Nils
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nilsrebehn.bsky.social
Nils
@nilsrebehn.bsky.social
Zendesk Consultant | Building with AI
From more innovative tools to shifting client expectations, AI has rewritten the freelance playbook.

Here's what 2025 taught us — and what every independent professional should take into the new year.
How AI changed the way freelancers worked in 2025
If 2024 was the year freelancers experimented with AI, 2025 was the year it became impossible to ignore. What started as curiosity turned into necessity. From writing and design to admin and client communication, AI has quietly changed how freelancers work — and how clients perceive value. Here's what really shifted this year. 1. Clients began paying for judgment, not output AI made it easy to create something. Drafts, mock-ups, outlines — all seconds away. However, clients soon discovered that quantity is not a substitute for quality. The smart ones stopped paying for deliverables and started paying for discernment.
nilsrebehn.com
December 24, 2025 at 7:53 AM
New freelancers fear losing deals, so they lower prices — and lose time, profit, and confidence instead.

Here's how to set rates that attract respect, not regret.
The freelance pricing trap: why cheap clients cost you the most
New freelancers fear losing deals, so they lower prices — and lose time, profit, and confidence instead. Here's how to set rates that attract respect, not regret.
nilsrebehn.com
December 17, 2025 at 11:06 AM
Stop chasing every lead.

Start positioning yourself as the solution clients actually want.

Here's how to get your first paying projects without playing the numbers game.
How to land your first freelance clients (without begging or undercutting)
Stop chasing every lead. Start positioning yourself as the solution clients actually want. Here's how to get your first paying projects without playing the numbers game.
nilsrebehn.com
December 10, 2025 at 7:46 AM
Your freelance career won’t take off until your mindset does.

Here’s how to

- unlearn the habits of employment,
- embrace uncertainty,
- and finally run yourself like the business you are.
Stop Thinking Like an Employee, Start Acting Like a Business
Freelancing isn’t just a career move - it’s a mindset shift. Stop thinking like an employee and start acting like a business. Here’s how to make that leap mentally (not just financially).
nilsrebehn.com
December 3, 2025 at 7:48 AM
Top Mistakes New Freelancers Make in Their First 100 Days

Your first 100 days as a freelancer matter more than you think. Here’s what to stop doing (and what to focus on instead).
Top Mistakes New Freelancers Make in Their First 100 Days
Your first 100 days as a freelancer matter more than you think. Here’s what to stop doing (and what to focus on instead).
nilsrebehn.com
November 26, 2025 at 7:48 AM
A side hustle isn't hesitation — it's strategy.

Use it to validate your idea, earn extra, and learn how you work best.

Once you've proven it works, you'll know whether to dive in full-time.

Freelancing isn't about being fearless — it's about being prepared.
November 20, 2025 at 11:03 AM
The key is not to prioritise what's on your schedule,
but to schedule your priorities.

- Stephen Covey
November 19, 2025 at 12:51 PM
How to Leave Your Employer Professionally (and Keep Them as a Client)

Leaving your job to go freelance? Don’t burn the bridge that could become your first client. Here’s how to quit with class and turn your employer into an ally.
How to Leave Your Employer Professionally (and Keep Them as a Client)
Leaving your job to go freelance? Don’t burn the bridge that could become your first client. Here’s how to quit with class and turn your employer into an ally.
nilsrebehn.com
November 19, 2025 at 7:47 AM
Most people love the "I quit my job and started freelancing" story.

But leaping without a plan isn't brave — it's reckless.

Start by checking your contract.
Protect your job and your reputation.

Real entrepreneurship starts with integrity, not chaos.
November 13, 2025 at 7:44 AM
Quitting your job sounds bold — until you realize strategy beats bravery every time.
Here’s how to decide whether to test the waters or dive straight in, and what separates a smart leap from a reckless one.
Test the waters or go straight into Freelancing?
Testing the waters feels safe. Diving in feels bold. The trick? Knowing when to do which. Here’s my take for new freelancers.
nilsrebehn.com
November 12, 2025 at 7:48 AM
Most people quit their jobs incorrectly.

Going #freelance isn’t a leap of faith—it’s a 90-day project.

Here’s the roadmap to build your offer, audience, and safety net before you submit your resignation.
November 9, 2025 at 3:21 PM
Thinking about going freelance but feeling terrified?
You’re not alone.
Fear doesn’t mean you’re weak—it means you’re human.

Here’s how I faced mine and found freedom on the other side (link in comment)
October 22, 2025 at 8:55 AM
Productivity Isn’t Complicated – We Like to Pretend It Is

The productivity industry has become absurd. There are more apps, hacks, and methods than anyone could possibly try in a lifetime—and yet most of us still feel behind. Maybe the problem isn't that we're unproductive. Perhaps we've made…
Productivity Isn’t Complicated – We Like to Pretend It Is
The productivity industry has become absurd. There are more apps, hacks, and methods than anyone could possibly try in a lifetime—and yet most of us still feel behind. Maybe the problem isn't that we're unproductive. Perhaps we've made productivity too complicated to be effective. Productivity expert Ali Abdaal once said that 90% of all productivity advice can be distilled into three simple steps: Figure out where you actually want to go. Turn that goal into a measurable daily action. Put it in your calendar and hold yourself accountable. That's it.
nilsrebehn.com
October 8, 2025 at 8:13 AM
We need to stop worshipping productivity.
A full calendar and a shrinking to-do list don’t mean you’re winning. Outcomes do. If nothing truly moves forward, all that “productivity” is just busywork dressed up as progress.
Stop Chasing Productivity—Start Chasing Outcomes
We need to stop worshipping productivity. A full calendar and a shrinking to-do list don’t mean you’re winning. Outcomes do. If nothing truly moves forward, all that “productivity” is just busywork dressed up as progress.
nilsrebehn.com
October 1, 2025 at 12:48 PM
Facts don’t persuade. Stories do. Master the story, and you control the narrative—whether it’s in an interview, a pitch, or across the table on a first date.
The Hidden Power You’re Ignoring: Storytelling
Facts don’t persuade. Stories do. Master the story, and you control the narrative—whether it’s in an interview, a pitch, or across the table on a first date.
nilsrebehn.com
September 24, 2025 at 12:43 PM
Life Is More Than Your To-Do List

We’ve confused productivity with purpose. Your to-do list may be full, but your life shouldn’t feel empty. This post challenges the hustle mindset and makes the case for building a meaningful, not just efficient, life because life is more than a checklist.
Life Is More Than Your To-Do List
We’ve confused productivity with purpose. Your to-do list may be full, but your life shouldn’t feel empty. This post challenges the hustle mindset and makes the case for building a meaningful, not just efficient, life because life is more than a checklist.
nilsrebehn.com
September 17, 2025 at 9:22 AM
Boredom Isn’t the Problem. Avoiding It Is.

We’ve declared war on boredom. And we’re losing. Not because boredom is dangerous. But because it’s inconvenient. We can’t stand silence. Stillness. Waiting 15 seconds at a red light without stimulation. So we grab our phones. Scroll. Tap. Escape. Not…
Boredom Isn’t the Problem. Avoiding It Is.
We’ve declared war on boredom. And we’re losing. Not because boredom is dangerous. But because it’s inconvenient. We can’t stand silence. Stillness. Waiting 15 seconds at a red light without stimulation. So we grab our phones. Scroll. Tap. Escape. Not from the world—but from ourselves. Here’s what no one tells you: Boredom isn’t a bug. It’s the gateway to meaning. That ache you feel when you're not distracted? That's your mind knocking. Asking real questions. Big ones. “What am I doing with my life?” “Does any of this actually matter?”
nilsrebehn.com
September 10, 2025 at 2:13 PM
The solo consultants winning right now?

They’re not working harder.

They’re working smarter—with AI.

You don’t need 50 tools.

You need 5 like these that save time, boost quality, and free you up to do what matters.
These AI Tools Are Changing the Game for Solo Consultants
The solo consultants winning right now? They're not working harder, they're working smarter—with AI. You don't need 50 tools. You need 5 that save time, boost quality, and free you up to do what actually matters. Here's what's worth your attention: 1. ChatGPT Think of it as your Swiss Army knife. Write emails, summarise meetings, brainstorm offers, rewrite bios. Use custom GPTs to train it on your voice and processes. 2. Notion AI Meeting notes. Blog drafts. SOPs. One click and your brain is on paper. Perfect for packaging your IP.
nilsrebehn.com
September 3, 2025 at 7:33 AM
You don’t need a certificate.
You need a story.

Credentials look good.
But clients want results.

If you’ve solved the problem they’re facing, you’re already qualified.

- Turn your journey into positioning.
- Turn your past into proof.
You are an expert by experience – no certificates needed.
We've been taught that expertise lives in diplomas. That authority comes from credentials, titles, and letters after your name. But here's what your clients actually care about: “Have you solved the problem I’m facing—successfully?” That's it. You're not hired because of what you studied. You're hired because of what you've figured out. The freelancer who navigated burnout and rebuilt their business? They're the best person to help others avoid the same trap. The consultant who landed clients without ads, cold outreach, or a big audience? That's authority. Because lived experience creates something no course can teach: context.
nilsrebehn.com
August 27, 2025 at 7:42 AM
Can one person really run an “agency”?

Yes.

But only if you stop thinking like a freelancer—
And start thinking like a systems builder.

Here’s the mindset shift:

Freelancers sell time.
Agencies sell outcomes.

Solo consultants?
They sell repeatable results through systems.
Can one person really run an agency?
Short answer: yes. But only if you stop thinking like a freelancer—and start thinking like a systems builder. Here's the shift: Freelancers sell time. Agencies sell outcomes. Solo AI consultants? They sell repeatable results through systems. AI isn't about replacing you. It's about removing the parts of your business that don't need your brain. Let AI handle: Discovery questionnaires Proposal drafts Meeting summaries SOP creation First-draft content Client onboarding flows That's not theory. It's a daily reality—if you're willing to systemise. What does that look like? 1. Productized services. No more "custom everything."
nilsrebehn.com
August 20, 2025 at 7:38 AM
AI for Freelancers: Leverage, Don’t Fear It

AI Isn't Magic. It's Leverage. You don't need to "understand AI." You need to use it. Because for freelancers, AI isn't a science project. It's leverage. Not for replacing you—but for amplifying you. You can skip the algorithms, the math, the jargon. No…
AI for Freelancers: Leverage, Don’t Fear It
AI Isn't Magic. It's Leverage. You don't need to "understand AI." You need to use it. Because for freelancers, AI isn't a science project. It's leverage. Not for replacing you—but for amplifying you. You can skip the algorithms, the math, the jargon. No one's hiring you for that. What is worth learning? 1. Prompting. Clear inputs = better outputs. If you can ask smart questions, you can get smart help—from tools like ChatGPT, Claude, or Gemini. Treat it like a junior teammate. Not a genie. 2. Workflow tools. Zapier. Make. Notion AI.
nilsrebehn.com
August 13, 2025 at 7:49 AM
Freelancing Doesn’t Have to Be Lonely

You left the 9-to-5 for freedom. No more office politics. No more endless meetings. But you didn't expect the silence. The kind that creeps in between projects, between decisions, between doubts. You're not just the boss now. You're also the team. And without…
Freelancing Doesn’t Have to Be Lonely
You left the 9-to-5 for freedom. No more office politics. No more endless meetings. But you didn't expect the silence. The kind that creeps in between projects, between decisions, between doubts. You're not just the boss now. You're also the team. And without a hallway to walk down or a colleague to bounce ideas off— Every choice starts to feel heavier. Freelancing doesn't have to be lonely. That's just the default, not the design. The best independents don't work alone. They build their own boardroom. A Slack group that gets it.
nilsrebehn.com
August 8, 2025 at 7:33 AM
Raising Your Rates Isn’t Selfish. It’s A Signal For Quality.

Most freelancers fear it. They whisper it. Delay it. Apologise for it. But here's the truth: Raising your rates isn't a risk. It's a signal. It tells the market you've grown. That your work creates more value. That you take your…
Raising Your Rates Isn’t Selfish. It’s A Signal For Quality.
Most freelancers fear it. They whisper it. Delay it. Apologise for it. But here's the truth: Raising your rates isn't a risk. It's a signal. It tells the market you've grown. That your work creates more value. That you take your craft—and your clients—seriously. Undercharging isn't noble. It's noisy. It attracts the wrong clients. It creates the wrong expectations. It makes you resentful, rushed, replaceable. Your best clients don't want cheap. They want confidence. They want results. And they expect to pay for both. When you raise your rates, you create space:
nilsrebehn.com
August 1, 2025 at 7:39 AM
Stop Chasing Clients. Start Building Systems.

Feast or famine isn’t a business model. It’s what happens when your only plan is hope. Hope that someone refers you. Hope that your inbox magically fills itself. Hope that the marketplace sends the right match. But hope isn’t strategy. And you don’t…
Stop Chasing Clients. Start Building Systems.
Feast or famine isn’t a business model. It’s what happens when your only plan is hope. Hope that someone refers you. Hope that your inbox magically fills itself. Hope that the marketplace sends the right match. But hope isn’t strategy. And you don’t get consistent clients from inconsistent habits. The consultants who don’t worry where their next client comes from? They’ve built a system. One that works quietly in the background—daily, weekly, relentlessly. Not relying on a marketplace. Relying on a a pipeline. They show up on LinkedIn with clarity, not noise.
nilsrebehn.com
July 24, 2025 at 7:28 AM