Potential Energy Coalition
@pe-coalition.bsky.social
Climate change is humanity's greatest challenge. Our goal is to awaken the world and dramatically accelerate progress.
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Newsletter - Climate Change Messaging & Storytelling
Get the latest insights on climate change communication, data-driven messaging, and research on reshaping how people understand and act on climate solutions.
potentialenergycoalition.org
Subscribe to That’s Interesting Newsletter for our latest research and data on how people think about climate change and what messaging strategies actually move the needle on building support for climate solutions: potentialenergycoalition.org/newsletter/
The clean energy brand is better than we think, and it’s easy to strengthen it further if we’re disciplined about emphasizing the right attributes. Specifically, positioning clean energy as the cheaper, better choice because it’s local, an unlimited resource, and a proven technology.
November 18, 2025 at 4:24 PM
The clean energy brand is better than we think, and it’s easy to strengthen it further if we’re disciplined about emphasizing the right attributes. Specifically, positioning clean energy as the cheaper, better choice because it’s local, an unlimited resource, and a proven technology.
That’s Interesting: the national cost-of-living conversation isn’t a problem for clean energy. It’s an opportunity. Our research found most Americans already believe that clean energy costs the same or less than energy from fossil fuels.
November 13, 2025 at 3:28 PM
That’s Interesting: the national cost-of-living conversation isn’t a problem for clean energy. It’s an opportunity. Our research found most Americans already believe that clean energy costs the same or less than energy from fossil fuels.
Subscribe to That’s Interesting Newsletter for our latest research and data on how people think about climate change and what messaging strategies actually move the needle on building support for climate solutions: potentialenergycoalition.org/newsletter/
Newsletter - Climate Change Messaging & Storytelling
Get the latest insights on climate change communication, data-driven messaging, and research on reshaping how people understand and act on climate solutions.
potentialenergycoalition.org
November 10, 2025 at 9:25 PM
Subscribe to That’s Interesting Newsletter for our latest research and data on how people think about climate change and what messaging strategies actually move the needle on building support for climate solutions: potentialenergycoalition.org/newsletter/
We need a massive shift in how we talk about climate change to drive demand for solutions and make it an everyday issue that connects with people.
November 5, 2025 at 2:20 PM
We need a massive shift in how we talk about climate change to drive demand for solutions and make it an everyday issue that connects with people.
Looking for guidance on how to talk about climate change in this moment? Our CEO, John Marshall, joined @ayanaeliza.bsky.social on her WHAT IF WE GET IT RIGHT podcast to discuss what the data shows on how to be an effective climate communicator.
Tune in here: podcasts.apple.com/us/podcast/c...
Tune in here: podcasts.apple.com/us/podcast/c...
November 3, 2025 at 8:27 PM
Looking for guidance on how to talk about climate change in this moment? Our CEO, John Marshall, joined @ayanaeliza.bsky.social on her WHAT IF WE GET IT RIGHT podcast to discuss what the data shows on how to be an effective climate communicator.
Tune in here: podcasts.apple.com/us/podcast/c...
Tune in here: podcasts.apple.com/us/podcast/c...
Reposted by Potential Energy Coalition
Public support for carbon removal is strong.
New research shared by @co2bc.bsky.social + @pe-coalition.bsky.social finds:
🔹66% of people in the UK + US back government action on CDR
🔹64% view companies more favorably if they invest in CDR
New research shared by @co2bc.bsky.social + @pe-coalition.bsky.social finds:
🔹66% of people in the UK + US back government action on CDR
🔹64% view companies more favorably if they invest in CDR
October 22, 2025 at 3:12 PM
Public support for carbon removal is strong.
New research shared by @co2bc.bsky.social + @pe-coalition.bsky.social finds:
🔹66% of people in the UK + US back government action on CDR
🔹64% view companies more favorably if they invest in CDR
New research shared by @co2bc.bsky.social + @pe-coalition.bsky.social finds:
🔹66% of people in the UK + US back government action on CDR
🔹64% view companies more favorably if they invest in CDR
Polls show 80% of Americans living in high-risk zones have become highly concerned about insurance costs.
October 17, 2025 at 1:59 PM
Polls show 80% of Americans living in high-risk zones have become highly concerned about insurance costs.
Our Head of Insights and Advisory Services, Will Howard, will be speaking at @trellisgroup.bsky.social's #GreenFin on October 28 in San Jose. He’ll be presenting our research on best practices for how businesses should be talking about climate change.
October 16, 2025 at 12:56 PM
Our Head of Insights and Advisory Services, Will Howard, will be speaking at @trellisgroup.bsky.social's #GreenFin on October 28 in San Jose. He’ll be presenting our research on best practices for how businesses should be talking about climate change.
Reposted by Potential Energy Coalition
On Possibly we’re always thinking about the most effective way to talk about climate change. What words resonate with people? And what makes people tune us out?
So we turned to @pe-coalition.bsky.social, a marketing firm for planet earth, for some tips
thepublicsradio.org/possibly-pod...
So we turned to @pe-coalition.bsky.social, a marketing firm for planet earth, for some tips
thepublicsradio.org/possibly-pod...
How should we talk about climate change? - TPR: The Public's Radio
On Possibly we're always thinking about the most effective way to talk about climate change. So we turned to Potential Energy, a marketing firm for planet earth, for some tips.
thepublicsradio.org
October 7, 2025 at 1:52 PM
On Possibly we’re always thinking about the most effective way to talk about climate change. What words resonate with people? And what makes people tune us out?
So we turned to @pe-coalition.bsky.social, a marketing firm for planet earth, for some tips
thepublicsradio.org/possibly-pod...
So we turned to @pe-coalition.bsky.social, a marketing firm for planet earth, for some tips
thepublicsradio.org/possibly-pod...
CEOs should feel confident that talking about climate change does not alienate their investors, customers or employees. In fact, when companies say they are investing in clean energy or reducing their carbon pollution, consumers are more likely to buy from them and speak well of them.
September 25, 2025 at 12:23 PM
CEOs should feel confident that talking about climate change does not alienate their investors, customers or employees. In fact, when companies say they are investing in clean energy or reducing their carbon pollution, consumers are more likely to buy from them and speak well of them.
This week our CEO John Marshall spoke at @climategroup.bsky.social Hub Live on the growing trend of climate hushing and how speaking up with more compelling and resonant narratives that tie climate change to people’s everyday lives can significantly grow support for climate solutions.
September 24, 2025 at 3:01 PM
This week our CEO John Marshall spoke at @climategroup.bsky.social Hub Live on the growing trend of climate hushing and how speaking up with more compelling and resonant narratives that tie climate change to people’s everyday lives can significantly grow support for climate solutions.
Destructive weather is causing a crisis in the insurance industry. Rates are going up, insurers are pulling out of areas because of climate change, and people are scared their town could be the next devastated by a climate disaster with no insurance lifeline.
September 24, 2025 at 12:29 PM
Destructive weather is causing a crisis in the insurance industry. Rates are going up, insurers are pulling out of areas because of climate change, and people are scared their town could be the next devastated by a climate disaster with no insurance lifeline.
Reposted by Potential Energy Coalition
On stage with @pe-coalition.bsky.social, @mindylubber.bsky.social, @wemeanbusiness.bsky.social & @chasecain.bsky.social—reminded me that consistency beats complacency.
When the going gets tough, our climate conversations have to get louder. #ClimateWeekNYC
When the going gets tough, our climate conversations have to get louder. #ClimateWeekNYC
September 22, 2025 at 10:51 PM
On stage with @pe-coalition.bsky.social, @mindylubber.bsky.social, @wemeanbusiness.bsky.social & @chasecain.bsky.social—reminded me that consistency beats complacency.
When the going gets tough, our climate conversations have to get louder. #ClimateWeekNYC
When the going gets tough, our climate conversations have to get louder. #ClimateWeekNYC
In a polarized environment, many companies are questioning if and how to talk about climate. Our research shows that climate is a positive message for brands for reaching consumers and investors and can come with financial and reputational benefits, if the right messaging is used
September 18, 2025 at 5:19 PM
In a polarized environment, many companies are questioning if and how to talk about climate. Our research shows that climate is a positive message for brands for reaching consumers and investors and can come with financial and reputational benefits, if the right messaging is used
Are adaptation conversations a moral hazard or a messaging gateway for climate communicators?
#ThatsInteresting: Our data shows that preparation messaging was as productive as pollution reduction messaging for broader climate goals (maybe even more productive)!
#ThatsInteresting: Our data shows that preparation messaging was as productive as pollution reduction messaging for broader climate goals (maybe even more productive)!
September 5, 2025 at 1:05 PM
Are adaptation conversations a moral hazard or a messaging gateway for climate communicators?
#ThatsInteresting: Our data shows that preparation messaging was as productive as pollution reduction messaging for broader climate goals (maybe even more productive)!
#ThatsInteresting: Our data shows that preparation messaging was as productive as pollution reduction messaging for broader climate goals (maybe even more productive)!
After extreme weather events, people are actively looking for answers, so it’s important to help people connect the dots between climate change and extreme weather and shift focus to climate solutions and disaster preparation that can #ProtectWhatWeLove
After the Texas floods, when is the right time to ask what went wrong?
The rare window to ask tough questions opens after a disaster. Too often, it closes before accurate answers can emerge.
grist.org/extreme-weat...
#TX #Texas #Climate #Floods #Politics #Policy
The rare window to ask tough questions opens after a disaster. Too often, it closes before accurate answers can emerge.
grist.org/extreme-weat...
#TX #Texas #Climate #Floods #Politics #Policy
After the Texas floods, when is the right time to ask what went wrong?
The rare window to ask tough questions opens after a disaster. Too often, it closes before accurate answers can emerge.
grist.org
September 4, 2025 at 3:25 PM
After extreme weather events, people are actively looking for answers, so it’s important to help people connect the dots between climate change and extreme weather and shift focus to climate solutions and disaster preparation that can #ProtectWhatWeLove
Our research revealed a universal truth: the most motivating climate message isn’t about green jobs or innovation. The idea that actually moves the needle and sparks action is about protecting what we love, especially our children and future generations.
August 11, 2025 at 1:13 PM
Our research revealed a universal truth: the most motivating climate message isn’t about green jobs or innovation. The idea that actually moves the needle and sparks action is about protecting what we love, especially our children and future generations.
Reposted by Potential Energy Coalition
Watch @hankgreen.bsky.social explain why YPCCC data visualizations are so important: m.youtube.com/watch?v=mvtE...
This Graph Changed My Life
YouTube video by vlogbrothers
m.youtube.com
July 9, 2025 at 1:59 PM
Watch @hankgreen.bsky.social explain why YPCCC data visualizations are so important: m.youtube.com/watch?v=mvtE...
Misinformation is a pervasive problem and daunting obstacle to building support for climate solutions. Our CEO, John Marshall, will be speaking at #AspenIdeasClimate in Chicago on July 22 on how to counter the spread of climate misinformation to gain the support we need. @aspenideas.bsky.social
July 1, 2025 at 2:33 PM
Misinformation is a pervasive problem and daunting obstacle to building support for climate solutions. Our CEO, John Marshall, will be speaking at #AspenIdeasClimate in Chicago on July 22 on how to counter the spread of climate misinformation to gain the support we need. @aspenideas.bsky.social
Reposted by Potential Energy Coalition
'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall @pe-coalition.bsky.social @cleaninguppod.bsky.social
'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall
Who are the merchants of doubt and how can their narrative be countered? How much money does it cost to get someone to take action on climate change? This week on C…
www.cleaningup.live
June 28, 2025 at 12:31 AM
'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall @pe-coalition.bsky.social @cleaninguppod.bsky.social
Reposted by Potential Energy Coalition
According to @pe-coalition.bsky.social research in the US, climate messaging during extreme weather is hugely effective:
potentialenergycoalition.org/case-study/u...
potentialenergycoalition.org/case-study/u...
Unnatural disasters: connecting the dots on extreme weather - Potential Energy Coalition
Climate change is making extreme weather more common - but many people still don’t make the connection between planet-warming pollution and the increase in deadly storms, droughts, fires, and floods.
potentialenergycoalition.org
June 26, 2025 at 11:27 AM
According to @pe-coalition.bsky.social research in the US, climate messaging during extreme weather is hugely effective:
potentialenergycoalition.org/case-study/u...
potentialenergycoalition.org/case-study/u...
Reposted by Potential Energy Coalition
NEW #ClimateVoices interview with Jessica Lu, Associate Director of Strategy and Analytics at Potential Energy Coalition (@pe-coalition.bsky.social).
🔗 Short Q&A: www.linkedin.com/pulse/climat...
🔗 Short Q&A: www.linkedin.com/pulse/climat...
ClimateVoices Featuring Jessica Lu
In this issue, I’m pleased to be talking with Jessica Lu, Associate Director of Strategy and Analytics at Potential Energy Coalition. She leads teams that execute hundreds of message tests and focus g...
www.linkedin.com
June 12, 2025 at 3:47 PM
NEW #ClimateVoices interview with Jessica Lu, Associate Director of Strategy and Analytics at Potential Energy Coalition (@pe-coalition.bsky.social).
🔗 Short Q&A: www.linkedin.com/pulse/climat...
🔗 Short Q&A: www.linkedin.com/pulse/climat...
Now is not the time for businesses to be quiet about climate. Great @hbr.org article that mentions Potential Energy’s research on how corporate climate initiatives should be framed as a commonsense strategy for reducing business risks: hbr.org/2025/06/its-...
It’s Time to Update How Your Company Talks About Sustainability
Businesses face increasing political pushback and legal threats against their environmental and social initiatives, leading many to under-communicate or shut down sustainability efforts. However, sile...
hbr.org
June 11, 2025 at 5:26 PM
Now is not the time for businesses to be quiet about climate. Great @hbr.org article that mentions Potential Energy’s research on how corporate climate initiatives should be framed as a commonsense strategy for reducing business risks: hbr.org/2025/06/its-...
John Marshall, our CEO, and Sergio Velasquez-Rose, Global Head of Strategy, Insights & Analytics, spoke at U.S. Leaders Forum on strategies for improving climate narratives to boost support for climate solutions. Check out their sessions on @climategroup.bsky.social's Fifty Shades of Green podcast:
May 22, 2025 at 3:57 PM
John Marshall, our CEO, and Sergio Velasquez-Rose, Global Head of Strategy, Insights & Analytics, spoke at U.S. Leaders Forum on strategies for improving climate narratives to boost support for climate solutions. Check out their sessions on @climategroup.bsky.social's Fifty Shades of Green podcast:
Framing climate issues in clear terms is key for keeping readers’ attention. Thanks @azcentral.com for writing about insights our CEO, John Marshall, shared at @sejorg.bsky.social’s #SEJ2025 on how to get people to pay attention to climate news: www.azcentral.com/story/news/l...
Debunking 3 common myths about reader engagement in environmental reporting
Environmental reporters worry that readers are tuning them out because they can't take bad news. That and other myths prove untrue.
www.azcentral.com
April 30, 2025 at 1:17 PM
Framing climate issues in clear terms is key for keeping readers’ attention. Thanks @azcentral.com for writing about insights our CEO, John Marshall, shared at @sejorg.bsky.social’s #SEJ2025 on how to get people to pay attention to climate news: www.azcentral.com/story/news/l...