83% of the founding PMMs struggle with either: Time, Budget or Team.

Yet, when your key objective is Company Growth, what options do you have?

Same 2025 State of Founding and Solo PMM Report by Jason Oakley shows: 30% have less than 500$ budget and 26% a budget between 500-2k.

Continued below👇

Saying NO as marketers and still being overruled.

What to do then?

How I've tackled this in the past was by doing my best:
+to explain the "why not"
+to highlight the potential outcomes should we move forward
+to minimize the risks if we decide to continue

"What is very difficult to acquire and what a lot of people in your company don't have is Market Knowledge:
+ Understanding the customer,
+ The market condition
+ The competition, etc.

This requires:
+ Interviews
+ Being on the field events/tradeshows
+ Participating in sales meetings and more"

We always talk about the Voice of Customer in Product Marketing.

And yes.

Surveys and formal interviews and reviews and CRM data are great.

What's even greater is having time to discuss it all on a deeper level.

And when they're up for it, have fun together and record their feedback on camera.