Seasonality Adjustments are a specific tool from #GoogleAds aimed to help your bid strategies weather short bursts of drastic performance. In this video, Michelle shows you how to set them up, and discusses when to use them and when to let your smart bidding do the work for you. youtu.be/J7p9P4nUm5g

#GoogleAds is (finally) rolling out campaign level negative keywords for Performance Max campaigns. In this video, Michelle walks you through how to add them, what to expect in terms of functionality, and discusses scenarios when you may want to use them. >> youtu.be/7fEtuMOIKAk

In today's video, Michelle shows you some common errors we see with Manual CPC bidding and discuss how to get the best results for your account. >> youtu.be/Y-5pe1KkObE

In a little over a week. Joe and Michelle will be heading to Disney World to speak at The Carnegie Conference. If you're in #highered marketing, we'd love to see you there! >> www.carnegiehighered.com/2025-carnegi...

In today's video, Joe discusses the best practices (yes we hate that phrase) we like to use when setting up Dynamic Search Ad campaigns for our clients. >> youtu.be/GP_KCVatpbA