Liv Cheek
@oliviacheek.bsky.social
Prevention Policy and Partnerships Manager at Cancer Research UK. Former researcher and neuroscience enthusiast. All views are my own. She/her.
Reposted by Liv Cheek
Great analogy from @spidermaani.bsky.social in today's
Killer Tactics 2 workshop, looking at the commercial determinants of ill-health and the profit-driven companies behind them.
"We've spent a lot of time looking at the malaria parasites, and not enough time looking at the mosquitos."
Killer Tactics 2 workshop, looking at the commercial determinants of ill-health and the profit-driven companies behind them.
"We've spent a lot of time looking at the malaria parasites, and not enough time looking at the mosquitos."
October 24, 2025 at 10:18 AM
Great analogy from @spidermaani.bsky.social in today's
Killer Tactics 2 workshop, looking at the commercial determinants of ill-health and the profit-driven companies behind them.
"We've spent a lot of time looking at the malaria parasites, and not enough time looking at the mosquitos."
Killer Tactics 2 workshop, looking at the commercial determinants of ill-health and the profit-driven companies behind them.
"We've spent a lot of time looking at the malaria parasites, and not enough time looking at the mosquitos."
Reposted by Liv Cheek
🚨Find out what killer tactics the tobacco, alcohol and unhealthy food and drink industries have used to undermine public health policies since the Labour government has been in power.
📰Read our new report with @ashorguk.bsky.social and @oha-updates.bsky.social here:
ahauk.org/resource/kil...
📰Read our new report with @ashorguk.bsky.social and @oha-updates.bsky.social here:
ahauk.org/resource/kil...
Killer tactics 2: Business as usual - Alcohol Health Alliance
How tobacco, alcohol, and unhealthy food and drink industries use shared tactics to hold back public health progress.
ahauk.org
October 23, 2025 at 11:06 AM
🚨Find out what killer tactics the tobacco, alcohol and unhealthy food and drink industries have used to undermine public health policies since the Labour government has been in power.
📰Read our new report with @ashorguk.bsky.social and @oha-updates.bsky.social here:
ahauk.org/resource/kil...
📰Read our new report with @ashorguk.bsky.social and @oha-updates.bsky.social here:
ahauk.org/resource/kil...
Reposted by Liv Cheek
Today, our volunteer campaigns ambassadors, staff, Dame Deborah James’s father Alistair and our CEO Michelle Mitchell gathered at the London Stadium to highlight the urgent need for government action on cancer #TurningPointForCancer
October 16, 2025 at 6:25 PM
Today, our volunteer campaigns ambassadors, staff, Dame Deborah James’s father Alistair and our CEO Michelle Mitchell gathered at the London Stadium to highlight the urgent need for government action on cancer #TurningPointForCancer
📉A fall in alcohol-specific deaths in Scotland is promising. It shows what's possible with comprehensive action.
The UK Government should follow suit and introduce measures like Minimum Unit Pricing (already in place in Scotland and Wales)
www.gov.scot/news/decreas...
The UK Government should follow suit and introduce measures like Minimum Unit Pricing (already in place in Scotland and Wales)
www.gov.scot/news/decreas...
September 23, 2025 at 9:16 AM
📉A fall in alcohol-specific deaths in Scotland is promising. It shows what's possible with comprehensive action.
The UK Government should follow suit and introduce measures like Minimum Unit Pricing (already in place in Scotland and Wales)
www.gov.scot/news/decreas...
The UK Government should follow suit and introduce measures like Minimum Unit Pricing (already in place in Scotland and Wales)
www.gov.scot/news/decreas...
ICYMI: 🆕 report from PHS showing the prevalent impact alcohol marketing has. We need mandatory guardrails, like those coming in for HFSS products, to reduce exposure to alcohol marketing. @aha-uk.bsky.social @alcoholfocus.bsky.social. Report ⬇️
publichealthscotland.scot/media/34628/...
publichealthscotland.scot/media/34628/...
September 18, 2025 at 11:10 AM
ICYMI: 🆕 report from PHS showing the prevalent impact alcohol marketing has. We need mandatory guardrails, like those coming in for HFSS products, to reduce exposure to alcohol marketing. @aha-uk.bsky.social @alcoholfocus.bsky.social. Report ⬇️
publichealthscotland.scot/media/34628/...
publichealthscotland.scot/media/34628/...
Reposted by Liv Cheek
This afternoon we were pleased to welcome Professor Sir Chris Whitty, Professor Isabel Oliver, Sir Gregor Smith & Professor Sir Michael McBride to end our prevention conference.
It's been a fantastic day of discussion, thanks everyone for coming & let us know what you thought using #KFPrevention.
It's been a fantastic day of discussion, thanks everyone for coming & let us know what you thought using #KFPrevention.
September 17, 2025 at 4:30 PM
This afternoon we were pleased to welcome Professor Sir Chris Whitty, Professor Isabel Oliver, Sir Gregor Smith & Professor Sir Michael McBride to end our prevention conference.
It's been a fantastic day of discussion, thanks everyone for coming & let us know what you thought using #KFPrevention.
It's been a fantastic day of discussion, thanks everyone for coming & let us know what you thought using #KFPrevention.
Great to be at @thekingsfund.bsky.social #KFPrevention conference.
So many common barriers to prevention that replicate from the national ➡️ regional ➡️ local level (budget, short-termism, fragmentation, firefighting). But a buzz to get to the solutions & firmly shift from treatment to prevention.
So many common barriers to prevention that replicate from the national ➡️ regional ➡️ local level (budget, short-termism, fragmentation, firefighting). But a buzz to get to the solutions & firmly shift from treatment to prevention.
September 17, 2025 at 1:58 PM
Great to be at @thekingsfund.bsky.social #KFPrevention conference.
So many common barriers to prevention that replicate from the national ➡️ regional ➡️ local level (budget, short-termism, fragmentation, firefighting). But a buzz to get to the solutions & firmly shift from treatment to prevention.
So many common barriers to prevention that replicate from the national ➡️ regional ➡️ local level (budget, short-termism, fragmentation, firefighting). But a buzz to get to the solutions & firmly shift from treatment to prevention.
⏰ICYMI: @crukpolicy.bsky.social new report explores young peoples' views on marketing for tobacco, vapes, alcohol & HFSS foods online.
❗Ultimately they're seeing a lot. UK Govt must do more to create an online environment that empowers healthy changes.
news.cancerresearchuk.org/2025/08/19/j...
❗Ultimately they're seeing a lot. UK Govt must do more to create an online environment that empowers healthy changes.
news.cancerresearchuk.org/2025/08/19/j...
August 21, 2025 at 10:41 AM
⏰ICYMI: @crukpolicy.bsky.social new report explores young peoples' views on marketing for tobacco, vapes, alcohol & HFSS foods online.
❗Ultimately they're seeing a lot. UK Govt must do more to create an online environment that empowers healthy changes.
news.cancerresearchuk.org/2025/08/19/j...
❗Ultimately they're seeing a lot. UK Govt must do more to create an online environment that empowers healthy changes.
news.cancerresearchuk.org/2025/08/19/j...
Reposted by Liv Cheek
1/ The 10 Year Health Plan aimed to set out a new vision for the NHS around three big shifts - towards prevention, digital and community care. Our latest analysis explores what the 10YHP delivered for cancer, and what that means for the upcoming National Cancer Plan. bit.ly/4mtxNiD
10 Year Health Plan: what does it mean for cancer and the National Cancer Plan? - Cancer Research UK - Cancer News
With any big government health strategy, the devil is in the detail. Here's our take on what the 10 Year Health Plan means for cancer.
bit.ly
August 7, 2025 at 4:42 PM
1/ The 10 Year Health Plan aimed to set out a new vision for the NHS around three big shifts - towards prevention, digital and community care. Our latest analysis explores what the 10YHP delivered for cancer, and what that means for the upcoming National Cancer Plan. bit.ly/4mtxNiD
Good to join @healthequals.bsky.social's event today about #MakeHealthEqual & the importance of reducing health inequalities.
Particularly useful to speak to @ashleydaltonmp.bsky.social about the 10 Year Health Plan & the importance of the upcoming National Cancer Plan for @crukpolicy.bsky.social.
Particularly useful to speak to @ashleydaltonmp.bsky.social about the 10 Year Health Plan & the importance of the upcoming National Cancer Plan for @crukpolicy.bsky.social.
July 15, 2025 at 11:54 AM
Good to join @healthequals.bsky.social's event today about #MakeHealthEqual & the importance of reducing health inequalities.
Particularly useful to speak to @ashleydaltonmp.bsky.social about the 10 Year Health Plan & the importance of the upcoming National Cancer Plan for @crukpolicy.bsky.social.
Particularly useful to speak to @ashleydaltonmp.bsky.social about the 10 Year Health Plan & the importance of the upcoming National Cancer Plan for @crukpolicy.bsky.social.
Reposted by Liv Cheek
Thank you to @catsmithmp.bsky.social for holding the first ever Westminster hall debate on alcohol and cancer, supported by @aha-uk.bsky.social and @wcrf.org
July 8, 2025 at 2:10 PM
Thank you to @catsmithmp.bsky.social for holding the first ever Westminster hall debate on alcohol and cancer, supported by @aha-uk.bsky.social and @wcrf.org
Great to be at Pride in London on Saturday with @cancerresearchuk.org 🏳️🌈.
Such a brilliant day with colleagues from across the organisation, our stores, our volunteers and our research centres and institutes.
Such a brilliant day with colleagues from across the organisation, our stores, our volunteers and our research centres and institutes.
July 8, 2025 at 9:02 AM
Great to be at Pride in London on Saturday with @cancerresearchuk.org 🏳️🌈.
Such a brilliant day with colleagues from across the organisation, our stores, our volunteers and our research centres and institutes.
Such a brilliant day with colleagues from across the organisation, our stores, our volunteers and our research centres and institutes.
Wondering what we think about the 10 Year Health Plan? @crukpolicy.bsky.social’s thoughts ⬇️
On prevention there were some good measures announced, but given what was trailed it could’ve been a lot bolder.
All eyes on the National Cancer Plan now 👀
On prevention there were some good measures announced, but given what was trailed it could’ve been a lot bolder.
All eyes on the National Cancer Plan now 👀
Yesterday, the UK Government published its 10 Year Health Plan, aiming to reform the NHS over the next decade.
⬇️ for what it means for cancer, and what needs to come next in the National Cancer Plan 1/
⬇️ for what it means for cancer, and what needs to come next in the National Cancer Plan 1/
July 4, 2025 at 3:16 PM
Wondering what we think about the 10 Year Health Plan? @crukpolicy.bsky.social’s thoughts ⬇️
On prevention there were some good measures announced, but given what was trailed it could’ve been a lot bolder.
All eyes on the National Cancer Plan now 👀
On prevention there were some good measures announced, but given what was trailed it could’ve been a lot bolder.
All eyes on the National Cancer Plan now 👀
Reposted by Liv Cheek
1/ With the publication of the 10 Year Health Plan for England imminent, we’ve set out three key steps the plan must take to deliver for cancer. 👇
July 1, 2025 at 4:01 PM
1/ With the publication of the 10 Year Health Plan for England imminent, we’ve set out three key steps the plan must take to deliver for cancer. 👇
Great to see Health & Social Care Committee in Wales recommending in favour of keeping Minimum Unit Pricing for alcohol.
This is a policy @crukpolicy.bsky.social believe all UK nations should have in place to reduce harmful drinking.
Full report 👇
laiddocuments.senedd.wales/cr-ld17276-e...
This is a policy @crukpolicy.bsky.social believe all UK nations should have in place to reduce harmful drinking.
Full report 👇
laiddocuments.senedd.wales/cr-ld17276-e...
laiddocuments.senedd.wales
June 30, 2025 at 11:04 AM
Great to see Health & Social Care Committee in Wales recommending in favour of keeping Minimum Unit Pricing for alcohol.
This is a policy @crukpolicy.bsky.social believe all UK nations should have in place to reduce harmful drinking.
Full report 👇
laiddocuments.senedd.wales/cr-ld17276-e...
This is a policy @crukpolicy.bsky.social believe all UK nations should have in place to reduce harmful drinking.
Full report 👇
laiddocuments.senedd.wales/cr-ld17276-e...
Reposted by Liv Cheek
Local govt ends up being an area that comes out better than some during the SR:
Average annual increase in spending power of 2.6% per year in real terms between 25/25 and 28/29
Will leave spending power 2.7% lower in real terms than in 2010/11 and 15.9% lower when accounting for population growth
Average annual increase in spending power of 2.6% per year in real terms between 25/25 and 28/29
Will leave spending power 2.7% lower in real terms than in 2010/11 and 15.9% lower when accounting for population growth
June 11, 2025 at 1:21 PM
Local govt ends up being an area that comes out better than some during the SR:
Average annual increase in spending power of 2.6% per year in real terms between 25/25 and 28/29
Will leave spending power 2.7% lower in real terms than in 2010/11 and 15.9% lower when accounting for population growth
Average annual increase in spending power of 2.6% per year in real terms between 25/25 and 28/29
Will leave spending power 2.7% lower in real terms than in 2010/11 and 15.9% lower when accounting for population growth
Reposted by Liv Cheek
Ahead of the SR next week, my long read today looks at where the £22.6bn extra cash chancellor Reeves added to health spending in England for this year has gone. A thread >>
June 5, 2025 at 2:20 PM
Ahead of the SR next week, my long read today looks at where the £22.6bn extra cash chancellor Reeves added to health spending in England for this year has gone. A thread >>
Nice explainer by @nestauk.bsky.social on what prevention actually means 👇
Prevention can be better than cure - especially for tackling obesity.
What does prevention mean in health? Why is it often a cheaper and effective route than treatment? And how can it work beyond the NHS?
Our new explainer breaks it down: bit.ly/43rGPX1
What does prevention mean in health? Why is it often a cheaper and effective route than treatment? And how can it work beyond the NHS?
Our new explainer breaks it down: bit.ly/43rGPX1
June 4, 2025 at 10:30 AM
Nice explainer by @nestauk.bsky.social on what prevention actually means 👇
Reposted by Liv Cheek
🚨 New poll: Public demands bold action on tobacco, alcohol & junk food. With NHS under pressure, 3 in 4 want health over profit. We need a 10-Year Health Plan that puts prevention first.
May 9, 2025 at 8:21 AM
🚨 New poll: Public demands bold action on tobacco, alcohol & junk food. With NHS under pressure, 3 in 4 want health over profit. We need a 10-Year Health Plan that puts prevention first.
Reposted by Liv Cheek
1/ Newly published study by @stir.ac.uk & commissioned by the Prevention Policy Research team on ‘Exploring the accessibility of vapes to young people and adults across the UK’. Read below to find out more 👇
www.cancerresearchuk.org/about-us/we-...
www.cancerresearchuk.org/about-us/we-...
Prevention Policy Research
Commissions and conducts translatable research on lifestyles and behaviours that are associated with cancer which supports policies to prevent cancer.
www.cancerresearchuk.org
May 6, 2025 at 9:54 AM
1/ Newly published study by @stir.ac.uk & commissioned by the Prevention Policy Research team on ‘Exploring the accessibility of vapes to young people and adults across the UK’. Read below to find out more 👇
www.cancerresearchuk.org/about-us/we-...
www.cancerresearchuk.org/about-us/we-...
Great blog by @carolinecerny.bsky.social @ashorguk.bsky.social for @oha-updates.bsky.social on brand advertising & the cross-cutting tactics used by alcohol / food & previously tobacco industry.
As advertisers evolve their tactics policy must evolve too. obesityhealthalliance.org.uk/2025/04/28/b...
As advertisers evolve their tactics policy must evolve too. obesityhealthalliance.org.uk/2025/04/28/b...
Blog - Brand Advertising: The Next Policy Frontier - Obesity Health Alliance
The UK Government recently confirmed in Parliament that pure brand advertising, i.e. that does not feature identifiable less healthy products, will be exempt from the new 9pm/online advertising restri...
obesityhealthalliance.org.uk
April 28, 2025 at 2:58 PM
Great blog by @carolinecerny.bsky.social @ashorguk.bsky.social for @oha-updates.bsky.social on brand advertising & the cross-cutting tactics used by alcohol / food & previously tobacco industry.
As advertisers evolve their tactics policy must evolve too. obesityhealthalliance.org.uk/2025/04/28/b...
As advertisers evolve their tactics policy must evolve too. obesityhealthalliance.org.uk/2025/04/28/b...
Reposted by Liv Cheek
It's WHO’s #WorldImmunisationWeek. 25 years ago, our scientists helped lay the groundwork for the HPV vaccine. Today, we are working to prevent cervical cancer through HPV vaccination in the UK and around the world. Learn more about one programme we are supporting in India 👇https://bit.ly/42YrhcL
India trains thousands of medics to promote vaccine in huge push to end cervical cancer
Vast scheme aims to counter disinformation and increase awareness in country where low HPV vaccine take-up means many die from the preventable disease
bit.ly
April 24, 2025 at 11:38 AM
It's WHO’s #WorldImmunisationWeek. 25 years ago, our scientists helped lay the groundwork for the HPV vaccine. Today, we are working to prevent cervical cancer through HPV vaccination in the UK and around the world. Learn more about one programme we are supporting in India 👇https://bit.ly/42YrhcL
This is brilliant to see. Now over to the Lords to ensure this important legislation helps to create a #SmokefreeUK.
We are thrilled that the Tobacco and Vapes Bill has today passed its Third Reading, taking us one step closer to the first smokefree generation 📢🚭
It will now start its journey through the House of Lords where we urge peers to support it for a #SmokefreeUK
It will now start its journey through the House of Lords where we urge peers to support it for a #SmokefreeUK
March 27, 2025 at 6:41 AM
This is brilliant to see. Now over to the Lords to ensure this important legislation helps to create a #SmokefreeUK.
Reposted by Liv Cheek
New opinion piece in @bmj.com on the £200m uplift in the 2025/26 local authority public health grant allocation: is it really enough to shift the dial on prevention and public health?
tl,dr: No, it's not. Yet.
More here 👇
www.bmj.com/content/388/...
And some charts / stats in the thread below.
tl,dr: No, it's not. Yet.
More here 👇
www.bmj.com/content/388/...
And some charts / stats in the thread below.
March 12, 2025 at 10:20 PM
New opinion piece in @bmj.com on the £200m uplift in the 2025/26 local authority public health grant allocation: is it really enough to shift the dial on prevention and public health?
tl,dr: No, it's not. Yet.
More here 👇
www.bmj.com/content/388/...
And some charts / stats in the thread below.
tl,dr: No, it's not. Yet.
More here 👇
www.bmj.com/content/388/...
And some charts / stats in the thread below.
Reposted by Liv Cheek
1/ Today is #NoSmokingDay! If you smoke, stopping completely is the best thing you can do for your health. And you’ll be lowering your risk of at least 16 types of cancer. It’s never too late to quit and you don’t have to do it alone. Keep reading for support to stop smoking for good 👇
March 12, 2025 at 10:43 AM
1/ Today is #NoSmokingDay! If you smoke, stopping completely is the best thing you can do for your health. And you’ll be lowering your risk of at least 16 types of cancer. It’s never too late to quit and you don’t have to do it alone. Keep reading for support to stop smoking for good 👇