O'Dwyer's PR News
@odwyerpr.bsky.social
The #1 news outlet for public relations, public affairs, and marketing communications since 1968.
In today’s B2B and supply-chain crises, proactively managing your GEO footprint is now a reputational necessity -- Steve Halsey, G&S Integrated Marketing Communications Group odwpr.us/4rvrWfx
January 23, 2026 at 8:06 PM
In today’s B2B and supply-chain crises, proactively managing your GEO footprint is now a reputational necessity -- Steve Halsey, G&S Integrated Marketing Communications Group odwpr.us/4rvrWfx
Communications strategies to build more housing of all kinds -- David Ball, Ball Consulting odwpr.us/4jTH5V
Applying the Crisis Playbook to Affordable Housing
Communications strategies to build more housing of all kinds.
odwpr.us
January 23, 2026 at 7:24 PM
Communications strategies to build more housing of all kinds -- David Ball, Ball Consulting odwpr.us/4jTH5V
Why tracking macroeconomic, legislative and consumer confidence indicators is a beneficial habit for PR agency leaders to adopt -- Rich Jachetti, The Stevens/Jachetti Group odwpr.us/4r5XwQK
January 21, 2026 at 6:41 PM
Why tracking macroeconomic, legislative and consumer confidence indicators is a beneficial habit for PR agency leaders to adopt -- Rich Jachetti, The Stevens/Jachetti Group odwpr.us/4r5XwQK
The global economy is threatened by wave of insularity that's cutting people off from the world beyond their immediate environment and making them more unlikely to listen to—or do business with—people from other countries or with opinions different from theirs, says Edelman report odwpr.us/49HMf1J
National Insularity Threatens Global Economy
The global economy is threatened by a wave of insularity.
odwpr.us
January 20, 2026 at 9:45 PM
The global economy is threatened by wave of insularity that's cutting people off from the world beyond their immediate environment and making them more unlikely to listen to—or do business with—people from other countries or with opinions different from theirs, says Edelman report odwpr.us/49HMf1J
As markets begin to stabilize and borrowing costs continue to come down, companies are preparing to make bolder decisions in 2026 -- Paolo Ramos, Water & Wall odwpr.us/4r4oEiZ
January 20, 2026 at 3:22 PM
As markets begin to stabilize and borrowing costs continue to come down, companies are preparing to make bolder decisions in 2026 -- Paolo Ramos, Water & Wall odwpr.us/4r4oEiZ
How to tell whether you’re dealing with a crisis firm or simply a “PR firm that does crisis” -- Maria Stagliano, Blue Highway Advisory odwpr.us/3YR71Hl
Be on the Lookout for Crisis Pretenders
How to tell whether you’re dealing with a crisis firm or simply a “PR firm that does crisis.”
odwpr.us
January 20, 2026 at 3:10 PM
How to tell whether you’re dealing with a crisis firm or simply a “PR firm that does crisis” -- Maria Stagliano, Blue Highway Advisory odwpr.us/3YR71Hl
Spokespeople must shift seamlessly from live TV to podcasts, regional multicultural outlets to national Zoom interviews - all sometimes in the same week -- Daisy Cabrera odwpr.us/45VJlVZ
Five Ways to Communicate With Impact Across Media Platforms
Spokespeople must shift seamlessly from live TV to podcasts, regional multicultural outlets to national Zoom interviews - all sometimes in the same week.
odwpr.us
January 19, 2026 at 7:16 PM
Spokespeople must shift seamlessly from live TV to podcasts, regional multicultural outlets to national Zoom interviews - all sometimes in the same week -- Daisy Cabrera odwpr.us/45VJlVZ
To thrive in the uncertainty surrounding them, brands must make a profoundly counterintuitive shift: embrace the chaos -- Sasha Boghosian & Ryan Colaianni, Motio odwpr.us/3LUSK9F
January 19, 2026 at 6:40 PM
To thrive in the uncertainty surrounding them, brands must make a profoundly counterintuitive shift: embrace the chaos -- Sasha Boghosian & Ryan Colaianni, Motio odwpr.us/3LUSK9F
While the danger of being on the president’s bad side is seen as a major source of concern for brands, the potential negative effects of artificial intelligence pose an even greater reputational threat, according to Global Situation Room report odwpr.us/4sLjOZz
January 16, 2026 at 11:31 PM
While the danger of being on the president’s bad side is seen as a major source of concern for brands, the potential negative effects of artificial intelligence pose an even greater reputational threat, according to Global Situation Room report odwpr.us/4sLjOZz
American companies must now employ smarter—not louder—communications to navigate today’s evolving global tariffs -- Andrew Frank, KARV odwpr.us/49NcNPs
The Uncertainty Challenge
American companies must now employ smarter—not louder—communications to navigate today’s evolving global tariffs.
odwpr.us
January 15, 2026 at 9:19 PM
American companies must now employ smarter—not louder—communications to navigate today’s evolving global tariffs -- Andrew Frank, KARV odwpr.us/49NcNPs
I challenge Sir Martin Sorrell to a debate for charity on the death of PR. Sorrell brings obituary… I’ll bring the living facts -- Richard Torrenzano, The Torrenzano Group odwpr.us/3NlQJ6O
Sir Martin Sorrell Declares PR Dead: Communications Just Got Promoted
Sir Martin Sorrell declares PR is dead. I say communications just go promoted.
odwpr.us
January 15, 2026 at 4:51 PM
I challenge Sir Martin Sorrell to a debate for charity on the death of PR. Sorrell brings obituary… I’ll bring the living facts -- Richard Torrenzano, The Torrenzano Group odwpr.us/3NlQJ6O
The forces that will redefine corporate strategy and reputation management in 2026 -- Jared Nelson, DGA Group odwpr.us/4jKf7Lx
Understanding the 2026 Risk Landscape
The forces that will redefine corporate strategy and reputation management in 2026.
odwpr.us
January 14, 2026 at 9:53 PM
The forces that will redefine corporate strategy and reputation management in 2026 -- Jared Nelson, DGA Group odwpr.us/4jKf7Lx
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health & purpose Gil Bashe, says that current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of people it exists to serve odwpr.us/3YD5CUF
A Human-Centered Blueprint for Fixing What Medicine Forgot
a new book from FINN Partners chair global health and purpose Gil Bashe, says that the healthcare system has lost sight of the people it exists to serve.s
odwpr.us
January 13, 2026 at 7:03 PM
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health & purpose Gil Bashe, says that current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of people it exists to serve odwpr.us/3YD5CUF
In an era of heightened political polarization, rapid news cycles, and social media scrutiny, PR pros are under constant pressure to respond, react, or remain silent -- Gina Rubel, Furia Rubel Communications odwpr.us/4qe7IGE
Communication Essentials for Navigating Politically Charged Issues
In an era of heightened political polarization, rapid news cycles, and social media scrutiny, PR pros are under constant pressure to respond, react, or remain silent.
odwpr.us
January 13, 2026 at 4:41 PM
In an era of heightened political polarization, rapid news cycles, and social media scrutiny, PR pros are under constant pressure to respond, react, or remain silent -- Gina Rubel, Furia Rubel Communications odwpr.us/4qe7IGE
If 2025 was the year PR learned to coexist with machines, 2026 will be the year we must learn to outrun them -- Stefan Pollack, The Pollack Group odwpr.us/3YGNkSu
The Biggest Challenge for Public Relations in 2026
If 2025 was the year PR learned to coexist with machines, 2026 will be the year we must learn to outrun them.
odwpr.us
January 13, 2026 at 4:27 PM
If 2025 was the year PR learned to coexist with machines, 2026 will be the year we must learn to outrun them -- Stefan Pollack, The Pollack Group odwpr.us/3YGNkSu
Relationships aren’t the product in public relations. They’re the process -- Dustin Siggins, Proven Media Solutions odwpr.us/4aXucHm
The Four Most Important Relationships in PR
Relationships aren’t the product in public relations. They’re the process.
odwpr.us
January 12, 2026 at 6:22 PM
Relationships aren’t the product in public relations. They’re the process -- Dustin Siggins, Proven Media Solutions odwpr.us/4aXucHm
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with John Duffield, health futurist and patient survivor, former SVP of technology experience at Omnicom Health about an extraordinary journey redefining what’s possible across the healthcare ecosystem odwpr.us/3NpsggN
The Evolution of AI in Healthcare
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with John Duffield, health futurist and patient survivor, former SVP of technology experience at Omnicom Health about an ex...
odwpr.us
January 12, 2026 at 3:11 PM
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with John Duffield, health futurist and patient survivor, former SVP of technology experience at Omnicom Health about an extraordinary journey redefining what’s possible across the healthcare ecosystem odwpr.us/3NpsggN
For public relations agency owners planning to sell, preparation and investment across several key areas will yield the highest valuations and exit terms in 2026 -- Rick Gould, Gould+Partners odwpr.us/3YR7N7n
Predictions for the PR M&A Marketplace in 2026
For public relations agency owners planning to sell, preparation and investment across several key areas will yield the highest valuations and exit terms in 2026.
odwpr.us
January 9, 2026 at 7:15 PM
For public relations agency owners planning to sell, preparation and investment across several key areas will yield the highest valuations and exit terms in 2026 -- Rick Gould, Gould+Partners odwpr.us/3YR7N7n
What worked for brands in 2025 won’t carry them forward into 2026 -- Anna Crowe, Crowe PR odwpr.us/452tmoZ
January 8, 2026 at 6:23 PM
What worked for brands in 2025 won’t carry them forward into 2026 -- Anna Crowe, Crowe PR odwpr.us/452tmoZ
O'Dwyer's publishes guide to the top crisis communications firms for 2026. Jan. magazine features profiles of experts in this area plus thought leadership to guide you throughout the year odwyerpr.com/magazine/pr-...
January 7, 2026 at 9:46 PM
O'Dwyer's publishes guide to the top crisis communications firms for 2026. Jan. magazine features profiles of experts in this area plus thought leadership to guide you throughout the year odwyerpr.com/magazine/pr-...
Increasingly, the first “reader” of your press release isn’t a journalist—it’s an AI system deciding whether your content is credible enough to reference. That shift changes what visibility really means -- Erik Carlson, @notified-official.bsky.social odwpr.us/44ZMyUj
January 7, 2026 at 9:09 PM
Increasingly, the first “reader” of your press release isn’t a journalist—it’s an AI system deciding whether your content is credible enough to reference. That shift changes what visibility really means -- Erik Carlson, @notified-official.bsky.social odwpr.us/44ZMyUj
The earth entered 2026 spinning on its axis without the marvelous Morty Matz aboard for the first time in 100 years. He died on June 25 just a few weeks before he would have turned 101. Matz practiced PR for 70 years. We were friends for 30. Here's the wizard I knew -- Bob Brody odwpr.us/4puTBM3
Morty Matz, Mentor and Magician
The earth entered 2026 spinning on its axis without the marvelous Morty Matz aboard for the first time in 100 years. He died on June 25.
odwpr.us
January 7, 2026 at 5:28 PM
The earth entered 2026 spinning on its axis without the marvelous Morty Matz aboard for the first time in 100 years. He died on June 25 just a few weeks before he would have turned 101. Matz practiced PR for 70 years. We were friends for 30. Here's the wizard I knew -- Bob Brody odwpr.us/4puTBM3
Reputation isn’t a byproduct of crisis management. It must guide strategy -- Gil Bashe, FINN Partners odwpr.us/49DfrYZ
January 6, 2026 at 3:50 PM
Reputation isn’t a byproduct of crisis management. It must guide strategy -- Gil Bashe, FINN Partners odwpr.us/49DfrYZ
O'Dwyer's sr. editor Jon Gingerich writes how artificial intelligence changed the world in 2025. Unfortunately, not all that change was for the better, he stresses. Read his full article included in our Jan. '26 special issue on crisis communications odwpr.us/4qHPU6Q
January 5, 2026 at 6:21 PM
O'Dwyer's sr. editor Jon Gingerich writes how artificial intelligence changed the world in 2025. Unfortunately, not all that change was for the better, he stresses. Read his full article included in our Jan. '26 special issue on crisis communications odwpr.us/4qHPU6Q
After weeks of PR and political wrangling, who won the PR battle over the release of the Epstein files? -- Andrew Blum, AJB Communications odwpr.us/4qAUuUm
January 2, 2026 at 5:50 PM
After weeks of PR and political wrangling, who won the PR battle over the release of the Epstein files? -- Andrew Blum, AJB Communications odwpr.us/4qAUuUm