O'Dwyer's PR News
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The #1 news outlet for public relations, public affairs, and marketing communications since 1968.
The rapid emergence of challenger brands and third-party sellers in the digital marketplace has created a big hurdle for major CPG brands, according to a new report from IPG’s Agentic Systems for Commerce unit odwpr.us/48AMOLoThe
November 26, 2025 at 5:59 PM
The rapid emergence of challenger brands and third-party sellers in the digital marketplace has created a big hurdle for major CPG brands, according to a new report from IPG’s Agentic Systems for Commerce unit odwpr.us/48AMOLoThe
The flood of AI-generated synthetic content makes it more important than ever for the comms industry to give audiences a way of knowing what they are seeing is authentic, stressed PAGE Society CEO Rochelle Ford at Davis+Gilbert roundtable discussion -- Simon Erskine Locke, tauth.io odwpr.us/43T0Gy5
November 25, 2025 at 7:44 PM
The flood of AI-generated synthetic content makes it more important than ever for the comms industry to give audiences a way of knowing what they are seeing is authentic, stressed PAGE Society CEO Rochelle Ford at Davis+Gilbert roundtable discussion -- Simon Erskine Locke, tauth.io odwpr.us/43T0Gy5
In a zero-click world where AI engines prioritize clarity, authority and relevance, thought leadership will become indispensable -- Idil Cakim, Iris Flex & Rachel Kessler, Kessler Communications odwpr.us/4r7W5lp
November 18, 2025 at 5:32 PM
In a zero-click world where AI engines prioritize clarity, authority and relevance, thought leadership will become indispensable -- Idil Cakim, Iris Flex & Rachel Kessler, Kessler Communications odwpr.us/4r7W5lp
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story -- RJ Bardsley, Wireside Communications odwpr.us/4r2fBQf
November 14, 2025 at 8:44 PM
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story -- RJ Bardsley, Wireside Communications odwpr.us/4r2fBQf
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another -- Amy Terpeluk & Kyle Farnham, FINN Partners odwpr.us/3M1HQ1n
November 14, 2025 at 8:09 PM
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another -- Amy Terpeluk & Kyle Farnham, FINN Partners odwpr.us/3M1HQ1n
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance -- Gerard LaFond, The Hoffman Agency odwpr.us/4ofIINH
November 14, 2025 at 5:39 PM
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance -- Gerard LaFond, The Hoffman Agency odwpr.us/4ofIINH
Lift voices over slogans to connect brand campaigns where it counts -- on a human level -- Daisy Cabrera odwpr.us/4hY10RM
November 14, 2025 at 5:25 PM
Lift voices over slogans to connect brand campaigns where it counts -- on a human level -- Daisy Cabrera odwpr.us/4hY10RM
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy -- Dan Garza odwpr.us/3XkDe90
November 10, 2025 at 10:20 PM
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy -- Dan Garza odwpr.us/3XkDe90
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack odwpr.us/3JCfsSV
November 10, 2025 at 7:02 PM
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack odwpr.us/3JCfsSV
O'Dwyer's Nov. '25 magazine focuses on topics such as PR's role in an AI-shaped media landscape, how the workplace will be altered by AI and why GEO is quickly becoming a core function of modern reputation management. Plus profiles of the top tech PR firms odwyerpr.com/magazine/tec...
November 7, 2025 at 9:24 PM
O'Dwyer's Nov. '25 magazine focuses on topics such as PR's role in an AI-shaped media landscape, how the workplace will be altered by AI and why GEO is quickly becoming a core function of modern reputation management. Plus profiles of the top tech PR firms odwyerpr.com/magazine/tec...
The reporter said no. You took it hard. But rejection can actually make you stronger. Here's how -- Bob Brody odwpr.us/47MyqhI
November 7, 2025 at 4:58 PM
The reporter said no. You took it hard. But rejection can actually make you stronger. Here's how -- Bob Brody odwpr.us/47MyqhI
Featured in O'Dwyer's Nov. '25 Technology PR Magazine: Investors have made big bets on AI this year, driving the financial markets to all-time highs. But several signs are showing that the runaway AI bull might be losing steam -- Jon Gingerich, O'Dwyer's Sr. Editor odwpr.us/49GcF5F
November 6, 2025 at 5:44 PM
Featured in O'Dwyer's Nov. '25 Technology PR Magazine: Investors have made big bets on AI this year, driving the financial markets to all-time highs. But several signs are showing that the runaway AI bull might be losing steam -- Jon Gingerich, O'Dwyer's Sr. Editor odwpr.us/49GcF5F
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025 odwpr.us/3Lnczpz
November 5, 2025 at 8:41 PM
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025 odwpr.us/3Lnczpz
After several years of stepping up their public profiles, CEOs have entered what a new study from Golin calls “The Cone of Retreat,” taking a pause to rethink their strategies in the wake of economic, political and social instability odwpr.us/49AXdrk
October 31, 2025 at 3:26 PM
After several years of stepping up their public profiles, CEOs have entered what a new study from Golin calls “The Cone of Retreat,” taking a pause to rethink their strategies in the wake of economic, political and social instability odwpr.us/49AXdrk
A sea change in how Americans access and consume political news is increasingly reflecting the partisan divide found in the overall political landscape, according to a new study from Global Strategy Group odwpr.us/3Le4JOP
October 29, 2025 at 2:08 PM
A sea change in how Americans access and consume political news is increasingly reflecting the partisan divide found in the overall political landscape, according to a new study from Global Strategy Group odwpr.us/3Le4JOP
Why healthcare must prioritize more strategic communications integration -- Chelsea D'Amore, Emily Hirsch & Marjani Williams, G&S Business Communications odwpr.us/42Yk4Jv
October 27, 2025 at 5:27 PM
Why healthcare must prioritize more strategic communications integration -- Chelsea D'Amore, Emily Hirsch & Marjani Williams, G&S Business Communications odwpr.us/42Yk4Jv
How to step out from behind the personal branding curtain with a clear message that showcases your leadership skills within 30 days -- Dustin Siggins, Proven Media Solutions odwpr.us/43uTIij
October 24, 2025 at 6:17 PM
How to step out from behind the personal branding curtain with a clear message that showcases your leadership skills within 30 days -- Dustin Siggins, Proven Media Solutions odwpr.us/43uTIij
How the rules of the game are being rewritten in today’s turbulent health advocacy communications environment -- Joy Burks, Sarah Hamilton & Susan Spencer, Avoq odwpr.us/49iewgM
October 23, 2025 at 9:36 PM
How the rules of the game are being rewritten in today’s turbulent health advocacy communications environment -- Joy Burks, Sarah Hamilton & Susan Spencer, Avoq odwpr.us/49iewgM
A PR and IR playbook for navigating the J.P. Morgan Healthcare Conference, the world’s largest annual investor meeting for life sciences companies -- Fern Lazar & David Carey, FINN Partners
odwpr.us/476WDjC
odwpr.us/476WDjC
October 22, 2025 at 6:10 PM
A PR and IR playbook for navigating the J.P. Morgan Healthcare Conference, the world’s largest annual investor meeting for life sciences companies -- Fern Lazar & David Carey, FINN Partners
odwpr.us/476WDjC
odwpr.us/476WDjC
Organizations navigating today’s health ecosystem face an increasingly difficult challenge: knowing when to speak publicly and when to stay silent on contentious cultural and political issues -- Kevin Davidson, JPA Health odwpr.us/4nYXSqV
October 21, 2025 at 4:42 PM
Organizations navigating today’s health ecosystem face an increasingly difficult challenge: knowing when to speak publicly and when to stay silent on contentious cultural and political issues -- Kevin Davidson, JPA Health odwpr.us/4nYXSqV
PR’s future will be shaped by leaders who stand with conviction on diversity, equity, and inclusion, embrace AI responsibly, and combat misinformation, explained Institute for PR's Tina McCorkindale on latest Taking the Lead podcast with executive coach Ken Jacobs odwpr.us/3J7wx71
October 21, 2025 at 4:30 PM
PR’s future will be shaped by leaders who stand with conviction on diversity, equity, and inclusion, embrace AI responsibly, and combat misinformation, explained Institute for PR's Tina McCorkindale on latest Taking the Lead podcast with executive coach Ken Jacobs odwpr.us/3J7wx71
Health equity for Hispanics isn't optional; it's essential -- Daisy Cabrera odwpr.us/4qlW5y3
October 16, 2025 at 5:57 PM
Health equity for Hispanics isn't optional; it's essential -- Daisy Cabrera odwpr.us/4qlW5y3
AI could be earned media’s unlikely savior—but only if it’s fed the right information… The kind of information that’s best provided by seasoned PR practitioners -- Alev de Costa, FINN Partners odwpr.us/4ohFqJZ
October 14, 2025 at 3:48 PM
AI could be earned media’s unlikely savior—but only if it’s fed the right information… The kind of information that’s best provided by seasoned PR practitioners -- Alev de Costa, FINN Partners odwpr.us/4ohFqJZ
Top ranked PR firms specializing in healthcare PR are profiled in O'Dwyer's Oct. '25 magazine. Read bylined articles from thought leaders at these agencies: odwyerpr.com/magazine/med...
October 10, 2025 at 9:19 PM
Top ranked PR firms specializing in healthcare PR are profiled in O'Dwyer's Oct. '25 magazine. Read bylined articles from thought leaders at these agencies: odwyerpr.com/magazine/med...
Why selling your public relations firm to a strategic buyer delivers not only a high monetary payoff but is also the clearest path to securing your legacy -- Rick Gould, Gould+Partners odwpr.us/3J5ybpy
October 10, 2025 at 9:18 PM
Why selling your public relations firm to a strategic buyer delivers not only a high monetary payoff but is also the clearest path to securing your legacy -- Rick Gould, Gould+Partners odwpr.us/3J5ybpy