Nico Trofim-Bancila
nicobancila.bsky.social
Nico Trofim-Bancila
@nicobancila.bsky.social
Lead PMM chatting my jaw off about product marketing, partner marketing and other interconnected marketing workflows, ideas and more. Creating the Partner Marketing guide. #productmarketing #partnermarketing
What do you mean a creative partner?

^ Internally with your stakeholders: tap into resources from product or sales or customer success whether it be tools or people so you can get your job done.

^ Externally with your partner: think about 0 to low cost campaigns you could do with partners.
March 19, 2025 at 8:18 PM
If you have some budget:
then you unlock the time OR team

Whether through:
+software/tech that helps you solve faster (time) OR
+agencies/freelancer (team).

If you don’t have a budget then you gotta become:

+ A killer tradeoffs negotiator.
+ A master at prioritisation.
+ A creative partner.
March 19, 2025 at 8:17 PM
Hey Grace, I'm in. We definitely need it and I was thinking the same.
January 10, 2025 at 3:21 PM
And what happens when things do turn out as you predicted?

+it can be a tough lesson for the company depending on the impact
+it is a learning experience
you build trust as an advisor

Some of these hills, I know, are hard not to die on.
January 10, 2025 at 11:36 AM
Admit it. You secretly chose "cat" as a category in the beginning. Hope your dog won't find out about this. 🤫
December 17, 2024 at 11:16 PM