BackMarket's premium pricing correlates with EU sustainability regulations timeline

2019: Right to Repair laws → 2020: BackMarket pricing jumps

They positioned as "compliance partners" rather than discount refurbishers.Regulatory environment became competitive moat 📊

- True sustainability would make refurb phones significantly cheaper than new ones to drive adoption

Instead, BackMarket keeps prices high enough that many consumers still choose new
This REDUCES the environmental impact they claim to champion

"Every purchase matters for the planet" = psychological pricing justification

Compare their marketing copy to US competitors - EU version is more guilt-focused

It's behavioral economics, not just sustainability 📈

BackMarket positions itself as the eco-friendly alternative to buying new tech with a “Save the planet AND save money" strategy

But let's look at the actual numbers... 📊
iPhone 16 Pro 128GB:
- BackMarket "Excellent"(right)
- Rakuten flagship reseller: (not a rakuten lobbyist I swear) (left)

🧵 THREAD: How @BackMarket a french unicorn company exploited Europe's "green guilt" to charge premium prices for refurbished phones that cost nearly as much as new ones

The circular economy has become the perfect cover for inflated margins👇

Today, we talked. My mouth is running dry.
(0 lines of code)

I'll be learning Next.js, because apparently that's the cool thing now. Or is it Svelte? I am not sure I get it.

(Also, why are there lik 500 frameworks )

Is it still cool to be a @levels.io guy, just ship, 5.10, black eyes, or is that trend outdated ??