Pelle Guldborg Hansen
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peguha.bsky.social
Pelle Guldborg Hansen
@peguha.bsky.social
Behavioural Scientist, Roskilde University / Chief Behavioural Scientist, iNudgeyou - The Applied Behavioural Science Centre
Year-over-year Danish tourism 🛫 to the 🇺🇸 US is 'suddenly' 👎🏼 down with 34%... why?

www.dr.dk/nyheder/indl...
Flere dropper ferien til USA: Finder sandstrande og storbyer i andre verdenshjørner
I marts faldt antallet af besøgende fra Danmark til USA med 34 procent sammenlignet med sidste år, viser tal.
www.dr.dk
April 22, 2025 at 8:05 AM
May is coming, and if you are into Behavioural Insights & Nudging, and 🌞 in Copenhagen,... then you have to act now!

inudgeyou.com/en/mastercla...
3-day course: Masterclass in nudging & Behavioural Insigths
A one-of-a-kind course for professionals with a sound knowledge of the theories underpinning nudging, and a desire to learn how to work structured with the practical application of behavioural science...
inudgeyou.com
April 4, 2025 at 8:10 AM
The US has a president with the intellect of a 5 year old. I pity its citizens.
February 28, 2025 at 7:38 PM
We are going to announce and link to a new paper we just got out in our newsletter within the next few days.

So if you are interested in anything like #nudge, #behaviouralinsights, #health, #foodscience, #alcohol, or #students don't forget to sign up.

inudgeyou.com/en/home/
iNudgeyou – The Applied Behavioural Science Centre
We are an independent Research & Development Centre advancing applied behavioural insights since 2010.
inudgeyou.com
February 5, 2025 at 4:27 PM
Our most recent paper will soon be published. Theme:

"Do students drink less alkohol on a night out, when serving size is made smaller?"

Learn the answer by signing up for our newsletter!

inudgeyou.com/en/home/
iNudgeyou – The Applied Behavioural Science Centre
We are an independent Research & Development Centre advancing applied behavioural insights since 2010.
inudgeyou.com
January 28, 2025 at 7:03 PM
United States of Clowns
January 20, 2025 at 8:10 PM
What can you infer from a survey? Not much, but most organisations are doing it anyways, I argue in Danish behind this paywall...

www.kristeligt-dagblad.dk/debat/er-vor...
Er vores moral i forfald, når vi forsvarer butikstyverier?
Stadig flere danskere accepterer butikstyveri, samtidig med at antallet af butikstyverier stiger. Men undersøgelserne på området afspejler ikke nødvendigvis danskernes principielle holdning, mener adf...
www.kristeligt-dagblad.dk
December 16, 2024 at 6:46 AM
I'm super proud of this collaboration with Danida Fellowship Center and iNudgeyou - The Applied Behavioural Science Centre which serves as a platform for our Behavioural Insights work South America.

dfcentre.com/behavioural-...
Behavioural insights and nudging: An approach for public sector transformation - dfcentre
On a sunny Monday in Brasília in May 2024, a group of 50 Danida fellows gathered for a three-day masterclass in “Behavioural Insights and Nudging”. Most of them were public servants from Brazil, Argen...
dfcentre.com
December 2, 2024 at 7:45 AM
I’m thrilled to announce that I’ll give a Keynote at the BAM Marketing Congress on December 5-6, 2024, in Brussels—an annual gathering of over 2,000 marketing professionals exploring the latest trends and innovations shaping the field.

www.marketingcongress.be/speakers/pel...
November 29, 2024 at 8:57 AM
Nudging Towards Cleaner Hands: Insights from a Hospital Visitor Experiment

inudgeyou.com/en/insights-...
Nudging Towards Cleaner Hands: Insights from a Hospital Visitor Experiment
A field experiment at a Danish hospital utilised Behavioural Insights to significantly increase the number of visitors using hand sanitiser
inudgeyou.com
November 26, 2024 at 5:00 AM
Saturday morning allows me to give this another push towards the goal line...
November 23, 2024 at 8:32 AM
Nudging Towards Healthier Eating: Insights from an Experiment on Unit-Bias & Convenience

inudgeyou.com/en/insights-...
Nudging Towards Healthier Eating: Insights from an experiment on unit bias and convenience
Do you decide what you eat? In a field experiment we tested the effect of integrating unit-bias and the convenience principle in the classic setting of the coffee break.
inudgeyou.com
November 22, 2024 at 10:47 PM