Pazuzzu
@pazuzzu.bsky.social
- BackMarket isn't inherently evil, but they've found the perfect formula: European environmental guilt + premium branding + regulatory cover = inflated margins on recycled products
True circular economy should make reuse MORE accessible, not a luxury 🌍
True circular economy should make reuse MORE accessible, not a luxury 🌍
May 29, 2025 at 1:39 AM
- BackMarket isn't inherently evil, but they've found the perfect formula: European environmental guilt + premium branding + regulatory cover = inflated margins on recycled products
True circular economy should make reuse MORE accessible, not a luxury 🌍
True circular economy should make reuse MORE accessible, not a luxury 🌍
- BackMarket's real volume comes from B2B sales to companies wanting "sustainable" credentials
These corporate buyers don't comparison shop as aggressively
Individual consumers subsidize this corporate greenwashing
These corporate buyers don't comparison shop as aggressively
Individual consumers subsidize this corporate greenwashing
May 29, 2025 at 1:38 AM
- BackMarket's real volume comes from B2B sales to companies wanting "sustainable" credentials
These corporate buyers don't comparison shop as aggressively
Individual consumers subsidize this corporate greenwashing
These corporate buyers don't comparison shop as aggressively
Individual consumers subsidize this corporate greenwashing
BackMarket's premium pricing correlates with EU sustainability regulations timeline
2019: Right to Repair laws → 2020: BackMarket pricing jumps
They positioned as "compliance partners" rather than discount refurbishers.Regulatory environment became competitive moat 📊
2019: Right to Repair laws → 2020: BackMarket pricing jumps
They positioned as "compliance partners" rather than discount refurbishers.Regulatory environment became competitive moat 📊
May 29, 2025 at 1:38 AM
BackMarket's premium pricing correlates with EU sustainability regulations timeline
2019: Right to Repair laws → 2020: BackMarket pricing jumps
They positioned as "compliance partners" rather than discount refurbishers.Regulatory environment became competitive moat 📊
2019: Right to Repair laws → 2020: BackMarket pricing jumps
They positioned as "compliance partners" rather than discount refurbishers.Regulatory environment became competitive moat 📊
- True sustainability would make refurb phones significantly cheaper than new ones to drive adoption
Instead, BackMarket keeps prices high enough that many consumers still choose new
This REDUCES the environmental impact they claim to champion
Instead, BackMarket keeps prices high enough that many consumers still choose new
This REDUCES the environmental impact they claim to champion
May 29, 2025 at 1:37 AM
- True sustainability would make refurb phones significantly cheaper than new ones to drive adoption
Instead, BackMarket keeps prices high enough that many consumers still choose new
This REDUCES the environmental impact they claim to champion
Instead, BackMarket keeps prices high enough that many consumers still choose new
This REDUCES the environmental impact they claim to champion
- Traditional refurb market (eBay, local shops):
- Real 40-60% discounts
- Same quality standards
- Often better warranties
BackMarket's innovation? Branding + premium pricing for the same product
- Real 40-60% discounts
- Same quality standards
- Often better warranties
BackMarket's innovation? Branding + premium pricing for the same product
May 29, 2025 at 1:37 AM
- Traditional refurb market (eBay, local shops):
- Real 40-60% discounts
- Same quality standards
- Often better warranties
BackMarket's innovation? Branding + premium pricing for the same product
- Real 40-60% discounts
- Same quality standards
- Often better warranties
BackMarket's innovation? Branding + premium pricing for the same product
"Every purchase matters for the planet" = psychological pricing justification
Compare their marketing copy to US competitors - EU version is more guilt-focused
It's behavioral economics, not just sustainability 📈
Compare their marketing copy to US competitors - EU version is more guilt-focused
It's behavioral economics, not just sustainability 📈
May 29, 2025 at 1:37 AM
"Every purchase matters for the planet" = psychological pricing justification
Compare their marketing copy to US competitors - EU version is more guilt-focused
It's behavioral economics, not just sustainability 📈
Compare their marketing copy to US competitors - EU version is more guilt-focused
It's behavioral economics, not just sustainability 📈
- BackMarket's likely condition grades:
- Fair: 80% of new price
- Good: 85% of new price
- Excellent: 90% of new price
For reference: a 2-year-old phone loses 50-60% value naturally
They're selling "deals" at depreciation-defying prices
- Fair: 80% of new price
- Good: 85% of new price
- Excellent: 90% of new price
For reference: a 2-year-old phone loses 50-60% value naturally
They're selling "deals" at depreciation-defying prices
May 29, 2025 at 1:36 AM
- BackMarket's likely condition grades:
- Fair: 80% of new price
- Good: 85% of new price
- Excellent: 90% of new price
For reference: a 2-year-old phone loses 50-60% value naturally
They're selling "deals" at depreciation-defying prices
- Fair: 80% of new price
- Good: 85% of new price
- Excellent: 90% of new price
For reference: a 2-year-old phone loses 50-60% value naturally
They're selling "deals" at depreciation-defying prices
That's 14% more expense than a new phone for a "sustainable" choice 🤔 . And the warranty is not even included
But why is Backmarket, the first destination in France to get a new phone
But why is Backmarket, the first destination in France to get a new phone
May 29, 2025 at 1:35 AM
That's 14% more expense than a new phone for a "sustainable" choice 🤔 . And the warranty is not even included
But why is Backmarket, the first destination in France to get a new phone
But why is Backmarket, the first destination in France to get a new phone
BackMarket positions itself as the eco-friendly alternative to buying new tech with a “Save the planet AND save money" strategy
But let's look at the actual numbers... 📊
iPhone 16 Pro 128GB:
- BackMarket "Excellent"(right)
- Rakuten flagship reseller: (not a rakuten lobbyist I swear) (left)
But let's look at the actual numbers... 📊
iPhone 16 Pro 128GB:
- BackMarket "Excellent"(right)
- Rakuten flagship reseller: (not a rakuten lobbyist I swear) (left)
May 29, 2025 at 1:35 AM
BackMarket positions itself as the eco-friendly alternative to buying new tech with a “Save the planet AND save money" strategy
But let's look at the actual numbers... 📊
iPhone 16 Pro 128GB:
- BackMarket "Excellent"(right)
- Rakuten flagship reseller: (not a rakuten lobbyist I swear) (left)
But let's look at the actual numbers... 📊
iPhone 16 Pro 128GB:
- BackMarket "Excellent"(right)
- Rakuten flagship reseller: (not a rakuten lobbyist I swear) (left)
I first came across Backmarket in 2018, when I was in France looking to buy a refurbished Pixel 3.
Backmarket is well-known and widely used by people around me, it is the industry standard. A quick comparison makes it clear that Backmarket was far from offering the best deal.
Backmarket is well-known and widely used by people around me, it is the industry standard. A quick comparison makes it clear that Backmarket was far from offering the best deal.
May 29, 2025 at 1:35 AM
I first came across Backmarket in 2018, when I was in France looking to buy a refurbished Pixel 3.
Backmarket is well-known and widely used by people around me, it is the industry standard. A quick comparison makes it clear that Backmarket was far from offering the best deal.
Backmarket is well-known and widely used by people around me, it is the industry standard. A quick comparison makes it clear that Backmarket was far from offering the best deal.
I just gave it a shot. It is pretty dope indeed.
November 18, 2024 at 9:31 PM
I just gave it a shot. It is pretty dope indeed.
I would love to drop a feature with T-pain during My mid-life crisis fr fr
November 14, 2024 at 10:42 AM
I would love to drop a feature with T-pain during My mid-life crisis fr fr
X will never disappear unfortunately
November 14, 2024 at 10:41 AM
X will never disappear unfortunately
I'll give it a try, thanks !
November 14, 2024 at 10:38 AM
I'll give it a try, thanks !
Congrats ! This looks sick.
November 13, 2024 at 8:47 AM
Congrats ! This looks sick.
I got to use it a few times for Kotlin needs. It looks dope, but it's overwhelming with features.
November 13, 2024 at 6:07 AM
I got to use it a few times for Kotlin needs. It looks dope, but it's overwhelming with features.