pete-bowen.com
March 6, 2025 at 4:57 PM
B2B advertisers often waste money on B2C leads when there are consumer versions of their products or services.
Here's how we used price in the ads to filter out B2C leads: pete-bowen.com/how-adding-p...
Here's how we used price in the ads to filter out B2C leads: pete-bowen.com/how-adding-p...
If you work in PPC and are anything like me, one day, you're the king of the world. The next day, Google changes something: ads don't run, clicks won't convert, and accounts get suspended.
I know work shouldn't affect my happiness but it does. Some ideas on this: pete-bowen.com/ppc-burnout-...
I know work shouldn't affect my happiness but it does. Some ideas on this: pete-bowen.com/ppc-burnout-...
PPC Burnout Is Real: How to Protect Yourself — Pete Bowen
Running Google Ads for clients is stressful. Here are some ideas that might help avoid burnout.
pete-bowen.com
March 5, 2025 at 4:11 PM
If you work in PPC and are anything like me, one day, you're the king of the world. The next day, Google changes something: ads don't run, clicks won't convert, and accounts get suspended.
I know work shouldn't affect my happiness but it does. Some ideas on this: pete-bowen.com/ppc-burnout-...
I know work shouldn't affect my happiness but it does. Some ideas on this: pete-bowen.com/ppc-burnout-...
Reddit who thought having the back button and the collapse menu button right next to each other and using almost the same icon was a good idea? Maybe I'm just old but I keep getting fooled by it.
March 1, 2025 at 11:34 AM
Reddit who thought having the back button and the collapse menu button right next to each other and using almost the same icon was a good idea? Maybe I'm just old but I keep getting fooled by it.
The most interesting part of my work is consulting on business growth. I've done it for a couple of years as an extension to generating leads using Google Ads.
One thing still amazes me: people pay for my advice - then ignore it completely.
pete-bowen.com/tried-that-d...
One thing still amazes me: people pay for my advice - then ignore it completely.
pete-bowen.com/tried-that-d...
"We Tried That, and It Didn’t Work” – How to Overcome Resistance to Change — Pete Bowen
One thing still amazes me: people pay for my advice - then ignore it completely. Sometimes they'll dismiss my suggestions without a second thought. Here's how I fix it.
pete-bowen.com
February 26, 2025 at 10:38 AM
The most interesting part of my work is consulting on business growth. I've done it for a couple of years as an extension to generating leads using Google Ads.
One thing still amazes me: people pay for my advice - then ignore it completely.
pete-bowen.com/tried-that-d...
One thing still amazes me: people pay for my advice - then ignore it completely.
pete-bowen.com/tried-that-d...
In the past year, I've consulted with six businesses that handle complex paperwork for their clients - such as travel documents, business registrations, and tax filings etc. Here's how we fixed their low conversion rate: pete-bowen.com/fix-low-conv...
A Fix for Low Conversions: Separating the Sale from the Paperwork — Pete Bowen
I consulted with six businesses that handle complex paperwork for their clients - such as travel documents, business registrations, and tax filings etc. Here's how we improved the conversion rate.
pete-bowen.com
February 20, 2025 at 12:41 PM
In the past year, I've consulted with six businesses that handle complex paperwork for their clients - such as travel documents, business registrations, and tax filings etc. Here's how we fixed their low conversion rate: pete-bowen.com/fix-low-conv...
I have become comfortable with the idea of iterative improvement instead of delaying until some vision of perfect has been achieved. Now I'm revisiting about-us pages for my sites and for the lead-generation microsites I use for my clients. Some ideas here: pete-bowen.com/about-pages
Why I Was Wrong About the 'About Us' Page (And What I Learned) — Pete Bowen
In the past, I thought About pages were just filler because marketing should be customer-focused. I was wrong.
pete-bowen.com
February 10, 2025 at 4:56 PM
I have become comfortable with the idea of iterative improvement instead of delaying until some vision of perfect has been achieved. Now I'm revisiting about-us pages for my sites and for the lead-generation microsites I use for my clients. Some ideas here: pete-bowen.com/about-pages
I'd like to thank Donald Trump for giving my immigration lawyer client their best month ever. Conversions up by 70% over the last 30 days.
January 30, 2025 at 10:18 AM
I'd like to thank Donald Trump for giving my immigration lawyer client their best month ever. Conversions up by 70% over the last 30 days.
Occasionally, I need to track Google Ads conversions without using the Google Tag or Google Tag Manager. Here’s a simple, non-technical explanation of how I do it. pete-bowen.com/tracking-goo...
Tracking Google Ads Without the Google Tag or Tag Manager — Pete Bowen
Occasionally, I need to track Google Ads conversions without using the Google Tag or Google Tag Manager. Here’s a simple, non-technical explanation of how I do it.
pete-bowen.com
January 29, 2025 at 3:01 PM
Occasionally, I need to track Google Ads conversions without using the Google Tag or Google Tag Manager. Here’s a simple, non-technical explanation of how I do it. pete-bowen.com/tracking-goo...
I've been advising a specialist vehicle workshop in the UK on their Google Ads strategy. Currently, they advertise to customers within a 50-mile radius of their workshop. They’ve maximized the potential for leads there. But, they want to grow by 25% this year.: pete-bowen.com/how-i-helped...
How I helped a client reduce their risk while scaling up a Google Ads campaign. — Pete Bowen
Scaling up a successful Google Ads campaign by targeting new locations can risk your lead flow. Here's how I helped a client reduce this risk.
pete-bowen.com
January 18, 2025 at 11:38 AM
I've been advising a specialist vehicle workshop in the UK on their Google Ads strategy. Currently, they advertise to customers within a 50-mile radius of their workshop. They’ve maximized the potential for leads there. But, they want to grow by 25% this year.: pete-bowen.com/how-i-helped...