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PPC Campaigns Course | Online Training at CXL
Master PPC ads that fill pipelines without the guesswork or wasted budget. Learn how to validate fast, cut what doesn’t work, and scale what does, using the frameworks proven by practitioners who mana...
cxl.com
Our latest course for CXL is live. Learn how top practitioners plan, test, and optimize campaigns using frameworks built on millions in managed spend. No filler. Just strategy and actionable tactics.
Register for the course and use code "paidmediapros" for a discount: cxl.com/institute/on...
Register for the course and use code "paidmediapros" for a discount: cxl.com/institute/on...
Did you know Canva has a feature where you can directly import images and videos to your LinkedIn Ads account? In this video, Michelle shows you where the integration lives and how easy it is to use. >> youtu.be/hvLSdnsO4ek
Directly Import Creative from Canva to LinkedIn Ads
YouTube video by Paid Media Pros
youtu.be
December 11, 2025 at 3:18 PM
Did you know Canva has a feature where you can directly import images and videos to your LinkedIn Ads account? In this video, Michelle shows you where the integration lives and how easy it is to use. >> youtu.be/hvLSdnsO4ek
Google Ads is still very important, but we never tell our clients to put all their eggs in the same basket. In this video, Joe shows real client examples of how he took wasted spend from Google and ran successful new campaigns on other paid media channels. >> youtu.be/mluG7vjb2js
You Have Many More Options Than Just Google Ads
YouTube video by Paid Media Pros
youtu.be
December 8, 2025 at 2:52 PM
Google Ads is still very important, but we never tell our clients to put all their eggs in the same basket. In this video, Joe shows real client examples of how he took wasted spend from Google and ran successful new campaigns on other paid media channels. >> youtu.be/mluG7vjb2js
With Creator Partnerships in Google Ads, advertisers can work with other YouTube channels to share content and collaborate. This video will show you how to link someone else's YouTube videos with your account. Then you'll see how to use those videos in campaigns. >> youtu.be/Uxwvm7PsNnU
Google Ads Creator Partnerships
YouTube video by Paid Media Pros
youtu.be
November 25, 2025 at 1:53 PM
With Creator Partnerships in Google Ads, advertisers can work with other YouTube channels to share content and collaborate. This video will show you how to link someone else's YouTube videos with your account. Then you'll see how to use those videos in campaigns. >> youtu.be/Uxwvm7PsNnU
Facebook Ads allows you to customize your attribution settings to make sure what you see in the platform is as close to your CRM as possible. In this video, Michelle shows you where those settings live and talks about how you can view the performance for different models. >> youtu.be/h64xcGvcv7I
Facebook Ad Attribution Models
YouTube video by Paid Media Pros
youtu.be
November 19, 2025 at 2:48 PM
Facebook Ads allows you to customize your attribution settings to make sure what you see in the platform is as close to your CRM as possible. In this video, Michelle shows you where those settings live and talks about how you can view the performance for different models. >> youtu.be/h64xcGvcv7I
We love using Facebook's Creative Hub to make sure our ads look as best as possible in all placements before a campaign goes live. In today's video, Joe walks through the entire tool and shows you how to implement your ad mockups to any ad set. >> youtu.be/oJ-NZxNMJ3U
Facebook Ads Creative Hub
YouTube video by Paid Media Pros
youtu.be
November 17, 2025 at 2:40 PM
We love using Facebook's Creative Hub to make sure our ads look as best as possible in all placements before a campaign goes live. In today's video, Joe walks through the entire tool and shows you how to implement your ad mockups to any ad set. >> youtu.be/oJ-NZxNMJ3U
Collection Ads might take a little extra time to setup, but they can be greatly appealing for your potential customers. In today's video, Michelle shows you what Collection Ads are and talks about how you can customize them for any account you're working on. >> youtu.be/ye6wTJFPs28
Facebook Collection Ads
YouTube video by Paid Media Pros
youtu.be
November 12, 2025 at 2:36 PM
Collection Ads might take a little extra time to setup, but they can be greatly appealing for your potential customers. In today's video, Michelle shows you what Collection Ads are and talks about how you can customize them for any account you're working on. >> youtu.be/ye6wTJFPs28
Sometimes it’s helpful to look at how individual words perform rather than entire phrases. A new feature in the Google Ads interface lets you do just that. In today's video, Michelle shows you where this new feature lives and talks about how you can use it in your accounts. youtu.be/R5tSdwJ_FAk
Google Ads Search Term Word Performance
YouTube video by Paid Media Pros
youtu.be
November 6, 2025 at 2:41 PM
Sometimes it’s helpful to look at how individual words perform rather than entire phrases. A new feature in the Google Ads interface lets you do just that. In today's video, Michelle shows you where this new feature lives and talks about how you can use it in your accounts. youtu.be/R5tSdwJ_FAk
Meta Ads now offers SMS verification for advertisers using instant forms. Joe will show you how to set it up and talk through when they'll actually show up to ad viewers in today's video. >> youtu.be/zQir_VnfZEM
SMS Verification for Meta Ads Instant Forms
YouTube video by Paid Media Pros
youtu.be
November 3, 2025 at 3:14 PM
Meta Ads now offers SMS verification for advertisers using instant forms. Joe will show you how to set it up and talk through when they'll actually show up to ad viewers in today's video. >> youtu.be/zQir_VnfZEM
Very soon, Google Ads will start automatically creating and adding video ads to any Demand Gen ad group running image only ads. In today's video, Joe talks about when this change is taking place and how you can turn off the setting. >> youtu.be/2I4udwL7Ea4
Google Ads New Demand Gen Video Tool
YouTube video by Paid Media Pros
youtu.be
October 29, 2025 at 1:48 PM
Very soon, Google Ads will start automatically creating and adding video ads to any Demand Gen ad group running image only ads. In today's video, Joe talks about when this change is taking place and how you can turn off the setting. >> youtu.be/2I4udwL7Ea4
Google Ads is rolling out a new feature called Recommended Investment Strategies. This feature is designed to help advertisers understand how an increase in spending could impact budget capped campaigns over a short period of time. Learn about it in today's video. >> youtu.be/Q-Ac1AiJlV8
Google Ads Investment Strategies
YouTube video by Paid Media Pros
youtu.be
October 27, 2025 at 1:58 PM
Google Ads is rolling out a new feature called Recommended Investment Strategies. This feature is designed to help advertisers understand how an increase in spending could impact budget capped campaigns over a short period of time. Learn about it in today's video. >> youtu.be/Q-Ac1AiJlV8
Google recently released a new feature for TROAS bidding called Smart Bidding Exploration. In today's video, Michelle walks you through what Smart Bidding Exploration is and talks about if and when you should use it in your account. >> youtu.be/6WlJGksZCCc
Google Ads Smart Bidding Exploration
YouTube video by Paid Media Pros
youtu.be
October 23, 2025 at 1:50 PM
Google recently released a new feature for TROAS bidding called Smart Bidding Exploration. In today's video, Michelle walks you through what Smart Bidding Exploration is and talks about if and when you should use it in your account. >> youtu.be/6WlJGksZCCc
In today's video, Joe gives an updated run through of how to set up a campaign in Disney's Campaign Manager. >> youtu.be/NLH0XNJAWR0
Disney Campaign Manager Fall 2025
YouTube video by Paid Media Pros
youtu.be
October 21, 2025 at 2:04 PM
In today's video, Joe gives an updated run through of how to set up a campaign in Disney's Campaign Manager. >> youtu.be/NLH0XNJAWR0
Google's Call Ads are going away. Learn the timeline of when the changes are going to take place and what solutions you'll have to push phone calls in the future. Joe recaps the update in today's video. >> youtu.be/PhlJj1z0QSk
Google Call Ads Are Going Away
YouTube video by Paid Media Pros
youtu.be
October 15, 2025 at 1:33 PM
Google's Call Ads are going away. Learn the timeline of when the changes are going to take place and what solutions you'll have to push phone calls in the future. Joe recaps the update in today's video. >> youtu.be/PhlJj1z0QSk
Outbrain Ads merged with Teads years ago. In today's video, Joe created an update of what's changed since then so you can decide if it's worth testing out for your brand. He'll walk through both the "smart" and manual campaign setups. >> youtu.be/8FFX4D5fMmM
Teads Ads Overview (formerly Outbrain Ads)
YouTube video by Paid Media Pros
youtu.be
September 29, 2025 at 1:25 PM
Outbrain Ads merged with Teads years ago. In today's video, Joe created an update of what's changed since then so you can decide if it's worth testing out for your brand. He'll walk through both the "smart" and manual campaign setups. >> youtu.be/8FFX4D5fMmM
In today's video, Michelle shows you how ads can appear alongside AI Overviews and discusses the settings you need to leverage to end up in each placement. >> youtu.be/4Ff1TkQq9ac
Google Ads in AI Overviews
YouTube video by Paid Media Pros
youtu.be
September 22, 2025 at 2:06 PM
In today's video, Michelle shows you how ads can appear alongside AI Overviews and discusses the settings you need to leverage to end up in each placement. >> youtu.be/4Ff1TkQq9ac
Performance Max campaigns now give you better control on which placements your ads can show. In today's video, Michelle shows you how to review where your ads are currently showing and how to control the placements you show on in the future. >> youtu.be/Y1XF-oTDRUA
Google Ads Performance Max Placement Exclusions
YouTube video by Paid Media Pros
youtu.be
September 10, 2025 at 1:59 PM
Performance Max campaigns now give you better control on which placements your ads can show. In today's video, Michelle shows you how to review where your ads are currently showing and how to control the placements you show on in the future. >> youtu.be/Y1XF-oTDRUA
There are several ways advertisers can run ads on YouTube Shorts. And not every campaign that can run YouTube Shorts ads allows you to create a dedicated campaign for just Shorts. This video will tell you where Shorts Ads can appear and which campaign types place ads on Shorts. youtu.be/Q7xUEI826qM
Google YouTube Shorts Ads Campaigns
YouTube video by Paid Media Pros
youtu.be
September 8, 2025 at 1:28 PM
There are several ways advertisers can run ads on YouTube Shorts. And not every campaign that can run YouTube Shorts ads allows you to create a dedicated campaign for just Shorts. This video will tell you where Shorts Ads can appear and which campaign types place ads on Shorts. youtu.be/Q7xUEI826qM
Customer match audiences for Microsoft Ads differ slightly than Google Ads. In today's video, Joe walks through the template, talks about the limitations, and shows you how to add them to your ad groups for targeting or exclusions. >> youtu.be/WQN5pQhb5E
youtu.be
September 4, 2025 at 2:10 PM
Customer match audiences for Microsoft Ads differ slightly than Google Ads. In today's video, Joe walks through the template, talks about the limitations, and shows you how to add them to your ad groups for targeting or exclusions. >> youtu.be/WQN5pQhb5E
Google recently released a new experiment type to help give advertisers more control over asset testing. In today's video, Michelle runs through how to setup a Demand Gen Asset Campaign Experiment and shows you how to get one running in your account. >> youtu.be/TVDk5baCXsE
Google Ads Demand Gen Asset Experiments
YouTube video by Paid Media Pros
youtu.be
September 2, 2025 at 2:06 PM
Google recently released a new experiment type to help give advertisers more control over asset testing. In today's video, Michelle runs through how to setup a Demand Gen Asset Campaign Experiment and shows you how to get one running in your account. >> youtu.be/TVDk5baCXsE
In today's video, Michelle recaps existing location controls, talks about how Locations of Interest for AI Max are different, then shows you how to apply them and see if they're performing well. >> youtu.be/HozW85Avfhg
Google Ads AI Max Locations of Interest
YouTube video by Paid Media Pros
youtu.be
August 27, 2025 at 2:16 PM
In today's video, Michelle recaps existing location controls, talks about how Locations of Interest for AI Max are different, then shows you how to apply them and see if they're performing well. >> youtu.be/HozW85Avfhg
Google recently announced a placement report for the Search Partner Network. In today's video, Joe talks about what the Search Partner Network is. Then he'll show you where this report exists and what you can and cannot see to help determine the value of Search Partners. >> youtu.be/dT2yNoPbCQw
Google Ads Search Partner Network Placement Report
YouTube video by Paid Media Pros
youtu.be
August 25, 2025 at 12:45 PM
Google recently announced a placement report for the Search Partner Network. In today's video, Joe talks about what the Search Partner Network is. Then he'll show you where this report exists and what you can and cannot see to help determine the value of Search Partners. >> youtu.be/dT2yNoPbCQw
This month Microsoft Ads announced some enhancements to impression-based remarketing. Joe will show you what they are in today's video. >> youtu.be/U9d7eUdFpuo
Microsoft Ads Impression Based Remarketing Aug 2025
YouTube video by Paid Media Pros
youtu.be
August 21, 2025 at 1:53 PM
This month Microsoft Ads announced some enhancements to impression-based remarketing. Joe will show you what they are in today's video. >> youtu.be/U9d7eUdFpuo
With Google Campaign Experiments, you can set up an A/B test of AI Max for Search in your existing campaigns before rolling it out. In today's video, Michelle walks you through how to set up those experiments and talk about some things you should keep an eye out for. >> youtu.be/mkibhez4DMk
Google Ads AI Max Campaign Experiments
YouTube video by Paid Media Pros
youtu.be
August 19, 2025 at 2:34 PM
With Google Campaign Experiments, you can set up an A/B test of AI Max for Search in your existing campaigns before rolling it out. In today's video, Michelle walks you through how to set up those experiments and talk about some things you should keep an eye out for. >> youtu.be/mkibhez4DMk
Our latest course for CXL is live. Learn how top practitioners plan, test, and optimize campaigns using frameworks built on millions in managed spend. No filler. Just strategy and actionable tactics.
Register for the course and use code "paidmediapros" for a discount: cxl.com/institute/on...
Register for the course and use code "paidmediapros" for a discount: cxl.com/institute/on...
PPC Campaigns Course | Online Training at CXL
Master PPC ads that fill pipelines without the guesswork or wasted budget. Learn how to validate fast, cut what doesn’t work, and scale what does, using the frameworks proven by practitioners who mana...
cxl.com
August 18, 2025 at 7:27 PM
Our latest course for CXL is live. Learn how top practitioners plan, test, and optimize campaigns using frameworks built on millions in managed spend. No filler. Just strategy and actionable tactics.
Register for the course and use code "paidmediapros" for a discount: cxl.com/institute/on...
Register for the course and use code "paidmediapros" for a discount: cxl.com/institute/on...
In #GoogleAds, lookalike audiences are only available for Demand Gen campaigns. In today's video, Michelle talks about how lookalikes work and what the limitations are before you consider testing them in your accounts. >> youtu.be/IJbwiI_iOnU
Google Ads Lookalike Audiences
YouTube video by Paid Media Pros
youtu.be
August 13, 2025 at 1:02 PM
In #GoogleAds, lookalike audiences are only available for Demand Gen campaigns. In today's video, Michelle talks about how lookalikes work and what the limitations are before you consider testing them in your accounts. >> youtu.be/IJbwiI_iOnU