‘Reform curious’ Labour voters are generally in favour of Net Zero compared to core Reform voters who have a lot of hostility towards it.

Read more here: persuasionuk.org/research/ref...

Our 10,000 person survey, out today, finds that ‘Reform curious’ Labour voters are different to core Reform voters in key ways including being much more progressive on the economy and supportive of Net Zero. Read our new report here: persuasionuk.org/research/ref...

Our recent polling found most voters starting point is to prefer a UK made EV, even if it’s slightly more expensive: 2/3

Persuasion is 6 months old! To celebrate we've just sent out our first newsletter. You can sign up here for more updates on our latest research and insights: persuasionuk.org

The brilliant @estwebber.bsky.social’s pre-budget piece allowed @steveakehurst.bsky.social to argue that the government might win over the public on some tax rises if they deliver on services.

As well as being picked up by @martinsandbu.bsky.social for his ‘Free Lunch’ newsletter

And the research was cited in some top analysis by the legendary @robertshrimsley.bsky.social for the @financialtimes.com

We got the nod in @politico.com PM newsletter courtesy of Andrew McDonald.

And we were grateful that @matthewholehouse.bsky.social got into some of the detail in his Blighty newsletter:

The budget is over but here’s a rundown of media coverage from our first big project with @ippr.bsky.social looking at what shaped voter attitudes towards the government and tax & spend. For full analysis: @steveakehurst.bsky.social. First up, @kiranstacey.bsky.social and the Guardian Live Blog: