Dr. Olga Rauhut Kompaniets
@olgark.bsky.social
🇸🇪Lund - Halmstad
🧑🏻🚒PhD, Place branding and marketing academic
🍇Wine marketing in Sweden
🖼️Modern art, museums and food
🏛️Halmstad University, Sweden
🧑🏻🚒PhD, Place branding and marketing academic
🍇Wine marketing in Sweden
🖼️Modern art, museums and food
🏛️Halmstad University, Sweden
Happy to share that my Q&A with the editors of the Elgar Encyclopedia of City and Place Branding is now published on The Place Brand Observer.
This volume is a great example of collaboration in place branding field.
@elgarpublishing.bsky.social
placebrandobserver.com/creating-elg...
This volume is a great example of collaboration in place branding field.
@elgarpublishing.bsky.social
placebrandobserver.com/creating-elg...
Creating the Elgar Encyclopedia of City and Place Branding
Joins us as we take a look behind the scenes, the process of creating the Elgar Encyclopedia of City and Place Branding.
placebrandobserver.com
December 3, 2025 at 8:19 PM
Happy to share that my Q&A with the editors of the Elgar Encyclopedia of City and Place Branding is now published on The Place Brand Observer.
This volume is a great example of collaboration in place branding field.
@elgarpublishing.bsky.social
placebrandobserver.com/creating-elg...
This volume is a great example of collaboration in place branding field.
@elgarpublishing.bsky.social
placebrandobserver.com/creating-elg...
We had a great day in Varberg, wrapping up the FramHall project - a journey all about shaping the future places of Halland.
Over the past year, the project explored foresight methods to strengthen long-term sustainable place development.
Read more about FramHall: www.ri.se/en/expertise...
Over the past year, the project explored foresight methods to strengthen long-term sustainable place development.
Read more about FramHall: www.ri.se/en/expertise...
September 22, 2025 at 2:19 PM
We had a great day in Varberg, wrapping up the FramHall project - a journey all about shaping the future places of Halland.
Over the past year, the project explored foresight methods to strengthen long-term sustainable place development.
Read more about FramHall: www.ri.se/en/expertise...
Over the past year, the project explored foresight methods to strengthen long-term sustainable place development.
Read more about FramHall: www.ri.se/en/expertise...
The Blood Moon this evening, Lund edition 🇸🇪
September 7, 2025 at 7:39 PM
The Blood Moon this evening, Lund edition 🇸🇪
Nice IKEA commercial this summer! 🤩 Almost at the every busstop in Lund, Sweden.
Bra jobbat IKEA!👏
Bra jobbat IKEA!👏
July 18, 2025 at 8:20 PM
Nice IKEA commercial this summer! 🤩 Almost at the every busstop in Lund, Sweden.
Bra jobbat IKEA!👏
Bra jobbat IKEA!👏
The Elgar Encyclopedia of City and Place Branding is published!
Two entries are mine - Food tourism (together with Stuart Reid) & Wine tourism, highlighting the role of local food, wine, and culture in strengthening place brands
@elgarpublishing.bsky.social
www.e-elgar.com/shop/gbp/elg...
Two entries are mine - Food tourism (together with Stuart Reid) & Wine tourism, highlighting the role of local food, wine, and culture in strengthening place brands
@elgarpublishing.bsky.social
www.e-elgar.com/shop/gbp/elg...
Elgar Encyclopedia of City and Place Branding
‘The Elgar Encyclopedia of City and Place Branding is a must-read for anyone interested in the field of place branding. It covers an extensive number of relevant topics, written by an impressive numbe...
www.e-elgar.com
June 24, 2025 at 11:09 AM
The Elgar Encyclopedia of City and Place Branding is published!
Two entries are mine - Food tourism (together with Stuart Reid) & Wine tourism, highlighting the role of local food, wine, and culture in strengthening place brands
@elgarpublishing.bsky.social
www.e-elgar.com/shop/gbp/elg...
Two entries are mine - Food tourism (together with Stuart Reid) & Wine tourism, highlighting the role of local food, wine, and culture in strengthening place brands
@elgarpublishing.bsky.social
www.e-elgar.com/shop/gbp/elg...
As tourism rebounds, rising fraud in major cities is hitting more than travelers’ wallets, it damages city reputation, erode trust and harm a brand.
Cities must act, with stronger enforcement, clear public awareness, and stronger city governance
www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc...
Cities must act, with stronger enforcement, clear public awareness, and stronger city governance
www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc...
The most common travel scams in 9 global cities
Common travel scams vary by city, with travel agency and taxi problems comprising the majority of reported cases in many places, according to a report.
www-cnbc-com.cdn.ampproject.org
May 24, 2025 at 8:41 AM
As tourism rebounds, rising fraud in major cities is hitting more than travelers’ wallets, it damages city reputation, erode trust and harm a brand.
Cities must act, with stronger enforcement, clear public awareness, and stronger city governance
www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc...
Cities must act, with stronger enforcement, clear public awareness, and stronger city governance
www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc...
The new book ”2075 – Future(s) of Food Tourism” is out!
In our chapter Stuart Reid and I explore future food tourism in Skåne, Sweden, looking at climate change, localness, and slow, small-scale food and wine tourism.
www.channelviewpublications.com/page/detail/...
In our chapter Stuart Reid and I explore future food tourism in Skåne, Sweden, looking at climate change, localness, and slow, small-scale food and wine tourism.
www.channelviewpublications.com/page/detail/...
May 15, 2025 at 6:02 PM
The new book ”2075 – Future(s) of Food Tourism” is out!
In our chapter Stuart Reid and I explore future food tourism in Skåne, Sweden, looking at climate change, localness, and slow, small-scale food and wine tourism.
www.channelviewpublications.com/page/detail/...
In our chapter Stuart Reid and I explore future food tourism in Skåne, Sweden, looking at climate change, localness, and slow, small-scale food and wine tourism.
www.channelviewpublications.com/page/detail/...
And we did it!
Did you miss the live-streaming? You can watch the recording on the Malaysia GBC’s YouTube channel: www.youtube.com/watch?v=Xm7s...
Did you miss the live-streaming? You can watch the recording on the Malaysia GBC’s YouTube channel: www.youtube.com/watch?v=Xm7s...
April 28, 2025 at 12:14 PM
And we did it!
Did you miss the live-streaming? You can watch the recording on the Malaysia GBC’s YouTube channel: www.youtube.com/watch?v=Xm7s...
Did you miss the live-streaming? You can watch the recording on the Malaysia GBC’s YouTube channel: www.youtube.com/watch?v=Xm7s...
Great to guest lecture again this spring in Dr. Roberto Bruni’s place branding course at the University of Cassino and Southern Lazio. We explored Sweden through history, culture, food, literature, and even generative AI. Always a pleasure to connect with curious minds. Looking forward to next time!
April 24, 2025 at 8:25 AM
Great to guest lecture again this spring in Dr. Roberto Bruni’s place branding course at the University of Cassino and Southern Lazio. We explored Sweden through history, culture, food, literature, and even generative AI. Always a pleasure to connect with curious minds. Looking forward to next time!
There is always something special with rebranding. An airport in Japan has recently renamed ”its air hub Oita Hello Kitty Airport to lure fans and tourists”.
The 6-month rebrand, which runs from now through October 13, will give the airport an extra dose of the quintessential cuteness ”kawaii”
The 6-month rebrand, which runs from now through October 13, will give the airport an extra dose of the quintessential cuteness ”kawaii”
April 18, 2025 at 8:12 PM
There is always something special with rebranding. An airport in Japan has recently renamed ”its air hub Oita Hello Kitty Airport to lure fans and tourists”.
The 6-month rebrand, which runs from now through October 13, will give the airport an extra dose of the quintessential cuteness ”kawaii”
The 6-month rebrand, which runs from now through October 13, will give the airport an extra dose of the quintessential cuteness ”kawaii”
Reposted by Dr. Olga Rauhut Kompaniets
As the craze for Action Dolls continues, tread with caution when accepting gifts from #AI and read more here www.linkedin.com/pulse/beware...
April 15, 2025 at 10:09 AM
As the craze for Action Dolls continues, tread with caution when accepting gifts from #AI and read more here www.linkedin.com/pulse/beware...
On April 22 at 12:00 a.m. CET, I’ll join a live podcast on smart cities, hosted by Malaysia Green Building Council, Solar Energy RI and MILA University, Malaysia.
We’ll explore creativity and innovation in smart city development and branding.
Watch live: www.youtube.com/watch?v=Xm7s...
We’ll explore creativity and innovation in smart city development and branding.
Watch live: www.youtube.com/watch?v=Xm7s...
April 11, 2025 at 10:16 AM
On April 22 at 12:00 a.m. CET, I’ll join a live podcast on smart cities, hosted by Malaysia Green Building Council, Solar Energy RI and MILA University, Malaysia.
We’ll explore creativity and innovation in smart city development and branding.
Watch live: www.youtube.com/watch?v=Xm7s...
We’ll explore creativity and innovation in smart city development and branding.
Watch live: www.youtube.com/watch?v=Xm7s...
First Strategic Partner Event at the School of Business, Innovation and Sustainability, Halmstad University - done!
It was a pleasure to host colleagues from our partner universities in Italy, Germany, the Netherlands, and Belgium for three days of engaging discussions, collaboration, and exchange
It was a pleasure to host colleagues from our partner universities in Italy, Germany, the Netherlands, and Belgium for three days of engaging discussions, collaboration, and exchange
April 5, 2025 at 9:31 PM
First Strategic Partner Event at the School of Business, Innovation and Sustainability, Halmstad University - done!
It was a pleasure to host colleagues from our partner universities in Italy, Germany, the Netherlands, and Belgium for three days of engaging discussions, collaboration, and exchange
It was a pleasure to host colleagues from our partner universities in Italy, Germany, the Netherlands, and Belgium for three days of engaging discussions, collaboration, and exchange
Lunch break at Tylösand with colleagues and international partners during the first day of our Strategic Partners Event. Wonderful sunny weather, delicious food and amazing collections of art and cars 🤩
April 4, 2025 at 3:30 PM
Lunch break at Tylösand with colleagues and international partners during the first day of our Strategic Partners Event. Wonderful sunny weather, delicious food and amazing collections of art and cars 🤩
Reposted by Dr. Olga Rauhut Kompaniets
I created a starter pack for researchers and academics exploring or teaching #digital #marketing, digital communications, digital business and AI using BlueSky - who's missing? go.bsky.app/J4mEhxY
Researchers in digital marketing, business, AI
Join the conversation
go.bsky.app
March 19, 2025 at 9:17 AM
I created a starter pack for researchers and academics exploring or teaching #digital #marketing, digital communications, digital business and AI using BlueSky - who's missing? go.bsky.app/J4mEhxY
Reposted by Dr. Olga Rauhut Kompaniets
This month’s edition of The Evidence explores sexist cityscapes, highlighting how city designs exacerbate gender inequalities – and what we can do to fix our urban spaces.
Read the latest issue of the Sage-sponsored newsletter dedicated to gender equality: lesglorieuses.fr/sexist-cities/
Read the latest issue of the Sage-sponsored newsletter dedicated to gender equality: lesglorieuses.fr/sexist-cities/
Yes, cities can be sexist | Les Glorieuses
lesglorieuses.fr
March 26, 2025 at 2:00 PM
This month’s edition of The Evidence explores sexist cityscapes, highlighting how city designs exacerbate gender inequalities – and what we can do to fix our urban spaces.
Read the latest issue of the Sage-sponsored newsletter dedicated to gender equality: lesglorieuses.fr/sexist-cities/
Read the latest issue of the Sage-sponsored newsletter dedicated to gender equality: lesglorieuses.fr/sexist-cities/
When Halmstad University meets with local companies, new partnerships emerge. Today, Fawzi Halila and I met with Stefan Rosén at Toponova AB, a leading expert in surface quality and texture analysis based right here in Halmstad. Great talks on marketing and branding.
Let the collaboration begin!
Let the collaboration begin!
March 26, 2025 at 3:41 PM
When Halmstad University meets with local companies, new partnerships emerge. Today, Fawzi Halila and I met with Stefan Rosén at Toponova AB, a leading expert in surface quality and texture analysis based right here in Halmstad. Great talks on marketing and branding.
Let the collaboration begin!
Let the collaboration begin!
Northern lights this late evening (ca 22:30) in Lund, Skåne, the southernmost region of Sweden 🤩
Just outside our place
Just outside our place
March 21, 2025 at 10:50 PM
Northern lights this late evening (ca 22:30) in Lund, Skåne, the southernmost region of Sweden 🤩
Just outside our place
Just outside our place
How great news that our special issue is published! In October 2023 we organised the 7th Annual International Place Branding Association Conference in Helsingborg, and now lots of memories comeback from this event, while reading the table of contents❤️ #IPBA2023
link.springer.com/journal/4125...
link.springer.com/journal/4125...
March 21, 2025 at 11:25 AM
How great news that our special issue is published! In October 2023 we organised the 7th Annual International Place Branding Association Conference in Helsingborg, and now lots of memories comeback from this event, while reading the table of contents❤️ #IPBA2023
link.springer.com/journal/4125...
link.springer.com/journal/4125...
Reposted by Dr. Olga Rauhut Kompaniets
This is a really handy resource for those teaching marketing or simply interested in the history of the discipline and practice. There's some super heavyweight people involved: marketinghistory.org
A History of Marketing | Andrew Mitrak | Substack
Learn from legends. Explore the strategies and stories behind marketing's defining moments. Click to read A History of Marketing, by Andrew Mitrak, a Substack publication with hundreds of subscribers.
marketinghistory.org
March 21, 2025 at 8:20 AM
This is a really handy resource for those teaching marketing or simply interested in the history of the discipline and practice. There's some super heavyweight people involved: marketinghistory.org
Yesterday’s highlight - Partners Day at the focus area Smart Cities and Communities at Halmstad University. Inspiring presentations on collaboration between our university and public-private partners. Proud to represent the #ProActS research program and be part of this important conversation!
March 20, 2025 at 5:17 PM
Yesterday’s highlight - Partners Day at the focus area Smart Cities and Communities at Halmstad University. Inspiring presentations on collaboration between our university and public-private partners. Proud to represent the #ProActS research program and be part of this important conversation!
Thanks a lot Dr. Annmarie Hanlon @annmariehanlon.bsky.social
for an insightful and inspiring webinar on Teaching Digital Marketing in the AI era. Truly valuable insights on integrating ethical AI into marketing education and the impact of digital disruption on transformative change. @sagepub.com
for an insightful and inspiring webinar on Teaching Digital Marketing in the AI era. Truly valuable insights on integrating ethical AI into marketing education and the impact of digital disruption on transformative change. @sagepub.com
March 20, 2025 at 12:05 PM
Thanks a lot Dr. Annmarie Hanlon @annmariehanlon.bsky.social
for an insightful and inspiring webinar on Teaching Digital Marketing in the AI era. Truly valuable insights on integrating ethical AI into marketing education and the impact of digital disruption on transformative change. @sagepub.com
for an insightful and inspiring webinar on Teaching Digital Marketing in the AI era. Truly valuable insights on integrating ethical AI into marketing education and the impact of digital disruption on transformative change. @sagepub.com
What would you say about to spend your holiday on ”a beer island”🍻?
”From today, tourists will be able to immerse themselves in a Corona experience by holidaying on an island dedicated to the lager” #tourismmarketing #foodtourism
www.thedrum.com/news/2025/03...
”From today, tourists will be able to immerse themselves in a Corona experience by holidaying on an island dedicated to the lager” #tourismmarketing #foodtourism
www.thedrum.com/news/2025/03...
Want to stay on Corona Island? Beer brand opens eco-tourism destination to public
The Mexican lager is welcoming tourists to a protected island as it looks to build its brand around sustainable values. Can it live up to these lofty ambitions?
www.thedrum.com
March 19, 2025 at 3:51 PM
What would you say about to spend your holiday on ”a beer island”🍻?
”From today, tourists will be able to immerse themselves in a Corona experience by holidaying on an island dedicated to the lager” #tourismmarketing #foodtourism
www.thedrum.com/news/2025/03...
”From today, tourists will be able to immerse themselves in a Corona experience by holidaying on an island dedicated to the lager” #tourismmarketing #foodtourism
www.thedrum.com/news/2025/03...
March 15, 2025 at 5:26 PM