O'Dwyer's PR News
@odwyerpr.bsky.social
The #1 news outlet for public relations, public affairs, and marketing communications since 1968.
Our nation now faces many challenges, not the least of which are the troubling divisions along political, social and economic lines. We are fortunate, therefore, to have Thanksgiving to bring us together -- Robert L. Dilenschneider, The Dilenschneider Group odwpr.us/3LUKkyS
Celebrate a Special Piece of American History
We are fortunate, therefore, to have Thanksgiving to bring us together in celebration of a special piece of American history.
odwpr.us
November 26, 2025 at 7:01 PM
Our nation now faces many challenges, not the least of which are the troubling divisions along political, social and economic lines. We are fortunate, therefore, to have Thanksgiving to bring us together -- Robert L. Dilenschneider, The Dilenschneider Group odwpr.us/3LUKkyS
The rapid emergence of challenger brands and third-party sellers in the digital marketplace has created a big hurdle for major CPG brands, according to a new report from IPG’s Agentic Systems for Commerce unit odwpr.us/48AMOLoThe
November 26, 2025 at 5:59 PM
The rapid emergence of challenger brands and third-party sellers in the digital marketplace has created a big hurdle for major CPG brands, according to a new report from IPG’s Agentic Systems for Commerce unit odwpr.us/48AMOLoThe
The flood of AI-generated synthetic content makes it more important than ever for the comms industry to give audiences a way of knowing what they are seeing is authentic, stressed PAGE Society CEO Rochelle Ford at Davis+Gilbert roundtable discussion -- Simon Erskine Locke, tauth.io odwpr.us/43T0Gy5
November 25, 2025 at 7:44 PM
The flood of AI-generated synthetic content makes it more important than ever for the comms industry to give audiences a way of knowing what they are seeing is authentic, stressed PAGE Society CEO Rochelle Ford at Davis+Gilbert roundtable discussion -- Simon Erskine Locke, tauth.io odwpr.us/43T0Gy5
Why AI visibility matters for B2B technology companies -- Kersa Haughey, INK Communications Co odwpr.us/47XKwG6
How GEO is Changing the Tech PR Playbook
How GEO is Changing the Tech PR Playbook
odwpr.us
November 24, 2025 at 7:33 PM
Why AI visibility matters for B2B technology companies -- Kersa Haughey, INK Communications Co odwpr.us/47XKwG6
Artificial intelligence is reshaping PR’s business model and client experience. The future will belong to communications agencies that can use these tools to create new ways of working as well as provide greater value for clients -- Alicia Young, FINN Partners odwpr.us/3K2GmUb
Technology: The Great Differentiator
Artificial intelligence is reshaping PR’s business model and client experience. The future will belong to communications agencies that can use these tools to create new ways of working as well as prov...
odwpr.us
November 19, 2025 at 7:10 PM
Artificial intelligence is reshaping PR’s business model and client experience. The future will belong to communications agencies that can use these tools to create new ways of working as well as provide greater value for clients -- Alicia Young, FINN Partners odwpr.us/3K2GmUb
In a zero-click world where AI engines prioritize clarity, authority and relevance, thought leadership will become indispensable -- Idil Cakim, Iris Flex & Rachel Kessler, Kessler Communications odwpr.us/4r7W5lp
November 18, 2025 at 5:32 PM
In a zero-click world where AI engines prioritize clarity, authority and relevance, thought leadership will become indispensable -- Idil Cakim, Iris Flex & Rachel Kessler, Kessler Communications odwpr.us/4r7W5lp
How an executive visibility program can establish trust and credibility for brands and allow them to stand apart from the competition -- Leanne Lindseth, Padilla odwpr.us/3K0U21N
Executive Visibility Is No Longer Optional
How an executive visibility program can establish trust and credibility for brands and allow them to stand apart from the competition.
odwpr.us
November 17, 2025 at 6:08 PM
How an executive visibility program can establish trust and credibility for brands and allow them to stand apart from the competition -- Leanne Lindseth, Padilla odwpr.us/3K0U21N
Discover how balancing individual expertise with organizational storytelling can amplify credibility, attract opportunity, and position your brand as a leader in its field -- Chris Rosica, Rosica Communications odwpr.us/3XzWgZc
How Do You Build Thought Leadership?
r how balancing individual expertise with organizational storytelling can amplify credibility, attract opportunity, and position your brand as a leader in its field.
odwpr.us
November 17, 2025 at 5:39 PM
Discover how balancing individual expertise with organizational storytelling can amplify credibility, attract opportunity, and position your brand as a leader in its field -- Chris Rosica, Rosica Communications odwpr.us/3XzWgZc
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story -- RJ Bardsley, Wireside Communications odwpr.us/4r2fBQf
November 14, 2025 at 8:44 PM
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story -- RJ Bardsley, Wireside Communications odwpr.us/4r2fBQf
Reposted by O'Dwyer's PR News
Discovery has never been static — the way people find brands keeps evolving. Managing Director NA Gerard LaFond shares more via @odwyerpr.bsky.social. https://bit.ly/4i9yJrK
November 14, 2025 at 7:00 PM
Discovery has never been static — the way people find brands keeps evolving. Managing Director NA Gerard LaFond shares more via @odwyerpr.bsky.social. https://bit.ly/4i9yJrK
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another -- Amy Terpeluk & Kyle Farnham, FINN Partners odwpr.us/3M1HQ1n
November 14, 2025 at 8:09 PM
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another -- Amy Terpeluk & Kyle Farnham, FINN Partners odwpr.us/3M1HQ1n
To shape public opinion about corporate legal cases, communicators need to be prepared from the filing forward, according to a new study from H/Advisors Abernathy odwpr.us/3WWRRPP
Comms Pros in Legal Cases Should Focus on Filings
To shape public opinion about corporate legal cases, communicators need to prepared from the filing forward.
odwpr.us
November 14, 2025 at 6:29 PM
To shape public opinion about corporate legal cases, communicators need to be prepared from the filing forward, according to a new study from H/Advisors Abernathy odwpr.us/3WWRRPP
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance -- Gerard LaFond, The Hoffman Agency odwpr.us/4ofIINH
November 14, 2025 at 5:39 PM
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance -- Gerard LaFond, The Hoffman Agency odwpr.us/4ofIINH
Lift voices over slogans to connect brand campaigns where it counts -- on a human level -- Daisy Cabrera odwpr.us/4hY10RM
November 14, 2025 at 5:25 PM
Lift voices over slogans to connect brand campaigns where it counts -- on a human level -- Daisy Cabrera odwpr.us/4hY10RM
PRSA's ICON conf. in Wash., D.C., featured a collection of panels exploring the intersection of political communication and PR from a variety of angles, navigating how practitioners can rebuild trust and uphold transparency -- Kai Sharpless, Honors College at George Mason University odwpr.us/3JWmjqp
Strategic Communications in a Polarized Landscape
A collection of panels at PRSA's ICON conference in Wash., D.C., in late Oct. focused on the intersection of political communication and PR and how practitioners can rebuild trust and uphold transpare...
odwpr.us
November 13, 2025 at 4:07 PM
PRSA's ICON conf. in Wash., D.C., featured a collection of panels exploring the intersection of political communication and PR from a variety of angles, navigating how practitioners can rebuild trust and uphold transparency -- Kai Sharpless, Honors College at George Mason University odwpr.us/3JWmjqp
As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management -- Katelyn Holbrook, V2 Communications odwpr.us/4qWSFBS
GEO and Reputation Management
As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management.
odwpr.us
November 12, 2025 at 6:36 PM
As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management -- Katelyn Holbrook, V2 Communications odwpr.us/4qWSFBS
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of
D S Simon Media, spoke with Shannon Walsh, President of PR, Social and Influence and Chief Operating Officer for Ogilvy Health, about her transition from PR to a broader leadership role odwpr.us/43ujnbc
D S Simon Media, spoke with Shannon Walsh, President of PR, Social and Influence and Chief Operating Officer for Ogilvy Health, about her transition from PR to a broader leadership role odwpr.us/43ujnbc
Building Lasting Client-Agency Relationships in Healthcare Communications
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Shannon Walsh, President of PR, Social and Influence and Chief Operating Officer for Ogilvy Health, about her transiti...
odwpr.us
November 12, 2025 at 3:04 PM
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of
D S Simon Media, spoke with Shannon Walsh, President of PR, Social and Influence and Chief Operating Officer for Ogilvy Health, about her transition from PR to a broader leadership role odwpr.us/43ujnbc
D S Simon Media, spoke with Shannon Walsh, President of PR, Social and Influence and Chief Operating Officer for Ogilvy Health, about her transition from PR to a broader leadership role odwpr.us/43ujnbc
Let us once again pay special tribute to those many millions who have taken the oath to defend America -- Robert Dilenschneider odwpr.us/4p45BnU
On this 106th Anniversary of the First Veterans Day
Let us once again pay special tribute to those many millions who have taken the oath to defend America on this 106th anniversary of the first Veterans Day.
odwpr.us
November 11, 2025 at 3:41 PM
Let us once again pay special tribute to those many millions who have taken the oath to defend America -- Robert Dilenschneider odwpr.us/4p45BnU
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy -- Dan Garza odwpr.us/3XkDe90
November 10, 2025 at 10:20 PM
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy -- Dan Garza odwpr.us/3XkDe90
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack odwpr.us/3JCfsSV
November 10, 2025 at 7:02 PM
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack odwpr.us/3JCfsSV
O'Dwyer's Nov. '25 magazine focuses on topics such as PR's role in an AI-shaped media landscape, how the workplace will be altered by AI and why GEO is quickly becoming a core function of modern reputation management. Plus profiles of the top tech PR firms odwyerpr.com/magazine/tec...
November 7, 2025 at 9:24 PM
O'Dwyer's Nov. '25 magazine focuses on topics such as PR's role in an AI-shaped media landscape, how the workplace will be altered by AI and why GEO is quickly becoming a core function of modern reputation management. Plus profiles of the top tech PR firms odwyerpr.com/magazine/tec...
The reporter said no. You took it hard. But rejection can actually make you stronger. Here's how -- Bob Brody odwpr.us/47MyqhI
November 7, 2025 at 4:58 PM
The reporter said no. You took it hard. But rejection can actually make you stronger. Here's how -- Bob Brody odwpr.us/47MyqhI
Close to two-thirds (63 percent) of those polled in a recent study from Tier One Partners say they’ve lost some of their faith in traditional news media odwpr.us/4hNwIkO
Readers Lose Some Faith in Legacy Media
Close to two-thirds (63 percent) of those polled in a recent study from Tier One Partners say they’ve lost some of their faith in traditional news media.
odwpr.us
November 6, 2025 at 7:26 PM
Close to two-thirds (63 percent) of those polled in a recent study from Tier One Partners say they’ve lost some of their faith in traditional news media odwpr.us/4hNwIkO
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Paul Cohen, Founder and CEO of Attention Comms, about what it means to build purpose-driven comms in 2025 and how authenticity, values, and leadership shape modern PR odwpr.us/4osvBcR
Why Authenticity Matters More Than Ever
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Paul Cohen, Founder and CEO of Attention Comms, about what it means to build purpose-driven communications in 2025 and...
odwpr.us
November 6, 2025 at 6:44 PM
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Paul Cohen, Founder and CEO of Attention Comms, about what it means to build purpose-driven comms in 2025 and how authenticity, values, and leadership shape modern PR odwpr.us/4osvBcR
Featured in O'Dwyer's Nov. '25 Technology PR Magazine: Investors have made big bets on AI this year, driving the financial markets to all-time highs. But several signs are showing that the runaway AI bull might be losing steam -- Jon Gingerich, O'Dwyer's Sr. Editor odwpr.us/49GcF5F
November 6, 2025 at 5:44 PM
Featured in O'Dwyer's Nov. '25 Technology PR Magazine: Investors have made big bets on AI this year, driving the financial markets to all-time highs. But several signs are showing that the runaway AI bull might be losing steam -- Jon Gingerich, O'Dwyer's Sr. Editor odwpr.us/49GcF5F