Nicholas C.
@nicholaskwc.bsky.social
Posts on product growth. Helping SaaS companies achieve SEO success to fund my bootstrapped B2B SaaS to $100K ARR. Sharing all the learnings in my newsletter.
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16/ The beauty of this approach? You don't need to wait 12+ months. With the right prioritization, you'll start seeing growth in 90-120 days. SEO success comes down to focusing on what actually moves the needle for your business.
April 14, 2025 at 10:00 PM
16/ The beauty of this approach? You don't need to wait 12+ months. With the right prioritization, you'll start seeing growth in 90-120 days. SEO success comes down to focusing on what actually moves the needle for your business.
15/ For existing content:
• Rerun SERP analysis for what's currently ranking
• Add new relevant sections based on GSC data
• Re-optimize headers and titles
• Improve your hook/intro (most people skip this!)
• Rerun SERP analysis for what's currently ranking
• Add new relevant sections based on GSC data
• Re-optimize headers and titles
• Improve your hook/intro (most people skip this!)
April 14, 2025 at 10:00 PM
15/ For existing content:
• Rerun SERP analysis for what's currently ranking
• Add new relevant sections based on GSC data
• Re-optimize headers and titles
• Improve your hook/intro (most people skip this!)
• Rerun SERP analysis for what's currently ranking
• Add new relevant sections based on GSC data
• Re-optimize headers and titles
• Improve your hook/intro (most people skip this!)
14/ Step 6️⃣: Optimize Existing Content (Instead of Creating New)
Mine Google Search Console for terms where you rank positions 4-20, then improve those pages to push them higher.
Mine Google Search Console for terms where you rank positions 4-20, then improve those pages to push them higher.
April 14, 2025 at 10:00 PM
14/ Step 6️⃣: Optimize Existing Content (Instead of Creating New)
Mine Google Search Console for terms where you rank positions 4-20, then improve those pages to push them higher.
Mine Google Search Console for terms where you rank positions 4-20, then improve those pages to push them higher.
13/ This content attracts high-quality prospects already deep in research mode and speeds up your sales cycle by answering objections before sales calls. Win-win situation.
April 14, 2025 at 10:00 PM
13/ This content attracts high-quality prospects already deep in research mode and speeds up your sales cycle by answering objections before sales calls. Win-win situation.
12/ Step 5️⃣: Repurpose Sales Material into Blog Content
• Target FAQs prospects ask during sales calls
• Use schema markup to increase chances of featured snippets
• Keep answers concise and direct
• Target FAQs prospects ask during sales calls
• Use schema markup to increase chances of featured snippets
• Keep answers concise and direct
April 14, 2025 at 10:00 PM
12/ Step 5️⃣: Repurpose Sales Material into Blog Content
• Target FAQs prospects ask during sales calls
• Use schema markup to increase chances of featured snippets
• Keep answers concise and direct
• Target FAQs prospects ask during sales calls
• Use schema markup to increase chances of featured snippets
• Keep answers concise and direct
11/ Create "[Competitor 1] vs [Competitor 2] vs [Your Product]" pages to insert yourself into conversations where prospects are comparing other solutions. Works even for newer products with less brand awareness.
April 14, 2025 at 10:00 PM
11/ Create "[Competitor 1] vs [Competitor 2] vs [Your Product]" pages to insert yourself into conversations where prospects are comparing other solutions. Works even for newer products with less brand awareness.
10/ Step 4️⃣: Create Competitor Comparison Pages
These are the revenue driver. When someone compares your product vs competitors, they're close to making a decision. You need to control the narrative.
These are the revenue driver. When someone compares your product vs competitors, they're close to making a decision. You need to control the narrative.
April 14, 2025 at 10:00 PM
10/ Step 4️⃣: Create Competitor Comparison Pages
These are the revenue driver. When someone compares your product vs competitors, they're close to making a decision. You need to control the narrative.
These are the revenue driver. When someone compares your product vs competitors, they're close to making a decision. You need to control the narrative.
9/ A tip here: You can find your most authoritative pages using Ahrefs "best by links" report. These internal links from high-authority pages give the biggest ranking boost to your target pages.
April 14, 2025 at 10:00 PM
9/ A tip here: You can find your most authoritative pages using Ahrefs "best by links" report. These internal links from high-authority pages give the biggest ranking boost to your target pages.
8/ Step 3️⃣: Create Internal Links to High-Converting Pages
• Crawl your site to find bottom-of-funnel pages
• Use site + keyword to find linking opportunities
• Add contextual links from high-authority pages
• Crawl your site to find bottom-of-funnel pages
• Use site + keyword to find linking opportunities
• Add contextual links from high-authority pages
April 14, 2025 at 10:00 PM
8/ Step 3️⃣: Create Internal Links to High-Converting Pages
• Crawl your site to find bottom-of-funnel pages
• Use site + keyword to find linking opportunities
• Add contextual links from high-authority pages
• Crawl your site to find bottom-of-funnel pages
• Use site + keyword to find linking opportunities
• Add contextual links from high-authority pages
7/ Real example: For a client's solution page, we simply added "ai conversion optimization tool" to feature descriptions. Result? Impressions doubled + SERP position jumped 8 spots in just 3 weeks.
April 14, 2025 at 10:00 PM
7/ Real example: For a client's solution page, we simply added "ai conversion optimization tool" to feature descriptions. Result? Impressions doubled + SERP position jumped 8 spots in just 3 weeks.
6/ When optimizing product pages:
• Target keywords in power factors (H1, meta, title)
• Implement language from sales/customer calls
• Add H2s/H3s with relevant long-tail keywords
• Build internal links from relevant content
• Target keywords in power factors (H1, meta, title)
• Implement language from sales/customer calls
• Add H2s/H3s with relevant long-tail keywords
• Build internal links from relevant content
April 14, 2025 at 10:00 PM
6/ When optimizing product pages:
• Target keywords in power factors (H1, meta, title)
• Implement language from sales/customer calls
• Add H2s/H3s with relevant long-tail keywords
• Build internal links from relevant content
• Target keywords in power factors (H1, meta, title)
• Implement language from sales/customer calls
• Add H2s/H3s with relevant long-tail keywords
• Build internal links from relevant content
5/ Step 2️⃣: Optimize Feature & Benefits Pages
These pages map to high-intent queries and drive conversions. Copy is 90% of the battle here - if ranking improves but nobody converts, what's the point?
These pages map to high-intent queries and drive conversions. Copy is 90% of the battle here - if ranking improves but nobody converts, what's the point?
April 14, 2025 at 10:00 PM
5/ Step 2️⃣: Optimize Feature & Benefits Pages
These pages map to high-intent queries and drive conversions. Copy is 90% of the battle here - if ranking improves but nobody converts, what's the point?
These pages map to high-intent queries and drive conversions. Copy is 90% of the battle here - if ranking improves but nobody converts, what's the point?
4/ Index bloat hurts your topical authority. Use tools like Screaming Frog, SEMRush or DeepCrawl to identify what to keep and what to de-index. For WordPress users, a Yoast setting makes this easy.
April 14, 2025 at 10:00 PM
4/ Index bloat hurts your topical authority. Use tools like Screaming Frog, SEMRush or DeepCrawl to identify what to keep and what to de-index. For WordPress users, a Yoast setting makes this easy.
3/ Step 1️⃣: De-index Irrelevant Pages
Get a site crawl and no-index irrelevant pages. Only keep content that's hyper-relevant to your product solutions. We've seen immediate organic bumps just from this cleanup.
Get a site crawl and no-index irrelevant pages. Only keep content that's hyper-relevant to your product solutions. We've seen immediate organic bumps just from this cleanup.
April 14, 2025 at 10:00 PM
3/ Step 1️⃣: De-index Irrelevant Pages
Get a site crawl and no-index irrelevant pages. Only keep content that's hyper-relevant to your product solutions. We've seen immediate organic bumps just from this cleanup.
Get a site crawl and no-index irrelevant pages. Only keep content that's hyper-relevant to your product solutions. We've seen immediate organic bumps just from this cleanup.
2/ This roadmap is specifically for SaaS companies that:
• Already have content & landing pages
• Have a decent backlink profile
• Are experiencing stagnant/declining organic growth
• Want business impact, not vanity metrics
• Already have content & landing pages
• Have a decent backlink profile
• Are experiencing stagnant/declining organic growth
• Want business impact, not vanity metrics
April 14, 2025 at 10:00 PM
2/ This roadmap is specifically for SaaS companies that:
• Already have content & landing pages
• Have a decent backlink profile
• Are experiencing stagnant/declining organic growth
• Want business impact, not vanity metrics
• Already have content & landing pages
• Have a decent backlink profile
• Are experiencing stagnant/declining organic growth
• Want business impact, not vanity metrics
1/ 💡 Most agencies claim SEO takes a year for results. They waste time on low-impact technical fixes (Core Web Vitals, 404s) when you should focus on high-impact changes that drive conversions.
April 14, 2025 at 10:00 PM
1/ 💡 Most agencies claim SEO takes a year for results. They waste time on low-impact technical fixes (Core Web Vitals, 404s) when you should focus on high-impact changes that drive conversions.
6/6 If it tackles a common problem, you can still find relevant searches:
1. "[use case]" ("how to schedule social media posts automatically")
2. "_ methods to [problems]" ("how to find best posting time")
3. "best tools for [use case or audience]" ("best tools for automating social media reports")
1. "[use case]" ("how to schedule social media posts automatically")
2. "_ methods to [problems]" ("how to find best posting time")
3. "best tools for [use case or audience]" ("best tools for automating social media reports")
April 11, 2025 at 10:00 PM
6/6 If it tackles a common problem, you can still find relevant searches:
1. "[use case]" ("how to schedule social media posts automatically")
2. "_ methods to [problems]" ("how to find best posting time")
3. "best tools for [use case or audience]" ("best tools for automating social media reports")
1. "[use case]" ("how to schedule social media posts automatically")
2. "_ methods to [problems]" ("how to find best posting time")
3. "best tools for [use case or audience]" ("best tools for automating social media reports")
5/6 What if you're building something totally new that nobody's done before? You'll need to figure out if your product solves a common problem or creates a new one.
April 11, 2025 at 10:00 PM
5/6 What if you're building something totally new that nobody's done before? You'll need to figure out if your product solves a common problem or creates a new one.
4/6 Here are the common searches you can use to grab traffic from people who know about your category:
1. "alternative to [brand]" ("alternative to hootsuite")
2. "software category" ("social media scheduling tools")
3. "[brand] reviews" ("hootsuite reviews")
1. "alternative to [brand]" ("alternative to hootsuite")
2. "software category" ("social media scheduling tools")
3. "[brand] reviews" ("hootsuite reviews")
April 11, 2025 at 10:00 PM
4/6 Here are the common searches you can use to grab traffic from people who know about your category:
1. "alternative to [brand]" ("alternative to hootsuite")
2. "software category" ("social media scheduling tools")
3. "[brand] reviews" ("hootsuite reviews")
1. "alternative to [brand]" ("alternative to hootsuite")
2. "software category" ("social media scheduling tools")
3. "[brand] reviews" ("hootsuite reviews")
3/6 People already know what kind of solutions can fix their problem, which means there's likely search demand you can tap into.
April 11, 2025 at 10:00 PM
3/6 People already know what kind of solutions can fix their problem, which means there's likely search demand you can tap into.
2/6 If your SaaS operates in a well-defined software category, this is a strong signal that SEO will work for you. Think "social media scheduling software" or "invoicing application". These are the categories people already understand.
April 11, 2025 at 10:00 PM
2/6 If your SaaS operates in a well-defined software category, this is a strong signal that SEO will work for you. Think "social media scheduling software" or "invoicing application". These are the categories people already understand.
1/6 - operating in a well-defined software category? or
- solving a well-known problem?
- solving a well-known problem?
April 11, 2025 at 10:00 PM
1/6 - operating in a well-defined software category? or
- solving a well-known problem?
- solving a well-known problem?